This report examines the impact of product quality and price on customer satisfaction, using Simonds Farsons Cisk as a case study. The research employs a qualitative methodology, exploring customer perceptions and experiences. The report delves into the research methodology, including data collection methods (primary and secondary), research philosophies (interpretivism), and research design (descriptive). It analyzes the influence of product quality and pricing strategies on customer purchase decisions, organizational growth, and customer satisfaction. The report also addresses data analysis techniques and ethical considerations, providing insights into how businesses can enhance customer satisfaction through effective pricing strategies and product quality management. The study employs inductive research approach and the data collected is analyzed to draw meaningful conclusions.
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