ENTR2262: Small Business Customer Loyalty Program Analysis

This assignment focuses on developing a customer loyalty program to enhance customer retention for a small business. It begins with an introduction emphasizing the importance of customer data and personalized approaches. A brief situational analysis highlights the need for effective retention tools to prevent customer churn. The specific problem addressed is the customer feedback loop, and the analysis explores the impact of partnership mechanisms and loyalty programs. Key factors, such as identifying suitable loyalty programs and addressing retention program issues, are discussed. The assignment recommends leveraging data to understand customer behavior and tailor experiences. The conclusion stresses the importance of a unique brand identity and transactional awards to create a comprehensive loyalty program. References to relevant research papers are also included, supporting the analysis and recommendations.

Loyalty Program for the
retention of the
Customers
To increase the Retention
rate…

Introduction
• The retention targeted campaigns by tapping the
data from the customers.
• To better analyze the needs of the customers that will
be significant to tap info about the customer data.
• The special purpose is to target the customers that
will actually evaluate the needs for the personalized
form of the customer needs.

Brief Situational Analysis
• The situational analysis of the customer retention measures will be
referred to the acquiring of the customers.
• The situational analysis of the customer retention measures will retain
the customers that will come back will increase the costs of the retail.
• The creation of the customer retention measures will strategies the
plan of the different current customers.
• The onboard of the effective retention tools of the customers will
prevent the churn the new customers who will work with the new
products (Weinstein, 2018).

The Specific Problem
• The specific problem in the customer retention service is the loop of
the customer feedback loops.
• It sometimes become very difficult for the improvement of the
business that will analyze the customers feedback regarding the
sharing of the information with the best organizational perspective.
• The customers will be not reaching the feedback mechanism of the
particular team that will be characterized by the reestablishment of
the relationship between the communication of the different parties
involved in the retail business sector (Soriano, Jeng & Bailey, 2016).

Analysis of the Problem
• The mechanism of the partnership among the firms with
the other various companies that will be characterized by
the joint strategic form of the partnership level that will
be associated with the various loyalty associated
programs.
• The various partner companies will also try to create the
loyalty programs that will provide the various benefits to
the customers in the best ways.

Key Factors surrounding the
Problem
• The first problem lies in the unpredictability and the
uncertainty in the identification of the suitable type of the
loyalty program that will best suit the customers.
• The second problem lies in the bad breakage that occurs
in the retention program of the customers.
• Lack of the focus groups and the gap in the qualitative
research related to the retail programs of the customers
(Ahmad & Buttle,2018).

Analysis of the Problem
• The loyalty programs will enhance the different
engagement systems of the various customers by the
better mode of the communication frameworks that will
use the appropriation mechanisms that will be based on
the need based analysis.
• A quality program will be used to increase the
engagement ratios of the different customers who will use
the various techniques that will turn the loyal level of
customers on the success of the existing business.

Recommendations
• While addressing the loyalty programs for the customer
retention measures, it should be kept in mind that there is
a wide level of the customer engagement in the context of
the retail business.
• The data should be leveraged that will enhance the
relevance of the customers in the path of the gaining of
the different insights that will analyze the different
behaviors of the customers in order to tailor their specific
experience and their associated offers.

Conclusion
• The different brands of the customer retail sector must offer the unique
brand identity that will engage the customers with the advice of the
delivery of the brand consciousness techniques.
• These factors will often result in the loyalty program that will prove to be
the separate form of the initiative that will be managed on an independent
basis that will change on an independent basis within their own channel.
• There should be an enforcement in the transactional form of the awards
and the associated brands that will be able to design the various loyalty
initiatives that will create the complete view of the loyalty program that
will impact the customers in the retail program.

References
• Soriano, D. R., Jeng, D. J. F., & Bailey, T. (2016). Assessing
customer retention strategies in mobile
telecommunications. Management Decision.
• Weinstein, A. (2018). Customer retention: A usage
segmentation and customer value approach. Journal of
Targeting, Measurement and Analysis for Marketing,
10(3), 259-268.
• Ahmad, R., & Buttle, F. (2018). Customer retention
management: A reflection of theory and practice.
Marketing intelligence & planning.