Customer Relationship Management and ECRM Analysis Report

This report provides an analysis of Customer Relationship Management (CRM) and Electronic CRM (ECRM). It explores how CRM helps businesses analyze their environment, manage customer interactions, and build strong relationships. The report highlights the use of various tools and technologies, including email, video, and text collaboration, to enhance customer service and provide relevant information. Furthermore, it discusses the importance of CRM in delivering products and services tailored to customer needs, leading to increased profitability and productivity. The report also examines the role of information technology in supporting CRM and emphasizes the significance of ECRM for organizations utilizing Internet marketing to generate and attract audiences. Finally, the report mentions the attempts for the development of travel and tourism industry in UK, the importance of heritage and culture, and the attraction of people toward various destinations.

INTERNET MARKETING
INTRODUCTION
Customer relationship management is a acronym of CRM that can
help to deliver products and services. They also provide goods and
services according to need and want of customer this will get high
profitability and productivity in long run. Various information
technology that can help to suppor6t the customer relation
management of organisation. They also work for maintain the
feedback session.
Analysis of interaction
Company has able to provide various facilities and perquisites that
can help to analyse the customer interaction as well as maintain the
strong relationship with their customers.
With the help of CRM, organisation is able to interact with large
number of customers through various medium like email, video, text
collaboration and provide facilities and information about all clients.
CRM also provide various opportunities that can help to produce
various products and services.
Customer relationship management is
largely maintaining the strong relationship
with customers and company is able to
analyse the business environment with the
help of various tools and techniques.
The customer interaction centre helps to
resolve all issues and barrier of large number
of consumer.
This report will contain information and
analysis of electronic costumer relation
marketing and its major component that occur
in process while organisation ECRM
activities. It is also concluded that ECRM is
essential if an organisation is promoting or
adapting Internet marketing as their
promotion mix to generate and attract
audience. It is also useful as public, now
consume more internet content.
CONCLUSION