Research Project: Social Media Impact on Global Customer Relationships

This research project investigates the impact of social media on customer relationships, focusing on how digital platforms influence brand image and customer engagement. The project explores the importance of social media in connecting with a global customer base and enhancing business performance. The introduction highlights the significance of digital technology in the modern business environment, emphasizing its role in achieving growth and success. The background section discusses the use of social media for building relationships and improving customer experiences. The research aims to evaluate the impact of social media on global customer relationships, using a case study approach. Key research objectives include analyzing the concept of social media, determining its importance in customer relations, and defining the relationship between social media and global customer engagement. The conclusion reinforces the value of social media for improving brand image and connecting with a broad customer base. References are provided to support the research findings.

Research Project

Cover Content
 Introduction
 Background of research
 Rationale of Research
 Research Aim
 Research Objectives
 Research Question
 Conclusion
 References

Introduction
 Concept of digital technology is important for business organization
because it provide various opportunities to attain high growth and success
at market place.
 Implementation of digital technology help small business organization to
improve their performance level as it changes whole process of the
company.

Background of research
 In the modern era, social media is one of the important way to
communicate with large number of people with the purpose of making
better relationship.
 In organizational context, use of social media is also beneficial because it
helps in improving customers experience towards the company products
and services.

Rationale of Research
 This research is based on the evaluate the impact of social media in
building relationship with large number of customers at global level.
 In this context, the main focus of research is on the social media through
which company can easily connect with their customers and make their
positive performance at market place.

Research Aim
 In this the main aim of this project is “To evaluate the impact of social
media in build relationship with customers at a global scale. A case study
on Cleenol Group Ltd.”

Research Objectives
 In this there are some important objectives of research are as follows:
 To analyse the concept of social media.
 To determine the importance of social media in build relationship with
customers.
 To define the relationship between social media and building relationship
with large number of customers at a global level.

Research Question
 How to analyse the concept of social media?
 What are the importance of social media in build relationship with
customers?
 How to define the relationship between social media and building
relationship with large number of customers at a global level?

Conclusion
 From the above mentioned research, it has been concluded that social
media is one of the important platform for business organization to
improve their brand image by connecting with larger number of customers
at a global level.

References
 Godey, B. and et. al., 2016. Social media marketing efforts of luxury
brands: Influence on brand equity and consumer behavior. Journal of
business research. 69(12). pp.5833-5841.
 Jin, S. A. A. and Phua, J., 2014. Following celebrities’ tweets about
brands: The impact of twitter-based electronic word-of-mouth on
consumers’ source credibility perception, buying intention, and social
identification with celebrities. Journal of Advertising. 43(2). pp.181-195.

Thank You