Research Project: Customer Satisfaction and Growth at Harrods, UK

This research project examines customer satisfaction at Harrods, a prominent luxury department store in London. The study aims to analyze the factors influencing customer satisfaction within the retail sector, with specific objectives including assessing the significance of customer satisfaction, identifying key factors for improvement, and evaluating the impact on Harrods' success. The research employs a mixed-methods approach, combining quantitative data from a survey of 30 customers with qualitative analysis of existing literature. The research methodology includes data collection through questionnaires and secondary sources like books and journals. The study adopts an interpretivism approach, focusing on in-depth analysis of customer experiences. The limitations of the research include time constraints, mitigated by the use of a Gantt chart for project management. The project seeks to provide insights into how Harrods can enhance customer satisfaction and drive business growth, ultimately contributing to a deeper understanding of customer behavior in the luxury retail market.

Project
Critical analysis of references
Customer satisfaction is one of the main aspect of
company so that it may be able to gain revenue in the best
possible way. This is required in the organization in order
to fulfil desires of potential consumers and garner profits
quite effectively. Harrods which is one of the largest
retailer in food, medicine, clothes and many other areas is
able to satisfy customers and providing them with good
quality of products at affordable price. This has turned out
to be effective for company as customers have become
loyal towards brand which is the ultimate meaning of
satisfaction attained by consumers.
Research type:
In this research, quantitative one is being used to identify
factors that influence level of customer satisfaction in
Harrods.
Research approach:
There are various types of approaches that can be
used to successfully conduct research.
Data analysis:
Data gathered is required to be analysed in
effective manner and as such, for analysing the same,
thematic analysis is done
Limitations of research:
Limitation of conducting this research is time. This
is the main factor which impacts evaluation of study.
Thus, to overcome this limitation, Gantt chart has been
prepared for completing research within stipulated time.
Reliability and validity:
The latest data has been gathered from various
sources, publications which are valid and reliable source
of information. Furthermore, references and citations have
been made for increasing authenticity of gathered data.
Research philosophy:
Research philosophies are also
important part of research study. Mainly,
interpretivism and positivism are largely
taken. Interpretivism means that small
samples are taken and in-depth analysis
is consecutively performed.
Data collection
In this research, primary data is collected
by taking sample of 30 customers of
Harrods with the help of questionnaire.
Moreover, books and journals are taken
to gather data in the context of this study.
Sampling:
Taking survey from each and
every customers is impossible and as
such, sample of 30 customers is taken to
assess the study and generate outcome in
the best possible way.
Research Topic: To critically evaluate
customer satisfaction in Harrods and factors
leading to organization growth in the sector
Background of the study
The research project taken with view to analyse
and extract outcomes is Evaluation of customer
satisfaction in Harrods UK. The firm is one of
the largest luxury department store situated in
London.
Aim
The aim of research project is to analyse
factors influencing customer satisfaction in
Harrods
Objectives: The objectives can be outlined from the aim discussed above-
 To assess the significance of customer satisfaction in retail sector.
 To identify the factors leading to enhancement of customer satisfaction.
 To analyse the impact on Harrods leading towards success with the help of
enhanced satisfaction level of customers.
To recommend various ways to Harrods in order to maximize customer
satisfaction