Customer Satisfaction Report: Asda - Analysis and Recommendations

This report analyzes customer satisfaction levels with Asda, based on various themes such as product quality, pricing, customer service, employee behavior, and overall shopping experience. Key findings indicate that while some customers are satisfied with aspects like discounted pricing and customer service, others express dissatisfaction with product prices, the quality of products and services, and the store environment. The report recommends that Asda focus on implementing a stronger discounting pricing strategy, building long-term customer relationships, utilizing advanced technology for quick customer issue resolution, and improving product quality to meet customer preferences. Additionally, it suggests improving employee treatment and providing training to enhance customer service. By addressing these areas, Asda can aim to increase customer satisfaction and retention.

Theme 1: There are many customers who buy Asda
product more than once in a month.
6
10
4
Once in a month
More than once
every week

Theme 2: Many participant are less satisfied with
quality of product and services of Asda.
4
6
1
2
7
Highly satisfied
satisfied
Neutral
Highly dissatisfied
dissatisfied

Theme 3: There are many customers who are
dissatisfied with price of product of Asda.
5
4
2
3
6
Highly satisfied
satisfied
Neutral
Highly dissatisfied
dissatisfied

Theme 4: High number of customer are satisfied
with customer complaint services.
4
6
1
2
7
Highly satisfied
satisfied
Neutral
Highly dissatisfied
dissatisfied

Theme 5: Responded are highly satisfied with
discounted pricing strategy.
10
7
2
1
Highly satisfied
satisfied
Neutral
Highly dissatisfied
dissatisfied

Theme 6: The atmosphere and location of Asda
retail store dissatisfied the customer
5
4
2
3
6
Highly satisfied
satisfied
Neutral
Highly dissatisfied
dissatisfied

Theme 7: less product and services meet the needs
and wants of customer.
8
12
Yes
no

Theme 8: Price factor affect the buying decision of
respondent
11
6
3
Price
Quality
Customer services

Theme 9: customer are highly satisfied with
employee behaviour of Asda
6
5
2
3
4
Highly satisfied
satisfied
Neutral
Highly dissatisfied
dissatisfied

Theme 10: There are many customers who not
recommended the product of Asda to their friends
8
12
Yes
No

Recommendation
 It is recommended that Asda need to focus on discounting pricing
strategy so that it satisfy customer from its product and services
price.
 Further Asda need to focus on making long term relation with its
customer so that it can retain them for longer period of time.
 Asda company can used advance technology so that it quickly
respond to the customer issues and resolve their problem.
 Asda company can focus on making high quality product
according to the customer taste and preferences so that it can
easily retain customer for longer period of time.

Cont.....
 Employee of organization need to treat its employee in well
and polite manner so that employee not get disappoint with
organization or switch to other brand product.
 Employee should be provided training and development
facility so that they can fulfil the needs and demand of people
and also make them satisfy with their attractive services.
 Asda company can used skimming pricing technique and
provide discount and offer to their regular customer so that
customer satisfaction level can increase.

Thanks you