An Assessment of Customer Loyalty on Organisational Profit: H&M Case

This report assesses the impact of customer loyalty on organizational profit within the fashion industry, using H&M as a case study. It outlines the research aim to discuss this effect, with objectives including developing concepts of customer loyalty, identifying its role in organizational profits, and recommending strategies for improvement within H&M. The research employs deductive approaches and an experimental research design, utilizing qualitative data collection methods. Ethical considerations are addressed, ensuring participant privacy and honesty. The report concludes that customer loyalty is crucial for business development and organizational profit, highlighting the importance of understanding and implementing effective customer loyalty strategies. Desklib provides access to similar reports and study tools for students.

RESEARCH METHODS-
CRITICAL REFLECTIONS
OF ETHICAL ISSUES

TABLE OF CONTENTS
TOPIC: An assessment of the effect of customer loyalty on organisational profit in fashion
industry: A case study of H&M.......................................................................................................3
INTRODUCTION...........................................................................................................................3
Aim..............................................................................................................................................3
Objective......................................................................................................................................3
Research question........................................................................................................................3
Rationale......................................................................................................................................3
RESEARCH METHODOLOGY....................................................................................................4
Research approaches....................................................................................................................4
Research design...........................................................................................................................4
Data collection.............................................................................................................................4
Reliability and validity................................................................................................................4
Data analysis................................................................................................................................4
ETHICS CONSIDERATION..........................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

TOPIC: An assessment of the effect of customer loyalty on organisational
profit in fashion industry: A case study of H&M
INTRODUCTION
Customer have become more consideration towards the shopping for having their better
lifestyle. While through which the organization have their profits. The most frequency seems to
be the particular while for buying and selling the products and services. This might be also
important for knowing about the customer loyalty while through which the organization can
easily come to know about the various kinds of improvement and strategies (Suwena and Lestari,
2021). Hence, this might be also essential for knowing about those thing which could play the
important role for having the better development and make their growth. This report explain
about the research aim and objective along with the various research methods in which the
scholar can easily make sure about the various kinds of methods.
Aim
"To discuss the effect of customer loyalty on organization profits in fashion industry: A
case study on H&M".
Objective
 To develop the concepts of the customer loyalty for fashion industry.
 To identify importance and role of customer loyalty on organization profits in fashion
industry.
 To recommend the strategies for improving customer loyalty over the profit in H&M.
Research question
 What are the concepts of the customer loyalty for fashion industry?
 What is the importance and role of customer loyalty on organization profits in fashion
industry?
Rationale
Customer loyalty play the important role for having the better development for the
business in which the fashion industry can easily come to know about those thing which could be
important for the organization (Guerola-Navarro and et.al., 2021). This might be the main aim
for selecting this topic. Hence, this could also be important in having their better role for which

the business can easily make their future aspects and make their goals and objective to be
complete.
RESEARCH METHODOLOGY
Research approaches
This might be related while for having plan and procedure for the proper collection of the
data, interpret and analyzed in well-effective manner (Amador, Bragelman and Superfine, 2021).
Hence, in this scholar have selected the deductive approaches while for having the better
outcomes for the research.
Research design
This research design have been selected in this framework while for making the effective
manner research. In which the scholar can easily take many view from the author for having the
better research. Hence, the scholar have selected the experimental research design while for
examine about the organization profits in fashion industry.
Data collection
Data collection means the methods in which the data collected or gathered from the
various methods. This might be more helpful for scholar in making the research more effective
(Nunan, 2021). Therefore, the researcher have selected the qualitative methods for which they
can easily have their better information from the various respondents.
Reliability and validity
The data or information that have been collected from the relevant websites in which the
researcher can make sure about their high impact over research. Along with this also important
for knowing about the various thing and scholar have also selected the right methods for making
the research relevant. In the current research it could be make sure about the appropriate samples
that can produce the well data for the information.
Data analysis
Data analysis seems to be important while for making the effective research and used the
various tool and techniques for making the research. In current research, the scholar have
selected the chart, tables and well use of the data analysis. There are many techniques through
this the analysis can be conducted but it depends on the objective of the analysis.

ETHICS CONSIDERATION
Ethics consideration that could make the research well for having the better research in
which I have taken the better ethics forms along with the large size of respondents in which it
come to know about the various kinds of things which might be important (Kaynak and Iyer,
2021). Therefore, the ethics consideration seems to be the importance in the research while
through it come to know about the various form of the research in which I have selected the
better ethics for taking the better impact over the research.
It has done so that it can proved that the participants are participating willingly and no
one is forcing them to participate. Should have maintain privacy and follow all privacy regarding
regulations. Researcher should have not shared any private information of the participants with
anyone. And in this research, researcher have taken privacy into consideration. Honesty is the
main thing which researcher should have. This research does not have fabricated or
misrepresented the data. This research is unbiased that is why simple random technique is
selected when choosing the sample. I have taken the right data and information while for making
the research through which I have also collected the information from the relevant sites and
make the proper use of the information. This study has done carefully so that no error can come.
The following research has not done any social harm and promote good social practices. It has
also not done any discrimination on the basis of caste, age, gender, religion etc.
As I have also taken much risk for making the research through which I have collected
the right information from which the research can become the relevant and make the proper
future aspects (Andersson, Brandstedt and Torpman, 2021). This might be also important while
for working with having the proper estimation in the research and I have taken some of the major
steps while for knowing about the various kinds of things which could be important for having
the better knowledge and proper estimation for the steps.

CONCLUSION
From the above report it had been seems that customer loyalty for the business must be
important in which they can have the organization profits and make their business for running
more smoothly. While through which it could be also important in knowing about those thing
which could be important for having the various methods.

REFERENCES
Books and journals
Amador, J.M., Bragelman, J. and Superfine, A.C., 2021. Prospective teachers’ noticing: A
literature review of methodological approaches to support and analyze noticing. Teaching
and Teacher Education. 99. p.103256.
Andersson, H., Brandstedt, E. and Torpman, O., 2021. the ethics of population policies. Critical
Review of International Social and Political Philosophy. pp.1-24.
Guerola-Navarro, V. and et.al., 2021. Customer relationship management and its impact on
innovation: A literature review. Journal of Business Research. 129. pp.83-87.
Kaynak, E. and Iyer, G.R., 2021. Teaching International Business: Ethics and Corporate Social
Responsibility. Routledge.
Nunan, D., 2021. Collection: Privacy and research ethics.
Suwena, D. and Lestari, N.P.N.E., 2021. Strategy of Maintaining Customer Loyalty (PT. Cipta
Griya Dewata Case Study). Enrichment: Journal of Management. 11(2). pp.274-279.
1