Customer Perception Analysis: Samsung Mobile Phone Research Report

This research project investigates customer perception of Samsung mobile phones through interviews and surveys. Key themes explored include age, gender, brand usage, reasons for mobile phone use, frequency of purchases, and influencing factors during purchase. The analysis reveals that design and look, along with demographic factors like occupation and gender, significantly influence customer purchasing decisions. Technological components, such as phone weight, size, camera quality, and features, also play a crucial role. The study concludes that Samsung generally meets customer requirements, with many customers satisfied with its quality and features. The report provides recommendations based on these findings, offering insights into customer behavior and preferences within the mobile phone market.

RESEARCH PROJECT

Introduction
Technological industry is that sector which offers a
wide range of product and services for both customer
and other businesses. This sector contains the
businesses revolving around the manufacturing of
electronic, creation of software, computers and
information technology related product and services.
This industry is very flexible and dynamic because
due to the increasing development and changes,
various innovation and creation is being come in this
sector.

Theme 1: Age
Interpretation and analysis: In the interview, researcher
found that there are many of customer having age of
20 to 30year. Among 20 customers 15 are of the 20 to
30 age group old customers and 5 are less than 20-
year-old.

Theme 2: Gender
Interpretation and analysis: In the interview, researcher
has found that there is half male and half female
candidate in the interview so collected data has
included the perception and view of the male and
female candidate related to the mobile phone
purchasing.

Theme 3: Brand you most use in the
mobile phone
Interpretation and analysis: In the interview, the major
reason for asking this question is to analyse that
which brand of the mobile phone used by the
customer most. Thus, from the collected data it has
been found that from the 20 customer 15 are used the
Samsung mobile phone. Thus, it has been found that
most of the customer used the Samsung mobile
phone.

Theme 4: Reason for use the mobile
phone
Interpretation and analysis: In the interview, the major
reason for asking this question is to investigate that
what is the major reason behind the use of mobile
phone. From the 20 customer who regular use the
mobile of Samsung company, 10 customers stated
that 10 customers use the mobile phone because of
communication with friends and family members.
Thus, it can be said that many of the customer use the
mobile for communicate with family and friends.

Theme 5 Frequently purchase the new
mobile phone
Interpretation and analysis: In the interview, the
major reason for asking this question is to
investigate that how frequently customer's
purchase the new mobile phone. From the
collected data from 20 customers, 10
customers purchase the mobile phone
according to durability and long lasting mobile
phone. On the other hand, 5 purchases
according to change the feature and trends of
the mobile.

Theme 6 Factor of mobile phone influence you most at
the time of purchase the new mobile phone
Interpretation and analysis: In the interview, the major
reason for asking this question is to investigate which
factor of mobile phone can influence customer at the
time of purchasing it. From the collected information,
it has been analysed that from the 20 customer, 10
customer stated that they are influence by the mobile
phone features at the time of purchasing. On the other
hand, 5 are influence by design and look.

Theme 7: Demographic factor influence you at the time
of taking decision about purchasing mobile phone
Interpretation and analysis: In the conducted survey, the major
reason for asking this question is to investigation which
demographic factor can influence the decision of customer
while purchasing the mobile phone. From the 20 customers, it
has been founded that 6 customers affected by occupation and
6 customers affected by gender factor at the time of
purchasing the mobile phone. Thus, it can be said that
occupation and gender is major demographical factor which
influence customer purchasing decision of mobile phone.

Theme 8: Technological component considered
on purchasing the new mobile phone set
Interpretation and analysis- In the survey researcher has asked
this question in order to investigate that which technological
factor can influence customer at the time of purchasing the
mobile phone. From the collected data, it has been analysed
that from the 20 customer 6 customers are influenced by the
phone weight, size and 6 are influenced by design and look
while they purchase the mobile phone. In addition to this, 5
customer influences by the camera and picture quality of the
mobile phone.

Theme 9: Samsung fulfils all requirement of customer
related to the mobile phone
Interpretation and analysis- It has also been investigated
that the Samsung deliver effective services of mobile
phone to its customer or not. Thus, from the collected
data, 15 customers said that Samsung deliver
effective services and they effectively fulfil the
customer requirement of the mobile phone.

Theme 10: Samsung have effective quality and features of
mobile phone which satisfy all needs of customers
stated that they are disagree by the statement that Samsung have
effective quality and features of mobile phone which satisfy
all their needs.
s of the Samsung mobile phone. From 20 customers, 10 strongly
agree with the statement that Samsung have effective quality
and features of mobile phone which satisfy all needs of
customers. On the other hand, 2 customers has stated that they
are disagree by the statement that Samsung have effective
quality and features of mobile phone which satisfy all their
needs.