MGMT.7001 Research Proposal: Tesla Electric Vehicle Analysis

This research proposal investigates customer needs and preferences regarding Tesla electric vehicles. The study aims to understand the current market position of electric cars, specifically Tesla, identify the advantages of using EVs, and determine customer preferences and desired features. The research methodology includes a literature review to establish the current state of electric vehicles and a survey with 200 respondents using closed-ended questions to gather data on customer perceptions and demands. The research is significant as it explores the environmental benefits of EVs and their potential as an alternative to conventional energy sources. Ethical considerations include obtaining consent from respondents and respecting property rights. The research is expected to be completed within a specified timeline and references relevant academic sources.

CUSTOMER NEEDS AND PREFERENCES OF
TESLA ELECTRIC VEHICLES

INTRODUCTION
With rapid advancements in technology,
the automobile industry is also getting
transformed. Automobile manufacturers are
putting in efforts in order to transform the
existing conventional vehicles into Electric
Vehicles.
 The research is important to understand
the present and the future position of
electric vehicles in the market.
To understand this , Tesla company has
been chosen. The company has come up
with electric vehicles and thus by analyzing
the customer preferences, the future
aspects of electric vehicles can be known.
This topic needs to be researched on as
replacing conventional vehicles with
electric ones can help save conventional
sources of energy.

BACKGROUND OF THE STUDY
Proliferation of electric vehicles is bringing in revolution
in the automobile industry.
Many of the automobile industries have already come up
with electric vehicles.
Urban mobility and infrastructure are continuously
evolving so that they can incorporate more and more
electric vehicles (Andwari et al., 2017).
The advantages of electric vehicles over the conventional
ones are changing the perceptions of the customers.
The perceptions of customers about the electric vehicles
of Tesla company will provide an idea as how will be these
be effective replacements of the conventional vehicles.

BACKGROUND OF
THE STUDY
(CONTD.)
Research questions:
1. What is the present market position of electric cars
specifically of Tesla company?
2. What are the advantages of using electric cars?
3. Why are customers preferring electric cars and
what additional features they want in these cars of
Tesla?

PROJECT DESIGN AND
METHODS
Literature review will be done to
understand the concepts of electric cars
and their gradual evolution.
This will help in documenting the present
state of art with reference to the position
and evolution of electric cars in the market.

PROJECT DESIGN AND METHODS (CONTD.)
Survey will be conducted with closed ended
questions to get an idea of customer
preferences and their demands.
The survey will help to know about
perception of the customers about the
electric cars of Tesla company.

PROJECT DESIGN AND METHODS
(CONTD.)
The survey will have 200
respondents.
It will consist closed ended
questions.

PROJECT IMPLICATIONS
This research will help in understanding
the gradual evolution of electric cars.
This research has a lot to do with the
people as it involved electric cars. The
usage of electric cars will be
environment friendly and at the same
time they can be a better alternative for
the unconventional sources of energy.

ETHICAL APPROVAL
Approval has being taken from the respondents those are involved in the
study
There is no physical harm provided to the respondents neither they are
provided any mental pressure
Providing respect to the property rights to get ethical permission on
research work
The research participants should have right to attain the research results

TIMELINE
Research activities Time taken for these activities
Selection of topic 0-2 weeks
Literature review 3-6 weeks
Seeking approval for data collection 7-8 weeks
Data collection 9-12 weeks
Analysis of data 13-14 weeks
Final thesis 15-16 weeks

REFERENCES
Andwari, A. M., Pesiridis, A., Rajoo, S., Martinez-Botas, R., & Esfahanian,
V. (2017). A review of Battery Electric Vehicle technology and readiness
levels. Renewable and Sustainable Energy Reviews, 78, 414-430.
Contestabile, M., Alajaji, M., & Almubarak, B. (2017). Will Current Electric
Vehicle Policy Lead to Cost-Effective Electrification? (No. ks-2017--dp02).
Fletcher, A. J. (2017). Applying critical realism in qualitative research:
methodology meets method. International Journal of Social Research
Methodology, 20(2), 181-194.
Humphries, B. (2017). Re-thinking social research: anti-discriminatory
approaches in research methodology. Routledge.
Kumar, R. (2019). Research methodology: A step-by-step guide for
beginners. Sage Publications Limited.
Ledford, J. R., & Gast, D. L. (2018). Single case research methodology:
Applications in special education and behavioral sciences. Routledge.