Analyzing Customer Satisfaction's Influence on EasyJet's Performance

This research project investigates the impact of customer satisfaction on the performance of EasyJet, a British airline. The project explores the importance of customer satisfaction, identifying factors that contribute to dissatisfaction, such as ticket booking issues and service quality. It also delves into the airline's operations, including its low-cost carrier model and financial performance. The research provides recommendations for EasyJet, including focusing on meeting customer expectations, improving the ticket booking system, and enhancing staff training. The study aims to determine how customer satisfaction influences EasyJet's success, examining the benefits of satisfaction and identifying areas for improvement to enhance the airline's performance and customer loyalty. The report also provides recommendations to improve customer experience.

RESEARCH PROJECT
“To identify the impact of customer satisfaction on performance of corporation: A case study on Easy Jet”
AIMS AND OBJECTIVES
RECOMMANDATION
INTRODUCTION
From going through all of this research,
investigator recommended few things which is
mentioned below:
• Easy Jet should concentrate on full filling
the expectations of the users rather than
emphasizing on costing of services.
• Some of the clients are facing issues
while booking their tickets, thus enterprise
should increase the number of flights and also
have to improve the ticking booking system so
that this issue can be handled properly.
• Easy Jet should provide efficient training
to their staff members so that they treat politely
and meet the demands of their passengers.
Managing a successful project is a complex
process that require proper research and
systematic analysis for meeting the desired
outcome. The report will discuss about the
impact of client satisfaction on the
performance of Easy Jet.
CONCLUSION
BACKGROUND OF PROJECT
From the above based report, it can have
summarized that customer satisfaction is very
much important in all types of organization
whether it is airlines or retail sector as this helps
in making new users and in turn helps in
increasing turnover of venture as well. In this
research project, importance as well as impact
of consumer satisfaction in airlines is discussed.
In addition to this, some of the factors which is
leading to client’s dissatisfaction is also
explained in detail. Besides this, solution to this
problem is also provided by doing proper
research from primary sources.
Through this section of investigation
programme, learners get aware about the
actual reason of conducting this research by
interpreting the overview of selected
organisation. The main motive is to show
the effects of customer gratification on the
performance of EasyJet and how it helps in
increasing their turnover per year. In
addition to this, this also highlights some of
the relevant questions which may arises
during conducting this research. EasyJet is a
British airline enterprise that is operating
under low – cost carrier model. It was
founded in the year of 1995 and are now
operating domestic as well as global
scheduled services on over 820 routes in
around more than 30 nations. Its
headquarter is situated at London Luton
Airport and consisting of approx. 11,655
workers in the year of 2017. Its net income
was approx. £325 million in 2017.
Theme: Issues faced by users while booking of tickets
Main target of this assignment is to “determine
or evaluate the impact of customer satisfaction
on the performance of
venture : A case study on Easy Jet”. Besides
this some of objectives of this research project
is stated below:
• To study about the customer satisfaction
• To study about Easy Jet airlines and its
services
• To examine the effect of customer
contentment on the successfulness of EasyJet.
• To identify the level of customer
satisfaction of travelers of firm.
• To evaluate benefits of customer
satisfaction in context to Easy Jet airways.
• Determine those factors which are
responsible for customer dissatisfaction.
• To provide solutions to the venture for
improving their services.
INTERPRETATION
Theme: Quality of services offered by Easy Jet
Theme: Influence of customer's satisfaction on the
performance of firm