Customer Relationship Management: Clipping Path House - Report

This report, focused on Clipping Path House, an ecommerce photo editing service, investigates the significance of Customer Relationship Management (CRM) in the current business environment. The research explores the impact of knowledge management on customer relationships and overall business performance. The report identifies challenges such as the influence of improper knowledge management initiatives on customer satisfaction and market share. The research aims to provide effective solutions for improving CRM practices, addressing issues like financial status, cultural gaps, and the need for increased customer engagement. It explores factors driving customer relationship management practices, the influence of improper knowledge management, and strategies for enhancement. The report also highlights the importance of quality services, effective communication, and time management in achieving sustainable market position.

Running head: MANAGEMENT
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Name of the student
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Information to include
Report title Title: Customer Relationship Management of Clipping Path House
Brief:
Customer relationship management has become one of the important
concerns in emerging business environment (Peterson, Tyra and Mikula,
2018). Developing the interaction with the potential customers is
necessary for driving the business growth. Due to improper knowledge
management initiatives, the customer relationship has got affected.
Industry partner The industry partner is Clipping Path House Graphics media, which is
an ecommerce photo editing service providing outsourcing company.
Clipping Path has developed its strong image on the market by
introducing standard quality of handmade pictures in the market. The
company provides Photoshop retouching service, Photoshop masking
service, neck join service and different kinds of professional image
editing service with best quality at reasonable price. There are ample
numbers of companies which are working with Clipping path editing.
Clipping Path House Graphics media is being considered as one of the
leading clipping path service providing companies that ensures the
customer satisfaction in the market. Being a CTO and director of the
company, I want to develop the research on my company customer
management system so that future standard can be ensured.
Research Field In order to ensure the quality standard in the Photoshop industry,
knowledge management plays an influential role. Based on the
knowledge management and knowledge audit, negotiable learning

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opportunities are being introduced in an organization. In the ecommerce
business trend, photo editing has become compulsory for dragging thee
customers’ attention. In that case, knowledge efficiency as well as
skilled employees are required. Due to improper knowledge
management initiatives, the customer relationship has got affected. In
this situation, ensuring the quality standard and sharing knowledge with
the clients, developing strong relationship with the potential target
market has become necessary.
Research problem Clipping Path House works to provide training on developing attractive
contents by adding pictures and graphics for increasing the visibility of
businesses in the market. It provides training on editing and clipping the
images and graphics. However, maintaining the sustainability in the
competitive market, different marketing tactics such as Google Ads,
Google AdSense, YouTube video marketing, search engine optimization
and email marketing are being followed by the company but due to lack
of knowledge management initiatives, quality standard has become one
of the important concerns in the institute. On the other hand, due to
increasing numbers substitute services providing organizations,
decreasing amount of business revenue as well as negative brand
reputation has driven the market share of the institution.
As its result, Clipping Path House Graphics Media is facing the
challenges due decreasing numbers of customers. Due to improper
knowledge management and quality concerns, financial status as well as
cultural gap among the clients, negative business environment has been
developed. In order to deal with the situation and dragging the attention
of the customers, introducing discount offers have become necessary so
that the potential target market can be enhanced. On the other hand,
ensuring the data transfer and privacy, it can be easier for maintaining
the confidentiality of the business deals. It can be assumed that with

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these initiatives, the competitive advantages can be gained by the
company, which has help to ensure its sustainable position in the market.
Overarching
research aim
The aim of this research is to shed light on the emerging customer
relationship issues and its impact on the business performance. By
investigating on different customer relationship management factors, the
research will introduce effective solutions so that the further challenges
can be managed.
Research
questions(s)
 What are the factors that drives the customer relationship
management practices in the organization?
 How the improper knowledge management influence the
financial as well as market share of both the organizations?
 How the Clipping Path House Graphics media can improve its
customer relationship management practices?
Keywords used for
literature search
Quality services, knowledge management, effective communication,
customer relation management, customer satisfaction, Time
management
References: Two
(2) sources of
relevant literature
Badwan, J.J., Al Shobaki, M.J., Naser, S.S.A. and Amuna, Y.M.A.,
2017. Adopting technology for customer relationship management in
higher educational institutions. International Journal of Engineering
and Information Systems (IJEAIS), 1(1), pp.20-28.
Peterson, R.D., Tyra, A.S. and Mikula, J.C., Amazon Technologies Inc,
2018. Dynamic customer relationship management while maintaining
customer privacy. U.S. Patent 9,978,070.

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Sic.edu.au 2019. Retrieved from: http://sic.edu.au/about-us/
Soltani, Z. and Navimipour, N.J., 2016. Customer relationship
management mechanisms: A systematic review of the state of the art
literature and recommendations for future research. Computers in
Human Behavior, 61, pp.667-688.