Zoho CRM: Software Application for Customer Relationship Management

This project provides a comprehensive analysis of Zoho Customer Relationship Management (CRM) software. It begins by identifying Zoho CRM as a suitable application for managing various systems and details its features, including lead management, sales force automation, account management, and social communication platforms. The assignment highlights the benefits of using Zoho CRM, such as automating sales operations, providing real-time data, and facilitating efficient communication. Screenshots of the application's reports and dashboards are included to illustrate its functionality. Furthermore, the project incorporates user reviews, discussing the software's strengths in business automation and customization, while also offering recommendations for improvement, such as customizable options for small businesses and integration with external applications. The assignment concludes with a list of references to support the analysis.