Managing Customer Experience: Strategies in the Service Sector Report

This report, focusing on customer service within the service sector, particularly restaurants, explores various strategies and tactics employed to enhance customer experience. The report highlights the importance of staff training and development, emphasizing the need for employees to acquire skills, knowledge, and technological insights to improve service quality. It also underscores the significance of providing delicious food and maintaining a positive brand image to foster customer loyalty and increase profitability. Furthermore, the report delves into how customer service tactics, such as creating a welcoming ambience, offering competitive pricing, and providing a diverse range of food options, contribute to meeting customer needs and wants, ultimately influencing market analysis and customer satisfaction. The report references several academic sources to support its arguments.

MANAGING
CUSTOMER
EXPERIENCE

Contents
TASK 4............................................................................................................................................1
Illustrate customer service strategies in service sector...........................................................1
How customer service tactics create and develop customer experience in a way that meets
needs and wants of them.........................................................................................................1
REFERENCES................................................................................................................................3

TASK 4
Illustrate customer service strategies in service sector
Customer service is very important for restaurant because through help of these, the
administration team of organisation can attracts large number of user and also sustain them for a
longer period of time by fulfilling their wants. In order to improve strategy that is connected to
services of user, the management team of organisation needs to understand desire or wants
related to target audience. In addition to this, the discussion related to strategy of customer
services in context of chosen restaurant that is going to be mentioned below:
Offer training and development session to staff within business organisation the
administration team of restaurant conduct training session to their subordinate in order to
increase skills & information and get data information regarding innovative things such as
technology and many more and it will assists in achieving objective of restaurant in timely
manner. Apart from this, the management team of chosen restaurant, they offer training to its
subordinates so that they provide better services to its user during the period of time
(Rajaobelina, 2018). It also assists in executing their roles in an appropriate manner by offering
superior facility to its user.
Provide delicious food and services: It is important for restaurant to provide delicious
food facility to its user as per their needs that help in increasing profit margin in future period of
time. If the customer gets delicious food then they retain for a longer period of time and increase
loyalty and trust regarding restaurant. In context of chosen restaurant, the management team of
restaurant can provide superior quality facility for food to its user in order to increase base of
user in future period of time. It also aids assistance in increasing brand image or profitability of
company in future period of time.
How customer service tactics create and develop customer experience in a way that meets needs
and wants of them
In context of meeting standard of organisation, it is important to generate appropriate
experience of user that is potential for determining market analysis. There are various
components which is determined for increasing services related to customer that help to achieve
or satisfy target audience. Therefore, there are different kinds of strategies that are going to be
mentioned below:
1

Ambience and first impression it is important for restaurant to decorate their place because
first impression is determined as a last impression for audience. It is significant for restaurant to
have superior ambience in order to attract large number of user at marketplace. Through superior
ambience, the management team focuses on increasing experience level of user during particular
phase of time period.
Prices herein, it is necessary for restaurant to provide delicious food facility at reasonable
price in order attract large number of user during the period of time. In addition to this, the
management team of restaurant focuses on pricing facility provided to users that help in
increasing sales as well as profit margin in future period of time (Smit and Melissen, 2018).
Range of food to increase improvement in experience level of customer, it is important for
restaurant to provide different kind of food facility to its user in order to attract them. In context
of chosen restaurant, the organisation provide different kind of discount as well as combo offer
on their food that helps in satisfying need and want of customer. Therefore, it is significant for
organisation that helps in attracting large number of user and increasing base of user during
particular phase of time period. There are different component that is considered by restaurant in
context of increasing services of user in best possible manner (Srivastava and Kaul, 2016).
2

REFERENCES
Books & Journals
Rajaobelina, L., 2018. The impact of customer experience on relationship quality with travel
agencies in a multichannel environment. Journal of Travel Research, 57(2), pp.206-217.
Smit, B. and Melissen, F., 2018. Sustainable customer experience design: Co-creating
experiences in events, tourism and hospitality. Routledge.
Srivastava, M. and Kaul, D., 2016. Exploring the link between customer experience–loyalty–
consumer spend. Journal of Retailing and Consumer Services, 31, pp.277-286.
3