This report provides a comprehensive analysis of Walmart's customer relationship management (CRM) strategies. It begins with an introduction to the importance of CRM in business and then delves into Walmart's specific approach, including its use of E-CRM, the Walmart Pay smartphone app, and innovative technologies such as automated shelf scanners and store map features. The report examines how Walmart leverages data analytics, omni-channel strategies, and partnerships to enhance customer satisfaction, improve customer retention, and build customer loyalty. It also reviews Walmart's New Hampshire store initiatives and the integration of technology to streamline the shopping experience. Furthermore, the report addresses the issues faced by Walmart in its CRM implementation, such as stability concerns, integration challenges, and the need for staff support. The conclusion highlights the significance of CRM in building long-term customer relationships and emphasizes how Walmart's technological advancements have helped it meet the evolving needs and demands of its customers. The report references various academic sources to support its findings.
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