Customer Service Strategies: Enhancing Customer Experience

This presentation delves into customer service strategies, emphasizing their role in enhancing customer experience and building customer loyalty. It begins by introducing the concept of customer service strategies, highlighting their importance in managing customer interactions and fostering a positive customer journey. The presentation then explores various strategies, including choosing the right tools and personalizing the experience, with a focus on how these strategies meet customer needs and business standards. A case study of Hide Restaurant is used to illustrate the practical application of these strategies. The conclusion summarizes the key takeaways, emphasizing the importance of customer service strategies in building customer loyalty and meeting customer demands. References include studies on brand experience, customer citizenship behavior, and operations management research.

Recognising and
Serving the Individuals

Content
 Introduction
 Customer service strategy
 How customer service strategies create and develop the customer
experience in a way that meets the needs of the customer and required
business standards
 Conclusion
 References

Introduction
Managing the customer experience is very important for the companies
so that customers can feel satisfied from the services. The customer
service strategies are a kind of plan which handles the interaction of
the customer so that their experience is enhanced by fulfilling their
needs and wants. This PPT shall cover the customer service strategy
and how they help in meeting the needs of the guest.

Customer service strategies
Customer service strategy is a kind of plan which handles the
interactions of the customers so that consistent experience is
given to them in their entire journey. A customer loyalty can be
build by improving their experience. The strategies used by
Hide restaurant is as follows-
Choosing right tool
Optimise agent training
Personalise the experience-

How customer service strategies create and
develop the customer experience in a way that
meets the needs of the customer and required
business standards
The companies must focus on involving different strategies which can
help the organisation to enhance their experience. The Hide
restaurant must utilise such strategies which can give best
experience to the customer by fulfilling their needs and demands.
The customer touch points can be utilised by the Hide restaurant to
evaluate their interaction so that improvements can be made to
increase the customer experience.

Conclusion
It is concluded from this PPT that customer service strategy helps the
companies to enhance the experience of the customers so that they
can build the customer loyalty base. The strategy of choosing right
pool, personalised experience shall help the Hide restaurant to
enhance the experience of customers. Further the customer service
strategies will help in meeting the demands of the customers and
raise the business standards.

References
ur Rehman, M. and Kausar, A.R., 2016. Managing Customer-Based Brand
Equity (CBBE) Through Brand Knowledge Management. In
Rediscovering the Essentiality of Marketing (pp. 587-598). Springer,
Cham.
Xie, L., Poon, P. and Zhang, W., 2017. Brand experience and customer
citizenship behavior: the role of brand relationship quality. Journal
of Consumer Marketing.
Zhang, F., and et.al., 2020. Evolution of Operations Management
Research: from Managing Flows to Building Capabilities.
Production and Operations Management. 29(10), pp.2219-2229.

Thank You