This report investigates the crucial role of customer satisfaction in the food delivery business, particularly within the Singapore market, using companies like UberEats as a case study. The study emphasizes the importance of customer satisfaction as a key metric for business effectiveness, especially in the context of the growing online food delivery sector. The report explores logistical and supply chain methods, as well as the business strategies employed by food delivery services to ensure customer contentment. It underscores the significance of maintaining strong relationships with logistics partners and providing adequate staff training to avoid business failures. The research includes a literature review covering customer satisfaction, supply chain management, service quality, and e-satisfaction, along with an examination of the key success factors for online food delivery services. The methodology employs an interpretivist philosophy, an inductive approach, and a descriptive design, utilizing a survey strategy for primary data collection and statistical data analysis. The findings, presented through graphs and analysis, highlight the direct impact of customer satisfaction on the success and sustainability of food delivery businesses in Singapore. The report concludes with recommendations for improving customer satisfaction and maintaining a competitive edge in the rapidly evolving market.
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