Series of Four Writing Projects on Business and Customer Experience

This assignment presents a series of four writing projects. Task 1 focuses on customer service, specifically addressing booking confirmations and information requests for British Petroleum. Task 2 delves into the process of writing assignments, emphasizing research, critical thinking, and the importance of visual design and references. Task 3 explores customer experience management, highlighting its role in understanding customer needs, developing competitive advantages, and fostering high-value customer relationships. Task 4 examines business communication, the impact of customer experience on sales, and strategies to improve customer experience in the hotel sector, including staff training, resource quality, and efficient booking practices. The assignment draws upon various academic sources to support its claims.

Series of Four Writing
projects

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................1
TASK 3............................................................................................................................................2
TASK 4............................................................................................................................................2
Conclusion.......................................................................................................................................3

INTRODUCTION
In this present report, the four series of the project has been systematic addressed which
provides the detail understanding of the different subjects. With help of this assignment,
individual can learn to write the essay on the different aspects.
TASK 1
Respected Sir
This is to informed you that every thing is correct in your booking. According to your
requirement, 20 rooms has been booked for October and November. It is also informed you that
all personnels at the British petroleum is effectively known about the policies and practices of
check out and in. One main request to you that kindly let us know that if you are going to be
late like after 9pm then kindly send us update about it to be sure. In addition to this, we are also
supposed to know that from which nation the human resource of your company and their
passport has written in which area. Kindly provide all of these informations as soon as possible
so as we can make arrangement for you accordingly.
Thank You
Customer service team
TASK 2
Writing an assignment is one of the mots significant thing which help to the individual in
developing a systematic report. Before starting an essay on the topic, in the first stage, writer
must be think about the subject and collect all relevant information about the topic. Writer have
to include the core study skills which is effective research, critical thinking, academic writing,
revision, team work and more (Cottrell, 2013). In the second stage, writer must have to focus on
the e-learning under which writer is supposed to collect the information from the internet and
other resources. Another major edition in the writing an assignment is to illustrations and a
strong visual design under which included a systematic acting as memory jogger, reinforcing
learning and making the books more accessible. In the last and forth edition included the lots of
new material for success of the assignment. In an effective writing assignment, writer should
conduct an effective research so as effective data about the topic can obtain. With help if
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effective research and critical writing, assignment can make in more excellent manner. In the last
stage, writer must have to do proper references and citations. This helps in produce the writing
assignment in more authentic manner.
TASK 3
1 Customer experience management aid in providing original insight into the customer world by
which their needs and wants related to the commodity can satisfy (Schmitt, 2013).
2 Management of customer experience can help in developing the long term competitive
advantage aid profitability for company (Ren, Qiu, Wang and Lin, 2016).
3 The portfolio relationship helps in delivering the high value customers and opportunities to
cross sell other services and products to customers (Johnston, Clark and Shulver, 2012).
TASK 4
1 As per the article communication in the business context is very important by which company
can deliver the right information of the product and services to the right person and at the right
place. The unique circumstances of the global e-commerce call for unique systems and process
capabilities (Smith and Milligan, (n.d.). 2015). Due to the poor customer experience,
organisation is fail to address these complexities and face the low sales revenue. Infectious
communication is very important in the business context by which they can directly
communicate with end customer and acknowledge about their purchasing and shopping
experience.
2 As per the article the major benefit of the customer experience research program is that with
help of this organisation can enhance the competitive advantage of business. This help in
acknowledge the actual need and wants of the customer related to the product and services. With
help of this program, company can effectively understand the customer requirements and deliver
the right product accordingly (Wilburn, 2007). In addition to this, this program help in
enhancing the image and good will of the company because by identify the customer experience
and feedback firm can deliver services according. It is a kind of new engine of economic value
for the company. Firm can enhance customer loyalty and image of the organisation in the
market. As per the article, deliver great contextual customer experience and win. With help of
this program, company can effectively deliver right product to right people because they can
identify the feedback of them related to existing product and services.
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3 Introduction- In this section included the strategies to improve customer experience in the
hotel sector. Major three ways to improve the customer experience such as training of staff, use
high quality of resources and technologies, and do booking on time.
 Train staff to read guest- This is effective way to deliver high customer experience in the
hotel. If staff member and employees have effective idea and knowledge to satisfy
customer then customer experience can automatically improve in the hotel.
 Use high quality of resources and technology- This is another significant way to enhance
customer experience in the hotel services. (Yoshida and James, 2010) Hotel should use
the high quality of resources and technologies through which customer can effectively
survive and stay there. With help of high quality and technology, company can deliver
effective facilities and arrangement to customer through which their experience can more
increse.
 Do booking on time- This is another significant strategy to enhance customer experience
on the time. Management should do customer booking on the time so as they can not
delay and make their schedule in effective manner. By do proper booking on time,
company can enhance their experience (Eid, 2011).
Conclusion
From this paragraph it has been concluded that there are major three way to improve
customer experience in the hotel. Management should train its employees and staff members so
as they can enhance skill, knowledge and ability of staff. With help of this way, staff member
can effectively deliver effective services to customer and solve their queries on time.
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REFERENCES
Yoshida, M. and James, J.D., 2010. Customer satisfaction with game and service experiences:
Antecedents and consequences. Journal of sport management. 24(3). pp.338-361.Eid,
M.I., 2011. Determinants of e-commerce customer satisfaction, trust, and loyalty in Saudi
Arabia. Journal of electronic commerce research. 12(1)..pp.78.
Wilburn, M. 2007. Managing the customer experience. Milwaukee, Wis.: ASQ
Quality Press. [Online] Available at:
<https://ebookcentral.proquest.com/lib/anglia/reader.action?docID=3002546>
Smith, S. and Milligan, A. (n.d.). 2015. On purpose. Delivering a Branded
Customer Experience People Love. London: Kogan Page [online] available at:
https://ebookcentral.proquest.com/lib/anglia/reader.action?docID=4012099
Johnston, R., Clark, G. and Shulver, M. (2012). Service operations
management. Harlow, UK: Pearson. [Online] Available at:
https://www.dawsonera.com/readonline/9780273740490
Schmitt, B. (2013). Customer experience management. A Revolutionary
Approach Hoboken, N.J.: Wiley. [Online] Available at:
https://ebookcentral.proquest.com/lib/anglia/reader.action?docID=555034
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