This research project critically analyzes the importance of customer satisfaction for Ryanair to achieve business success. The study, conducted on 50 students from UKCBC University, investigates the factors influencing customer satisfaction with Ryanair, including low cost prices and prior usage. The research employs a positivism philosophy and an inductive approach, utilizing primary and secondary data collected through random sampling and qualitative data analysis. Key findings reveal that customer satisfaction is crucial for repurchase intentions and loyalty, and that students are generally satisfied with Ryanair's services. The project recommends focusing on measuring customer satisfaction and increasing social media engagement to monitor customer feedback. The report concludes by emphasizing the significance of customer satisfaction for Ryanair's continued success, offering strategies for improvement.
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