Customer Satisfaction Research Project on Ryanair Airlines

This report presents a research project focused on customer satisfaction within Ryanair Airlines. The study investigates various factors influencing customer experiences, including the impact of low ticket prices, personalized customer relations, and service quality. Data was collected through a survey to assess consumer awareness of customer satisfaction and their perceptions of Ryanair's services. The findings indicate that a majority of consumers are aware of customer satisfaction concepts and are satisfied with the services provided, particularly highlighting the importance of affordable prices and helpful staff. The report concludes by emphasizing the need for continued efforts to maintain and enhance customer satisfaction, suggesting that understanding and addressing consumer needs is crucial for business success within the airline industry. The research also aims to understand factors that influence customer satisfaction at airline company. A study on Ryanair Airlines. The objectives are to understand the concept of customer satisfaction, the impact of changes in the level of consumer satisfaction on Ryanair Airlines, and the factors that cause the change in customer satisfaction in Ryanair Airlines.

Customers refers to the individuals who are ready to avail
services or purchase products from consumers. Hence
services and products must be provided according to
requirement of consumers. These days, there are changes
which are taking place in external market, so it is essential to
make alterations according to requirements. This helps to
provide satisfaction to consumers and they are ready to avail
services from them. These days’ business operations are
expanding from one place to globalise level, so in this
digitalisation helps to communicate with workforce and
employees of organisation.
Theme 2: Satisfaction of consumers
Q2) Do you feel like you are getting
the expected customer services?
Frequency
Yes 22
No 8
Cheap and instant services Humble staff
0
5
10
15
20
25 23
7
Frequency
Interpretation- There is different reasons such as low rate tickets,
personalised relations with consumers, etc. due to which
consumers wants to avail services from Ryanair. According to 23
consumers, they avail because of cheap services and instant
bookings which helps to get fast services. While remaining
respondents are satisfied because employees at Ryanair are very
genuine and they are ready to help consumers. Hence it is
interpreted that consumers are satisfied, so more efforts are
required to provide satisfactory services.
TITLE:
To determine the factors that influence consumer
satisfaction at airline company. A study on Ryanair Airlines.
Aim: To analyse different factors that are responsible for the
negative and positive impact over the customer satisfaction at
an airline company. A study on Ryanair Airlines.
Objectives:
 To understand the concept of customer satisfaction.
 To understand the impact of change in level of
consumer satisfaction on Ryanair Airlines.
 To evaluate the factors that result in the change of
customer satisfaction in Ryanair Airlines.
Theme 1: Concept of customer satisfaction
Q1) Are you aware about the concept of customer
satisfaction?
Frequen
cy
Yes 25
No 5
Yes No
0
5
10
15
20
25
25
5
Frequency
Interpretation- From the above discussion, it is identified that
out of 30 consumers, 25 have knowledge about concept of
consumer satisfaction. While 5 are not aware. Hence it is
interpreted that majority of crowd is aware about external trend
which is taking place in external market and want to avail latest
airlines services
Research Project
INTRODUCTION