Customer Experience Analysis and Decision Making at Balti Palace

This report delves into the business decision-making process related to customer experiences at the Balti Palace restaurant. It outlines the objectives, research methodology employing random sampling and questionnaires, and represents research questions with respondent data. The findings indicate high customer satisfaction, particularly regarding the restaurant's ambiance and food hygiene. Suggestions include diversifying cuisine, improving hospitality, and focusing on online customers. The report also includes a trend line analysis of sales and net profit, alongside references to relevant literature. Desklib provides access to this and other solved assignments to aid students in their studies.

Business Decision
Making
Task 3.3

Covered content
 Introduction
 Objective
 Research Methodology
 Research Question representation
 Trend line
 Findings
 Suggestions
 References

INTRODUCTION
Business decision is a systematic and scientific process of
data collection which are associated with the research of a
particular business issues. It is done through selecting best
alternative which would help to get more effective results.

OBJECTIVES
The purpose of conducting this research is to known the
reaction and experiences of customers those are visiting to
Balti palace restaurant .

Research Methodology
• The objective of research are is to reduce impact of literature
gap.
• The best suitable sampling techniques are used under this is
random sampling.
• Questionnaire as primary sources are used in this research
process.
• Data analysis is done through using various charts and graphs.

Research Question representation
Particular
No of Respondents
a) Friends 15
b) Newspapers 14
c) Internet 21
d) Other sources 10
60
Mean 15
Median 14.5
Mode 5

Continue..
a) Friends b) Newspapers c) Internet d) Other sources
0
5
10
15
20
25
15
14
21
10
No of Respondents

Is the services delivered by balti palace restaurants are
suitable ?
35
25
a) Yes
b) No

The best sources of attraction at that place are ?
a) Cuisine b) Hospitality c) Environment d) Other
0
5
10
15
20
25
20
16
14
10
No of Respondents

Trend line
Year
Sales Net Profit
2017 7500 2175
2018 7650 2200
2019 7710 2320
2020 7800 2450

Continue...
1 2 3 4
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
7500 7650 7710 7800
2175 2200 2320 2450
Sales
Linear (Sales)
Net Profit
Linear (Net Profit)

FINDINGS
• After analysing the results it has been found that most
number of customers are satisfied with the restaurant
services.
• They attract most the customers with its interior and
pleasant surroundings.
• More hygienic foods are served to the concern customers.