BCO6604: Customer Relationship Management Presentation Analysis

This presentation, created by Jayden Smith, explores Customer Relationship Management (CRM) and its significance in today's business environment. It begins with an introduction to CRM, defining its role in supporting business success and sustainability. The presentation then delves into customer business strategy, outlining its importance and discussing both advantages and disadvantages. Key concepts are introduced, including the application of CRM for analyzing customer history to provide customized solutions. Different types of business strategies are examined, such as price skimming, acquisition, product differentiation, and growth strategies, with explanations of their implementation. The advantages and disadvantages of employing a business strategy are detailed. An example of business strategy implementation, specifically Red Balloon's approach, is provided. The presentation concludes with the importance of choosing the right business strategy and outlines the steps involved in strategy implementation. References to academic sources support the information presented.

Hello!I am Jayden Smith
I am here because I love to give presentations.
You can find me at @username
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Customer
Relationship
Management

Table of content
1. Introduction
2. Customer business strategy
3. Big concept
4. Types of business strategies
5. Price skimming strategy
6. Acquisition strategy
7. Product differentiation strategy
8. Growth strategy
9. Advantages and disadvantages of having a business strategy
10. Examples of business strategy implementation
11. Strategy implementation
12. conclusion
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Introduction
Customer relationship management is a term referring to the
practices and strategies that are formed to support a business
success and making it sustainable. In the globalising world
organizations are depending on such management.
Organizations in the present business market, are making
strategies or CRM to get
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CRM is the best tool to
customise the customer needs
and their purchasing as well.
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Customer business
strategy
A business strategy is focused on the achievement of
company goals or objectives set as success reference for
the organization. although the strategy is effective for
most of the businesses, if it has many advantages to get
an competitive advantage and success, it also has some
disadvantages. Along with all these advantages and
disadvantages organizations like Red Balloon and many
more.
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Big concept
In every business straty CRM can be
used to analyse the customer history
and that can be utilise to provide
customised solution to them. This
concept can make a huge difference in
the strategy success.
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Types of business
strategies
Business strategies are of different types
as per the focus of company. Company
focus differentiate the business strategy.
Some of the business strategies are
 Price skimming strategy
 Acquisition strategy
 Product differentiation strategy
 Growth strategy
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Price skimming
strategy
Organizations implement this strategy at the time of
introducing a new market to collect the production and
advertising cost as soon as possible.
Once the market competition enter company takes the
higher prices back.
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Acquisition strategy
Organizations adopt this strategy to expand their
business overseas. In this strategy best acquiring a well-
establishes SME is the best option instead of expanding
the business of parental branch.
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Product
differentiation
strategy
Usually companies use this strategy to penetrate a new
market.
Sometimes companies go for this strategy when a
transformational product is manufactured to break set a
new benchmark within the market.
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Growth strategy
Sustainability is the main motive of this strategy.
Companies in the global world are using growth strategy
to gain a future business sustainability.
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