This report delves into the digital customer journey, focusing on data, profiling, and CRM strategies within the context of Next PLC's target market. It explores the customer journey, from initial awareness to purchase, highlighting the importance of understanding customer behavior to improve the customer experience. The report examines the demographic and psychographic profiles of Next's target customers, specifically focusing on women and their preferences for clothing and related products. It outlines the stages of the customer journey, including awareness, consideration, and purchase, and suggests ways companies can leverage customer journey data to enhance their marketing strategies and build stronger customer relationships. The report concludes by emphasizing the significance of customer journey mapping and data profiling in improving the purchasing experience and increasing sales. Relevant references are included.
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