Customer Information Management: Technologies and Their Benefits

This report provides a comprehensive overview of customer information management, focusing on the implementation of modern technologies like CRM and warehousing solutions. It begins with an introduction to the main components of modern CRM systems, including sales force automation, lead management, and contact management, highlighting their significance in business operations. The report then delves into the advantages and limitations of early systems, alongside the evolution of CRM models and warehousing technologies, such as drone integration and RFID. The report concludes by examining the short-term and long-term benefits of implementing new software technologies, emphasizing increased efficiency and streamlined processes while also acknowledging potential challenges in implementation.

Running head: Customer Information Management
Customer Information Management
Name of the Student-
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1Customer Information Management
Executive Summary
The report is aims to provide various information about different sort of advance technologies in
focusing to the long term benefits of the company. The task 1 of the report is integrated to
introduction of the main components of modern technologies that could be implemented by
software systems and enhancing warehousing technologies. Task 2 of the report is disclosed on
the advantages and limitations of early systems and technologies. It also declare about the
milestones created by developing the functional and architectural evolution of CRM system
software and also warehouse technology.
It can be concluded from the above topic that the resource of utilizing modern element is utilized
by the organization to gain better growth and attraction from the customer base.

2Customer Information Management
Table of contents
Introduction......................................................................................................................................3
Discussions......................................................................................................................................3
Task 1...........................................................................................................................................3
Introduction of main components of modern CRM................................................................3
Task 2...........................................................................................................................................5
Development in functionality of CRM model and Warehousing technology.........................5
Task 3...........................................................................................................................................8
Short term and long term benefits of implementing new software technologies....................8
Conclusion.......................................................................................................................................9
Reference list.................................................................................................................................10

3Customer Information Management
Introduction
Every business is customer centric in nature. They specifically try to invest in those
sectors and resources, which will encourage more degree of profit to the company. The company
to embed their business with ease and help to reduce the workforce implements different types of
advance or modern technologies. Thus, CRM is used by much organization to understand and
monitor the procurement and ratification of the business. The report is focused on building up to
three parts; task 1 is focused on preparing the introduction phase. Task 2 is focused on preparing
the advantages and limitations of each of the technology listed in the report. Task 3 focused on
preparing the short term and long term benefits for the implementation of new software and by
disclosing the challenges for implementing CRM software and the data warehousing resources.
Discussions
Task 1
Introduction of main components of modern CRM
Customer relation management concludes different sets of components, which are issued
as essential implications in case of running an organization. The managers give it an important
source of venture for implementing the success within the company; it also ensures attraction of
different types of clients who are successful in the industry. Every types of component are very
unique in itself version and focuses on playing a major undeniable role in the process factor.
There are different types of components of the customer relationship management, sales force
automation is very much depended upon the CRM software devices (Chen and Farias, 2018).
The maximum companies who are focused on business operations undertake, it also involves

4Customer Information Management
forecasting the future sales of the company. It helps in recording the sales values by processing
the undergoing substances. They keep track of the potential interactions. It generally helps to
understand the revenue structure by generating the best opportunity to the business. The feature
makes the product very significant for the usage of consumers. It is generally user friendly for
accessing to the higher officials within a Company. The organization helps to analyze of the
overall development within the employees of the company (Halter et al., 2018). There are many
components, which basically works hand to hand with each other in the organization. Major
elements in the organization are accountancy management, lead management, forecasting,
pipeline analysis, contact management and many others.
It is also used in Human Resource Management in order to focus involve the effective
and the correct usage of human resource and utilizing the skills factor at the specific moment and
situation analysis. It also requires the efficiency of all the employees with higher intellectual
levels of specific moment and situation. Essential components of the factors with committing to
not only for large scale functions but also on the medium and smaller industries as well.
Adoption of different loads of strategies for the benefit of the company is utilized efficiently. The
skills are considered as important in different context within the company in order to fix up all
the poor communication between employees and the superiors. There are different sort of
discomfort within the organization, where CRM technology is implemented to fix up the
problem and bridge the gap between other aspects. Designing of the software is very much
necessary as well as to identify the technology involved with it to attract the consumers to market
the products. It will fetch positive amount of revenue in the company.
Lead management is the name, which is suggested while referring to the sales leads in
order to keep track as well as the distribution roles. The maximum number of sales within the

5Customer Information Management
company leads to improvement of revenue and impact of the company. The potential team of the
company helps to generate benefit of the organization to boost up the morale of the employees
and hence influence higher growth of the organization.
Task 2
Development in functionality of CRM model and Warehousing technology
The main development of CRM model is focused on the evolution of the process under
the subscription of helping out the employees of a company by complying with other team
members in the association. The product develops the distribution of materials to the end
customers very effectively (Binnewies et al., 2018). This is very much efficient in order to
conclude the task of picking up the orders from one place, then storing the product very
effectively and enhancing proper delivery of the products to the end customers. It is the type of
proper storing the goods in order to protect it from any external or internal damages. CRM helps
to monitories the segmentation of the product and endive reluctant support from the technical
team of the respective company. Suppose a company wants a specific product or they wants to
do a project from any renowned organization (Buttle, 2015). Then it is supposed to believe that
the company regulates their CRM architecture very effectively in order to understand the
requirement from the customer side of view. Then after knowing the process of manufacturing or
giving customer feedback, the company proceeds with enhancement from the association and
asks the employees to work accordingly. Hence, this is the actual process of collecting resources
for the architecture associative in CRM framework (Braam, 2019).
In warehousing technology, drones are involved in accessing the further increment levels
of innovation technique. They basically aid tasks which are very time consuming for the human

6Customer Information Management
beings, but for drones it is being done very effectively and smoothly. It is useful in different
sources such as, barcode scanning, which is being done by involving drone activities. Drone
Scan is the technology, which confidently carries 800g of drones that carries scanners and are
often stacked with the roof to using the inventory system (Golestanirad et al., 2019).
Radio frequency identification is the technique, which is embedded in the system in order
to conclude the major force in warehousing technique but it has become more amount of
sophisticated during the upcoming years. For striking onwards the RFID technology by using the
radio waves to fed information between different sort of tags, which is attached to the stock and
utilizing the readers that picks up with the signal. Benefits associate with this technology
involves greater amount of stock visibility and inclusion of transparency. It is helpful in
involving the reduction in theft. The advantages of these new system enforces the growth of the
company while associating with lesser amount of time consuming technique and lesser
workforce attitude (Zhang and Shi, 2019). However, the limitations processed through the
technical faults if they are associated with lower quality technical engineers. Using the new
systems is quite difficult to use; hence, the system shall be encountered very carefully.
Advantages and limitation of these features:
Advantages
It allows the consolidation of customer data and for the basis for deeper insights of the
program. It helps to speed up the sales and converse the sales process promotion (Astrom, 2018).
However, it also increases the staff production and helps in lowering the time-cost. Even, it helps
in forming geographically dispersed teams to focus on collaboration procedure very smoothly. It

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hence, improves the customer experience by even allowing personalization and also improving
throughout each and every question.
Disadvantages
Customer experience might disimprove due to several factors for over-reliance on the
system associate. Security and data protection even issues with the data centralization. Initial and
timely productivity cost of implementation is a bit problematic source of implementation. It also
requires the driven sales process organization. CRM is also might not suitable for all of the
business in the market (Fredrick and Christopher, 2019).
Advantages in warehouse technology
There is lack of human errors. It even ensures that technologies provide the best
performance in providing the best output for ensuring proper innovation in pinpoint correction of
manufacturers. End customers are very much satisfied with the generic performance associated
to it (Berson et al., 2016). With enduring greater number of accuracy, apologies are not required
to offer the clients. Clients are bound to be surprised when they will get their goods much earlier
than they will expect.
Disadvantages in warehouse technology
Extra reporting work is associated in different moments, which is depending on the size
of the organization with the data associated in warehouse technology (Benitez, Ray and
Henseler, 2018). The positive runs the risk of extra beneficiary association of the departments in
the cost benefit ratio. The disadvantage of the warehousing of data analysis is recorded in

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retaining the workforce ratio. Data flexibility is not that ensured very well in order to maintain
the data association (Lundgren and McMakin, 2018).
Task 3
Short term and long term benefits of implementing new software technologies
It provides greater efficiency, which is streamlined through the process of recognition.
Information and data are easily collected in any of the resource regardless of different
departments in the organization (Zhang and Shi, 2019). This software is very famous to usage as
it does not require any kind of extra information for the repetitive process. It also consists of
modular and integrated approach of flexibility in all several essential process such as inventory,
accounting procedure, order management and human resource development. Everything is
considered under a single database. The shared database supports generally numerous types of
functions in different organization.
There are many sources such as machine learning, artificial intelligence; robotics in
customer relationship management is focused on implementing these various tools for
improvising the benefit associated in business (Bringezu and Moriguchi, 2018). These can be
achieved by analyzing the requirement of the company in order to satisfy the end customers and
planning shall be made to recognize how well the company is working on their beneficiary of the
business. Data warehousing technology shall be initiated within the company to signify the
prospectus of the business in order to prosper the valuable moment through their business. The
company shall implement drone system in order to consume less amount of time to deliver.
Customers often get surprised by getting the product much earlier than their expectation. Thus,
drone system must be involved in this technology issue.

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Conclusion
From the above topic, it can be concluded that modern technologies are very much
applicable for all companies. These technologies ease the working pressure and reduce workload
of the employees. The CRM technique is helpful for monitoring the needs and demands of the
resources and for customer end. These technologies are useful for gaining momentum of the
company. Growth is the main regime, which create the craze of the products they sell in the
market.

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Reference list
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Benitez, J., Ray, G. and Henseler, J., 2018. Impact of information technology infrastructure
flexibility on mergers and acquisitions. MIS Quarterly, 42(1).
Berson, Alex; Smith, Stephen, Thearling, Kurt. 2016 Building data mining applications for
CRM, NetLibrary.
Binnewies, M., Roberts, E.W., Kersten, K., Chan, V., Fearon, D.F., Merad, M., Coussens, L.M.,
Gabrilovich, D.I., Ostrand-Rosenberg, S., Hedrick, C.C. and Vonderheide, R.H., 2018.
Understanding the tumor immune microenvironment (TIME) for effective therapy. Nature
medicine, 24(5), p.541.
Braam, P., 2019. The Lustre storage architecture. arXiv preprint arXiv:1903.01955.
Bringezu, S. and Moriguchi, Y., 2018. Material flow analysis. In Green Accounting (pp. 149-
166). Routledge.
Buttle, F. 2015. Customer relationship management: concepts and technologies, Routledge.
Chen, Y. and Farias, V.F., 2018. Robust dynamic pricing with strategic customers. Mathematics
of Operations Research, 43(4), pp.1119-1142.
Fredrick, K. and Christopher, D., 2019. Investigative analysis of CRM System Implementation
and the challenges attached to its integration into existing ERP System. From an Organization
Perspective: A case study of a Freight Forwarding Company in Sweden.

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Golestanirad, L., Kirsch, J., Bonmassar, G., Downs, S., Elahi, B., Martin, A., Iacono, M.I.,
Angelone, L.M., Keil, B., Wald, L.L. and Pilitsis, J., 2019. RF-induced heating in tissue near
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Halter, M., Joly, L., de Lusignan, S., Grant, R.L., Gage, H. and Drennan, V.M., 2018. Capturing
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environmental, safety, and health risks. John Wiley & Sons.
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Education, Culture and Social Sciences (ECSS 2019). Atlantis Press.