Customer Satisfaction in Online Food Delivery Restaurants in Australia

This report investigates customer satisfaction within the online food delivery sector, specifically focusing on restaurants in Australia. The research explores the impact of social media strategies on relationship marketing and overall customer satisfaction. The study, based on data collected from employees of Zemzen Cafe, utilizes a qualitative research design incorporating sampling and primary data collection through questionnaires. The analysis reveals insights into customer awareness of social media's role, the importance of customer satisfaction, and the effectiveness of various marketing methods. Findings indicate that social media strategies positively influence customer satisfaction. The report concludes with recommendations for enhancing customer engagement and strengthening business practices within the hospitality sector, emphasizing the importance of adapting to competitive market dynamics.