ATHE Level 6 - Customer Focus for Strategic Advantage Report
VerifiedAdded on 2023/02/03
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Report
AI Summary
This report examines customer focus for strategic advantage, addressing the critical role of customer service in achieving organizational objectives. It explores how customer service strategies and objectives shape customer service processes, referencing the case of Crabtrees Ltd, a company aiming to regain market share through enhanced customer service. The report analyzes the contributions of technology to effective customer-driven processes, highlighting technologies like home delivery, online services, and return policies. Furthermore, it emphasizes the importance of continuous improvement and service chains in enhancing customer service processes, illustrating how these elements contribute to customer satisfaction and strategic advantage. The report is based on the ATHE Level 6 Diploma in Business and Administrative Management and includes references to relevant academic sources.
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