Analysis of Big Bus London: Customer Attraction & Marketing Strategies

This presentation examines the marketing strategies employed by Big Bus London to attract customers. It begins with an introduction outlining the importance of understanding customer needs and the role of digital marketing. The presentation then explores relevant marketing theories and their application to customer behavior analysis, highlighting the use of social media platforms like Instagram, Facebook, Twitter, and YouTube. It focuses on the services offered by Big Bus London, including open-top buses, private hires, and river cruises, and how they are marketed. The presentation also discusses future trends in business, such as video marketing and customer behavior analysis, and their impact on revenue generation and customer loyalty. The conclusion emphasizes the effectiveness of digital marketing and the importance of adapting to customer behavior changes. References include sources on marketing and technology forecasting. This presentation is a valuable resource for understanding how businesses can leverage marketing strategies for customer attraction and retention.

WAYS TO ATTRACT
CUSTOMERS

Table of Content
 Introduction
 Marketing theories
 Future trends
 Conclusion

Introduction
 Organisations have to understand the requirements of customers so that they can easily
attract them towards their products and services.
 In order to attract large number of customers organisations use digital marketing tools
which develop the interest of customers in effective manner.
 This presentation is based on Big bus London which provide sightseeing facilities to
the travellers on top of the double decker buses.

Marketing Theories – Theories that demonstrate aspects of Future trends in
Consumer Behavior
 It is important to analyse the behaviour of consumers so that
organisation can provide customised services to their
customers.
 Digital marketing helps a lot in identification of thoughts and
reviews of customers with the help of different platforms.
 Big bus London uses various social media platforms like
Instagram, Facebook, Twitter, YouTube, Snapchat, etc.

Continue
 Product: Big bus London provide their services with the help of analysing the
requirements and behaviours of their customers which involves digital marketing.
 They provide various services like open top buses, private hires, walking tours, river
cruises and many more which they covey with their audience with the help of different
social media platforms.
 Price: The amount which big bus London demands from their customers are very
reasonable and a fall table which can attract large number of travellers.

Future Trends – That the selected business is likely to adopt
 Big bus London have adopted various techniques which
they involve in their marketing operations with the help
of advanced technology.
 The future trends of business can be analysed by
organisation with the help of digital platforms such as
Instagram and Twitter.

Continue
 Big bus London have adopted better video marketing
and better customer behaviour analyses so that they
can increase their revenue generation rate by
maintaining loyal customer base.
 It assists overall organisation in better growth and
development which is essential for longer
sustainability.

Conclusion
 From the above presentation it is concluded that digital marketing update and transfer
information in cost effective manner in short period of time.
 Organisations can attract customers by showing upgraded advertisements to their
customers.
 This presentation has been included about future trends in context to customer
behaviour which are analysed with the help of marketing theories.

References
 Govindarajan, V. and Immelt, J.R., 2019. The only way manufacturers can
survive. MIT Sloan Management Review, 60(3), pp.24-33.
 Kumar, S., Savur, C. and Sahin, F., 2020. Survey of human–robot collaboration in
industrial settings: Awareness, intelligence, and compliance. IEEE Transactions on
Systems, Man, and Cybernetics: Systems, 51(1), pp.280-297.
 Sharifi and et.al., 2019. Forecasting of advertising effectiveness for renewable energy
technologies: A neural network analysis. Technological Forecasting and Social
Change, 143, pp.154-161.

Thank You!