Analyzing Customer Behavior: A Survey on Toyota Corolla Cars

This report presents the findings of a customer survey conducted to analyze consumer behavior towards Toyota Corolla cars. The survey, designed using the Monkey Survey tool, gathered data from 14 respondents, exploring their brand preferences, reasons for purchase, vehicle type, fuel choice, and satisfaction levels with the car's design, features, and services. Key findings indicate a strong preference for Toyota cars, with word-of-mouth marketing and service quality influencing customer choices. The majority of respondents drive SUVs and petrol cars, expressing high satisfaction with the Corolla's design, features, and the services provided. The report highlights the importance of features, quality, and the impact of social media marketing on customer behavior and purchase decisions. Furthermore, the survey revealed a high likelihood of respondents recommending the Toyota Corolla, emphasizing the significance of positive customer experiences and brand image in driving customer loyalty and demand.

Running head: Survey
Survey on Toyota

Survey
Table of Contents
Purpose..............................................................................................................................1
Development of the survey instrument..............................................................................1
Administration process......................................................................................................1
Data analysis and key findings..........................................................................................1
References.........................................................................................................................7
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Purpose
The survey is done with the purpose of analyzing the customer behavior towards buying
the Toyota Corolla cars. The emphasis has been given on examining the different
behavior of the customers towards the Toyota Corolla cars.
Development of the survey instrument
The survey is designed by considering the Monkey Survey tool that helps in gathering
the data which is relevant and also it maintain accuracy in the information collected from
the different respondents. It is one of the best source through which the ideas and
views of the different respondents can be collected in less time frame.
Administration process
To conduct the survey, the first step is to design the questionnaire with the relevant
questions. The questions that are selected for the task should be easily understood by
the respondents, so it states that the questions should be easy and interesting. The
questionnaire will be designed by the survey money tool which helps in collecting the
data of the respondents. After collecting the data, the overall analysis should be made
in relation to the views and opinions of the respondents. The data is collected from the
14 respondents.
Data analysis and key findings
Question 1: Which brand do you drive mostly?
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According to the chart, it has been examined that 64.29% of the respondents mostly
drive the Toyota cars. 14.29% of the respondents drive BMW and others, 7.14% of the
respondents drive Volvo and according to survey ford are less preferred car as
compared to other cars. In relation to this it is seen that people prefer Toyota cars
because of the word of mouth technique which is used by the company. The technique
of word of mouth has influenced the behavior of the customers towards the products
and services. It is analyzed that majority of the customers drive Toyota due to its
effective services which has helped in maintaining the large market share in the market.
The customer’s behavior towards buying the Toyota cars is positive as they are
experiencing good services at the time of availing the services.
Question 2: Reason behind purchasing the Toyota Corolla Car?
It is examined from the graph that 35.71% of the individuals prefer service quality and
features at the time of purchasing the Toyota Corolla car. 28.57% of the people prefer
design and 0.00% of the respondents stated that they prefer price and others. It is seen
that customer give priority to the overall quality of the services and features. It is the
behavior of the customers that they prefer the products that have good features and
quality. The people are influenced by the features and quality of the products and
services that assist them in satisfying the basic requirement of the people.
Question 3: What type of vehicle do you drive mostly?
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By the analysis, it been seen that majority of the people said that they drive SUV. There
are almost 57.14% of the respondents who states that they drive SUV. 21.43% of the
respondents states that they drive sports car, 14.29% of the people states that they
drive hatch back cars and 7.14% said that they drive sedan cars. This evidence states
that promotional strategy is used by the company that has affected the mindset of the
customers and also maintained the demand of the services in the market. The
customer’s behavior towards the product relates with the comfort which states that SUV
is the segment of the car that boost the comfort level.
Question 4: Is your vehicle petrol or diesel?
Majority of the customers said that they have the petrol cars (64.29%) and 35.71% of
the respondents states that they use diesel cars. Through this evidence, it is analyzed
that the customers are satisfied with the petrol cars and also the mindset of the
customers has been influenced by the offering and they are happy with the price of the
petrol cars that are offered to the customers so this has helped to boost the demand
and also influenced the customer perception towards the products. The customer
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prefers the products that are mostly used by the customers and petrol is used by
majority of the customers so it influences their behavior (Keller, 2016).
Question 5: Do you prefer to buy Toyota Corolla Car?
According to the graph, 85.71% said that they prefer to buy Toyota Corolla Car and
14.29% said that they do not prefer to buy Toyota Corolla Car. The majority of the
people prefer to purchase Toyota cars so it can be stated that it is the positive indication
to achieve set goals and targets. Preference of the customers plays an important role in
enhancing the service demand in the market. Satisfaction level is one of the essential
factors that help in boosting the demand of the services. The customer also prefers this
brand because of the social media marketing strategy considered by the company and it
also helps in boosting the demand of the services. In the recent scenario, the customers
are focusing towards the digital platform and due to this the people prefer the products
to satisfy their basic needs (Kumar et al.,2016).
Question 6: Are you satisfied with the design of Toyota Corolla Car?
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According to the survey, it is analyzed that 64.29% of said that they are satisfied,
28.57% of the respondents are very satisfied, 7.14% neither satisfied nor dissatisfied
and 0.00% of the said that dissatisfied and very dissatisfied. The attitude of the people
has been influenced because of the quality that is offered by the customers. The
customers are satisfied because of the good quality that is offered to the company.
Majority of the respondents are satisfied as the company offers good quality services to
the customers. Due to good quality of the products the influence has been seen on the
positive behavior of the customers at the time of buying the products.
Question 7: Would you suggest Toyota Corolla Car?
According to the graph, it is analyzed that 100% of the respondents said they will
suggest the Toyota Corolla car to the other people. Therefore, by the evidence it is
stated that the consumers emphasizes towards the experience of the company. The
customer experience is good and this is the only reason that they recommend to the
customers. The word of mouth has also played an important role in attracting the
customers towards the products. In relation to word of mouth the company persuades
the customers at the time of purchasing the products and also the services. The
experience of the customers has also enhanced and due to this they will recommend
the products to the other customers (Braun et al., 2016).
Question 8: Services rendered by the Toyota is?
According to the survey, majority of the respondents are satisfied with the percentage of
50% and 35.71% of the respondents are very satisfied and 14.29% of the neither
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satisfied nor dissatisfied. It is seen that the services that are provided by company are
satisfactory and also they are satisfied because of the quality services that is provided
to the customers. People are more satisfied because of the service quality that is
provided to the customers and also word of mouth has been implemented by the
company that assisted the company in persuading the products and services to the
customers. The respondents stated that they are also satisfied because the other
customers have positive perception towards the brand image of the company
(Eisingerich et al., 2016).
Question 9: How often you recommend people to purchase Toyota Corolla Car?
By conducting the survey, it is analyzed that 57.14% of the respondents are very likely
recommend the other people. 35.71% of the respondents state that the people will
recommend the people to purchase the Toyota Corolla car. The majority of the people
recommended people to purchase the Toyota corolla car only because of the reason of
the good brand image. It can be said that people also recommend the product as the
company offers high quality services to the customers. So, it can be said that majority of
the people recommend the people as they have positive behavior towards the products
and services (Jung and Yoo, 2017).
Question 10: Are you satisfied with the features of Toyota Corolla Car?
By the survey, it has been seen that majority of the respondents said that they are
satisfied with the features of the Toyota Corolla car. 21.43% said that they are very
satisfied with the features of the car. So, by this evidence it can be stated that the
majority of the people are satisfied because of the good features and also if the
customers get the latest features then it helps to boost the demand of the services in
the competitive market. The customer buying behavior has been changed due to the
latest features considered by the company and has positively affected the mindset of
the customers in respect to the products offered in the market.
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References
Braun, C., Batt, V., Bruhn, M. and Hadwich, K., 2016. Differentiating customer engaging
behavior by targeted benefits–an empirical study. Journal of Consumer
Marketing, 33(7), pp.528-538.
Eisingerich, A., Merlo, O., Heide, J. and Tracey, P., 2016. Customer satisfaction and
purchase behavior: The role of customer input. In Looking forward, looking back:
Drawing on the past to shape the future of marketing (pp. 220-220). Springer, Cham.
Jung, J.H. and Yoo, J.J., 2017. Customer-to-customer interactions on customer
citizenship behavior. Service Business, 11(1), pp.117-139.
Keller, K.L., 2016. Reflections on customer-based brand equity: perspectives, progress,
and priorities. AMS review, 6(1-2), pp.1-16.
Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R. and Kannan, P.K., 2016. From
social to sale: The effects of firm-generated content in social media on customer
behavior. Journal of Marketing, 80(1), pp.7-25.
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Appendices
Question 1
Question 2
Question 3
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Question 4
Question 5
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Question 6
Question 7
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Question 8
Question 9
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Question 10
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