Strategies for Managing Customer Experience: A Hazev Restaurant Report

This report delves into the critical aspects of customer experience management, focusing on the application of digital technology and customer service strategies within the hospitality sector, using Hazev Restaurant as a specific example. The study explores how digital tools, such as cloud technology and personalized customer experiences, can enhance customer satisfaction and foster loyalty. It also illustrates effective customer service strategies like creating a welcoming environment, fostering customer loyalty through incentives, ensuring security, and providing better value. The report further analyzes how these strategies contribute to meeting customer needs and aligning with required business standards, emphasizing the importance of understanding customer expectations and adapting to the evolving demands of the market. The conclusion highlights the significance of integrating these practices to achieve business objectives and maintain a competitive edge in the hospitality industry. The references include a list of books and journals to support the arguments and findings of the report.

Managing the Customer
Experience

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 3.................................................................................................................................................1
P5 Examining how digital technology is employed in managing the customer experience.......1
LO 4.................................................................................................................................................2
P6 Illustrate the effective customer service strategies in hospitality sector................................2
P7 How Customer service strategies create and develop the customer experience in a way that
helps to meet the needs of customer and required business standards........................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Customer managing experience is the most essential and tough part of the organisation.
Companies has to make some potential strategies and adopts practices to meet the needs and
expectation of the customer. Present study based on customer experience of Hazev restaurant
which is the collaboration between experienced Tas and Haz restaurant group. In which report
will be discussing that how digital technology managing the customer experience and explains
customer management systems as well. Besides, study also looked at customer strategies through
which company can influence into more better manner and create customer required business
experience.
LO 3
P5 Examining how digital technology is employed in managing the customer experience.
Customer interaction is at forefront of technology as e-commerce and other advances
make purchasing in order to meet out the best approachable goals and services. Customer get
highly influenced by e-commerce and get highly satisfied with the sources they get in an
appropriate manner (Ashraf, 2017). In present day, customer only wants to grade the new
managing and effective management task. In order to meet out the best growing results,
advanced technology helps to attract the high customer satisfaction and new loyalty with them.
There are some digital technology that enhance the customer satisfaction in order to get customer
loyalty and effective management task.
An agile, flexible IT environment
Having the right technology to power up digital strategies is fundamental in today's
business world. For example: Cloud technology is the best approach in order to meet out the best
approaches and styles. Cloud is the best approach that helps company to make fast decision
making approach and make dynamic flexible effective management targets. That helps to keep
maintained the effective customer database system (Bernardo and Farrero, 2015).
Personalized customer experiences
This is the another strategy that buyer wants from their seller. They want some unique
services in order to full fill their customer satisfaction. This approach or technique help to
gathered customer history and accordingly deliver message to the right person at right time.
A seamless multi-channel experience
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Technology empowered customers to get what they want actually whenever they want.
Customer wants instant reply from the company they. Technology helps to make this process
more faster and quick (GUZEL and DORTYOL, 2015). Hazev restaurant needs to adopt this
process more faster and approaching into more effective manner. Today's new effective and
impressive channel of doing more appropriate manner.
Advanced technology has given new impact on the overall development that helps
company to make effective and growing development task. This helps in cusrtomer relationship
management (Bernardo and Farrero, 2015.
LO 4
P6 Illustrate the effective customer service strategies in hospitality sector.
Happier environment : This is the best strategy and approach for the customers of
Hazev restaurant to create good satisfactory experience for them. Physical perception imparted
by Hazev restaurant helps to get customer satisfaction. Hazev restaurant can create different
welcoming plan for their new guest. So that this helps to make effective strategy for customer
service (Koroglu and Guzel, 2018).
Customer loyalty : Happy customers of the company are the loyal customers. This is the
another strategy of customer service. Hazev restaurant needs to give stellar employment with
awesome product or services. Such as Hazev can offer some discounts, concessions for repeat
customers. This strategies makes customer happy and satisfied.
Increased security : this is the foremost concern for hospitality customers which must be
remove by Hazev. It is also required more effective learning outcomes and better growth
services. Helpful too frequent interactions with guests to install a sense of inclusion in the goings
in order to keep the work more productive. Hazev needs to focus on security level that affect the
business model and effective management task.
Better value : it is the another strategy for the customers of hospitality sector which
shows the quality of the services provided by the Hazev restaurant (Bernardo and Farrero, 2015.
Value can be inexpensively included in their visit in the form of discounts, free candy, snacks,
bottled water at no charge etc.
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P7 How Customer service strategies create and develop the customer experience in a way that
helps to meet the needs of customer and required business standards.
Customer service strategies tend to deal with a lot of factors that provides the customers
with better satisfaction (Sinniah and et.al., 20188). These strategies ensure that the customers are
not left with any issues regarding the products or services provided by the organisations. Also,
these strategies make sure that customers of an organisation stays with them for a long term and
do not choose to shift towards their competitors in any case. This makes it possible for the
organisation to ensure that it is meeting the needs of its consumers.
The customer service strategies deal with a variety of issues understanding the needs of
consumers. These needs are based on the desires and wants of a particular consumer based
served by the company. These consumers are likely to stick with the organisation if they tend to
complete their needs and demands for a long term. It is important that an organisation understand
the needs and demands of its customers well before implementing any strategies related to their
support and service (Wasono and et.al., 2018). The expectations of any business from their
consumers is the same where it wants their consumers to stick with them for a longer period.
This makes the organisation to set certain standards where its goals and objectives are being
achieved while having and effective consumer relation.
The customer service strategies are designed to achieve a good customer experience.
When an organisation is achieving good consumer experience it is also fulfilling its business
standards because the set strategies are made in order that the organisation reaches the desired
standards while serving its customers. Both of these things are achieved at the same time when
the business tends to create effective customer service strategies. It also helps a business to
achieve its organisational goals and objectives as well.
There's a chance when a business suffers from lack of growth. The leading factors
towards this can be not having good business standards (Sipilä, 2018). Good customer service
strategies can make the organisation achieve its organisation goals and objectives. If the business
is meeting its goals and objectives in a way it is also meeting its required business standards.
These strategies ensure that customers are not shifting towards its competitors and are loyal to
the business. This factors ensure that these customers service strategies are developing and
creating the customer experience in such a way where the organisation is meeting its customers
needs and the required business standards as well (Utaminingsih, 2017).
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CONCLUSION
As per the above given report it has been concluded that, customer managing experience
form by different ways. It is necessary for the hospitality companies to adopt productive
strategies of customer that helps to full fill the effective management task. Besides, report
concluded about different strategies of customer satisfaction. Digital technologies and new
modern ways to managing customer experience. This also helps in managing the work and
effective customer satisfaction.
Present study is the best approach to make effective development growth in order to meet
out the best developing growth and approachable target goals. Apart from that study also
explained about the effective customer managing servicing centre in order to meet out the best
customer needs and wants. Study also discussed about the needs required which is necessary to
maintained the company standards and goals. Overall study explained the importance of
customer managing in order to satisfied needs and wants.
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REFERENCES
Books and Journals
Ashraf, S. S., 2017. Barriers in growth of Daraz Bangladesh from customer’s point of view: how
to make the online shopping experience better.
Bernardo, M. and Farrero, J. M. C., 2015, July. Analysis of the relationship between the
integration of management systems and the creation of value. In Logistics, Informatics and
Service Sciences (LISS), 2015 International Conference on (pp. 1-5). IEEE.
GUZEL, O. and DORTYOL, I. T., 2015. Exploring the Multi Sensory Based Memorable
Tourism Experiences: A Search on Adam&Eva Hotel in Turkey.
Koroglu, O. and Guzel, O., 2018. Visitor perceptions of the role of tour guides in natural
resource management and sustainable tourism. IJAME.
Sinniah, S. and et.al., 2018. EXPERIENTIAL QUALITY AMONG COFFEE LOVERS: AN
EMPIRICAL STUDY IN THE MALAYSIAN COFFEE OUTLETS INDUSTRY. E-
Bangi. 15(4).
Sipilä, S., 2018. Service design as a tool for improving the customer experience in archipelago
centre Korpoström.
Utaminingsih, M. M. B., 2017. THE EFFECT OF EXPERIENCE OF SHOPPING AND
PERCEPTION OF PRICE ON PERCEPTION OF QUALITY AND PERCEPTION OF
VALUE: A CASE STUDY IN SHOPPING CENTER OF MALL PARAGON SOLO,
CENTRAL JAVA. Jurnal PIPSI (Jurnal Pendidikan IPS Indonesia). 2(1). pp.20-25.
Wasono, L. W. and et.al., 2018. Business Model Innovation and Customer Experience
Orientation: The role of Digital Leadership. Asia Proceedings of Social Sciences, 2(3),
pp.214-218.
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