Customer Service Report: Improving Customer Experience in Tourism

This report provides an overview of customer service within the tourism industry. It begins by defining good customer service and its importance in attracting and retaining customers, highlighting the benefits of exceeding customer expectations. The report then explores the actual quality of customer service, discussing various strategies for improvement, such as personalized marketing, empathetic service, and expert assistance. Recommendations are offered to enhance customer experiences, emphasizing the shift towards providing more rejuvenating and adventurous travel experiences. The report concludes by stressing the importance of understanding consumer preferences through research and development to maintain a competitive edge in the marketplace. References are provided to support the analysis.

Customer services

Table of contents
• Introduction
• what good customer service is
• Actual quality of the customer service observed
• Recommendation
• Conclusion
• References

Introduction
• A tourist attraction is a place of interest where the tourist visit,
it majorly consisted or inherited the natural or cultural value,
historically significance, natural or artificial beauty, value of
leisure time and amusement. Travel and tourism industry is
one of most important part of the hospitality industry consisted
main business activities such as attracting, accommodating
and entertaining tourists.

What good customer service is
Good customer service means helping customers in such a
efficient way that it directly exceeds their level of expectation
level. As serving people in best manner helps to organisation
to reach at large no. of consumers as they share their
experiences with others. Customer service is not just a crucial
tool for retaining consumers but it is very essential for
attracting the new consumers and building loyalty within
them.

Cont…
There are various ways to stand out from the crowd enables to
serve the consumers in best manner that are as follows:
• Know customers
• Respond as quickly as possible

Cont…
To understand the customer service in proper manner it is very
much important to understand the major benefits obtained by
an organisation to serve consumers in best way that are as
follows:
• More consumers
• More capital
• More capital

Actual quality of the customer service
observed.
Customer service is the direct or one to one interaction in
between the consumer making a purchase and in
representative of the company who selling it. Customer
service is very much important in the travel and tourism as it
totally related with the segment of services.

Cont…
In travel and tourism industry the actual quality of the customer
service can be observed by following ways:
• Smart rooms
• Personalisation marketing
• Skip automation and connect with the real people

Cont…
• Provide empathy to consumers
• Work as an expert assistance
• Tracking of consumer interest

Recommendation
• The travel and tourism industry changed from the being a
service industry merely by serving the rooms, flights and offer
some food to enhance experiences. Travel is now more
rejuvenation, adventurous and about learning new knowledge
and skills not just ticking off places and things. This is very
much challenging for tour operators and online travel agents.
The family who get satisfied 10 years ago now demands
mountain biking and whale watching kinds of experiences.

Conclusion
From the above report it has been summarised that enhancing
consumer experience is one of most important responsibility
of marketers and organisation in order to remain competitive
in marketplace. with the help of conducting research and
development that helps to collect necessary knowledge and
information about consumer taste and preferences to serve
them accordingly.

References
• Al-Momani, A.M., Mahmoud, M.A. and Ahmad, M.S., 2019.
A review of factors influencing customer acceptance of
internet of things services. International Journal of
Information Systems in the Service Sector (IJISSS). 11(1).
pp.54-67.
• Caplan, N., 2019. The Israel-Palestine conflict: contested
histories. John Wiley & Sons.

Thank you