Marriott's Promotion Strategies: Examining Customer Loyalty Programs

This report provides an in-depth analysis of Marriott's promotion strategies, focusing on their customer loyalty programs and marketing techniques. The report highlights the significance of promotion for a company, particularly in building brand image and attracting customers. It explores Marriott's use of its loyalty program, with 36 million members, as a key strategy for retaining customers. The report also examines the role of social media, including platforms like Snapchat, YouTube, and Facebook, in engaging the target audience. Furthermore, it discusses the use of user-generated content and the mobile application's role in enhancing customer experience and loyalty. The conclusion emphasizes the importance of promotional activities in influencing consumer behavior and driving sales. The report references the use of marketing campaigns and social media to build brand awareness and customer engagement.

The following poster will explore the promotion
strategies adopted by Marriott to market its
products & services, packages and features.
Apart from this, the mobile application of Marriott is
quite effective in gaining the attention of people as it
provides clientele with the opportunity to arrive at
premises of the hotel, head on straight to their rooms
and thereby open the room doors with one click on their
smartphones. There is no complication in relation to
check in and check out for loyalty customers.
Marriott is a well renowned hospitality
organisation which capitalises upon certain
promotional strategies with a view to build
extensive brand image at market place. In this
relation, its award winning loyalty program named
“Marriott Rewards” lays down the base for
customer relationship strategy of the hotel.
Having a total of 36 million members, this loyalty
program serves as an effective promotion strategy
which aids the entity in gaining the attention of large
base of audience and thereby retaining them for a
long period of time by offering high quality services.
Besides this, the Marriott leverages social media
marketing strategy in a bid to appeal to customers in
an effective manner and communicate to them the
mission and goal of enterprise. With respect to this,
the hotel runs marketing campaigns over social
media channels such as Snapchat, YouTube and
Facebook which are used by millions of users on a
Promotion
INTRODUCTION
CONCLUSION
On the basis of above poster, it can be said that
promotion is of immense significance for a company. It
helps an entity in creating awareness among people
regarding the organisational offerings such that they can
be persuaded to make a purchase.
REFERENCES
Marriott creates user-generated content to capture
Millennials’ attention. 2020. [Online]. Available
Through:<https://www.socialtables.com/blog/hotel-
sales/marriotts-marketing/>.