Customer Service Analysis: HSDC and Tesco - Business Studies Report

This report provides an introduction to customer service, emphasizing its role in building brand-customer relationships. It analyzes the product and service offerings of HSDC Holdings Plc (banking services) and Tesco Plc (retail). The report explores the communication strategies of both companies, including TV advertisements, social media campaigns, and internet advertising, highlighting how these tools shape customer expectations. It examines the customer services offered by each organization, and differentiates between the customer needs in the banking and retail sectors. The report concludes by comparing the two organizations, explaining their development, customer service approaches, marketing techniques, and customer expectations. The report also covers FAQs, company policies, procedures for improvements, and strategies to meet customer needs and behavior, supported by references.

Introduction to Customer Service

INTRODUCTION
 A quality customer services build a good relationship between brand and customers.
 A customer can only satisfied if they are getting services according to their expectation,
thinking the customer and
 promoting the positivity can be helpful to brand cretin friendly environment and
customers get attached.

Product and services offers by organizations and their development process.
 Business is always run on the basses of buying and selling of the product. Without
having quality product and services companies cannot achieve success and satisfy their
customer. Here services and products offend by the HSDC Holdings Plc and TESCO plc.
HSDC Holdings Plc
 HSDC Holdings Plc sell varieties of banking services to the customers, it includes
Corporate banking, Retail banking, Private banking, Wealth management , Credit card and
also provide the finance and insurance rt the people.
 Thorough this all services HSDC Holdings Plc helps to satisfy their customers needs and
demand.

To be continued…
TESCO Plc
 TESCO largest organization in UK with the highest
number of shares and sell varieties of the product to their
customers. TESCO come under the Retail industry,
 so they sell Grocery product and also include the product
categories like books, Petrol , Financial services, software
and internet services to
 satisfy their customers needs and their demand and take
competitive advantages.

Communication strategies of the organizations for their customers and potential
customers
 Communication between the brand and customers and most important part and companies
use promotion strategies to communicate with their customers and potential customers,
 it helps to create good connection between the brand an customers and brand can
communicate with their potential customers.
 Here are communication strategies used by the HSDC Holdings Plc and TESCO.
HSDC Holdings Plc
 HSDC Holdings Plc use the TCV advertisement campaign to promote and
communicate with their customers,
 there is not expect costumers type for the banks so TV advertisement is the best
communication strategy for the HSDC Holdings Plc

To be continued…
TESCO plc
 TESCO plc mainly focus on the social media communication strategies because it
is new tried and more effective communication strategy that helps to promote their
products and services and create customers engagement.
 Social media allow them to communicate direct and indirect way. Indirectly they
communicate with the customers thorough their Campaign.
 Company run campaign and aware people about their products and services and directly
thorough the feedback comments.


Advertisement tools and own experience to explain how expectations are form.
 Marketing team of the both HSDC Holdings Plc and TECSO plays most important role for
them to aware people about their products and services and helps to meet their expectation.
Internet advertisement
 Internet advertisement for the both HSDC Holdings Plc and TESCO provide them
a platform where company can create their campaign and new social media
 provide advance technology that helps those trends to see how many people are connected
with them and what are their expectation.
 In my experience both organization can create good relation with their customers using
the Internet tools and target customers accordingly to their needs and demand.
 To form the expectation companies create a attractive ads that show the best possible
picture or videos to view and attract customers.

Customers services offered by the organizations
 Both organizations provide various customers services to their customers. HSDC
Holdings Plc offers various banking services and mainly their products are services they -
provide to their customers.
 Their customers get the bank deposit services, insurance services, financial services ,
investment services. While TESCO plc also provide similar services like financial
services and insurance services to their customers.
 On the Physical stores of the TESCO, emplo0yes help their customers on their shopping,
they also provide quality customers services as well a related to the product inquiry and
product related thing.

Differences in customers needs in both organization
 Both organizations HSDC Holdings Plc and TESCO plc belong to
the different sector that makes difference in the expectation in the
customers demand an their needs.
 HSDC Holdings Plc mostly provide bank security services and
customers come to deposit their money so their funds can be safe
and minting saving also provide them loan to the customers and
this what they want from the HSDC Holdings Plc.
 On the other side, Tesco customer's demand of the grocery
products and other product that can add value in their life. They
pay for the products they buy from the company and they demand
of the best possible quality in affordable price range.


CONCLUSION
 As per the report has been compare two organization HSDC Holdings Plc and TESCO
supermarket are from different Sectors.
 It has been explained product needs services of both organization and explaining how both
develop with the time. Similarly, this report has been described their customer services,
advertisements techniques and customers expectations.
 Another part has been covered the FAQ where report has been explained companies
policy, procedures for improvements and customer services improve.
 It also has been include strategies to meet customers needs and how customers behave.

REFERENCESS
 Parvinen, P., and et.al., 2017, January. Introduction to Customer Analytics and Data-Led
Omnichannel Commerce Minitrack. In Proceedings of the 50th Hawaii International
Conference on System Sciences.
 Cui, L.,and et.al., 2017, July. Superagent: A customer service chatbot for e-commerce
websites. In Proceedings of ACL 2017, System Demonstrations (pp. 97-102).
 DA, L. H., 2018. Customer Service 101: An Introduction for Medical Practice
Employees. The Journal of Medical Practice Management: MPM.34(3). pp.156-160.
 Clinehens, J. L., 2019. CX that sings: An introduction to customer journey mapping.
Jennifer Clinehens.