Customer Service Strategies: Analyzing and Implementing Best Practices
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Homework Assignment
AI Summary
This assignment solution addresses key aspects of customer service strategies, encompassing various facets like identifying stakeholders, understanding silo mentalities, and implementing effective customer segmentation techniques based on geographic, demographic, psychographic, and behavioral factors. It delves into the use of both quantitative and qualitative data, providing examples for each and exploring methods of gathering customer feedback, including surveys and direct communication channels. The assignment also covers complaint resolution processes, outlining essential steps and relevant legislations to consider when developing customer service policies. Furthermore, it presents scenario-based segmentation analyses across diverse business contexts and provides practical applications of customer service strategies, including a sample customer referral letter and the analysis of customer feedback survey results, with actionable recommendations.

Coordinate implementation of customer service strategies and address customer needs
Assessment 1
Question 1:
a) They are the people that will want results from weld testing on work done previously
or future work. They will want to know if we can supply the required methods of
testing and quotes.
b) Accounting – so billing and pay is correct and done in a timely manner.
Technicians – they are the face of the company and need to carry out the job to
procedure.
Operations manager – ensuring the correct personnel and equipment are on the job
and quotation.
Logistics coordinator – travel arrangements are met and booked on time.
Question 2:
A silo is a term for the mentality of the teams who are working on common tasks but they
do not share their ideas and resources with other groups. The collaboration with the team
members. The management had been implied with the successful management if the
implication of the activities. The collaboration between the implication management had
been successful with the development of the smart work development. The collaboration
between the implication management and formation of the alike thinking between the
members.
Question 3:
a) Divides customers into groups based on location. Example – roller shutter
advertisement on a busy street where the noise cancelation could be beneficial from
the roller shutters.
b) Divides customers based on age, gender and income, education, religion, race ect.
Example - Toys and lollies at child height in the shops.
c) Divides customers based on values, opinions and lifestyle. Example – Having
attractive staff, giving their opinion on what clothes to buy in a clothing shop.
d) Behavioral segmentation is one of the marketing strategy where the segmentation of
the market is done on the basis of the behavior of the consumers. In this marketing
segmentation the market is divided in the basis of the knowledge of the consumers
and their approach towards the products. In order to do the segmentation the
experts analyze the pattern of buying and using of the products by different
consumers (Lofters et al. 2018). Apart from that the lifestyle and the financial
conditions of the consumers are also determinant factors of the behavioral segment.
The main function of the behavioral segment is to determine the target consumers
for the specific products. Based on the analysis of the behavioral segment the
advertisement of the new products to draw the attention of the consumers can be
done. The segmentation is done on the basis of the benefits the consumers are
getting from the products. For example , it can be said different hair shampoo
Assessment 1
Question 1:
a) They are the people that will want results from weld testing on work done previously
or future work. They will want to know if we can supply the required methods of
testing and quotes.
b) Accounting – so billing and pay is correct and done in a timely manner.
Technicians – they are the face of the company and need to carry out the job to
procedure.
Operations manager – ensuring the correct personnel and equipment are on the job
and quotation.
Logistics coordinator – travel arrangements are met and booked on time.
Question 2:
A silo is a term for the mentality of the teams who are working on common tasks but they
do not share their ideas and resources with other groups. The collaboration with the team
members. The management had been implied with the successful management if the
implication of the activities. The collaboration between the implication management had
been successful with the development of the smart work development. The collaboration
between the implication management and formation of the alike thinking between the
members.
Question 3:
a) Divides customers into groups based on location. Example – roller shutter
advertisement on a busy street where the noise cancelation could be beneficial from
the roller shutters.
b) Divides customers based on age, gender and income, education, religion, race ect.
Example - Toys and lollies at child height in the shops.
c) Divides customers based on values, opinions and lifestyle. Example – Having
attractive staff, giving their opinion on what clothes to buy in a clothing shop.
d) Behavioral segmentation is one of the marketing strategy where the segmentation of
the market is done on the basis of the behavior of the consumers. In this marketing
segmentation the market is divided in the basis of the knowledge of the consumers
and their approach towards the products. In order to do the segmentation the
experts analyze the pattern of buying and using of the products by different
consumers (Lofters et al. 2018). Apart from that the lifestyle and the financial
conditions of the consumers are also determinant factors of the behavioral segment.
The main function of the behavioral segment is to determine the target consumers
for the specific products. Based on the analysis of the behavioral segment the
advertisement of the new products to draw the attention of the consumers can be
done. The segmentation is done on the basis of the benefits the consumers are
getting from the products. For example , it can be said different hair shampoo
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products can be segmented and targeted towards normal hair, color hair, sensitive
sculp. Apart from that the consumption of the products can be changed due to the
occasion. It has been found out that during festive session consumers get less
sensitive about price. So during the festive session target to sell the premium priced
products can be done.
Question 4:
Quantitative data is data expressing a certain quantity, amount or range.
1. Australian bureau of statistics
2. Financial market
Question 5:
Qualitative data is data is information about qualities, information that can’t be actually be
measured.
1. Questionnaire survey
2. Observe for yourself
Question 6:
1. Email
2. Customer feedback form
3. Face to face
Question 7:
According to Cole, what are the three fundamental steps in resolving a customer complaint?
Three steps to handle consumer complaint:
Listening:
Listening to consumers about their complaint is important. This will help to understand the
problems of the consumers (Istanbulluoglu 2017). Apart from that the feedback provided
by them can be helpful for the organization for the customization and modification of the
products.
Resolving:
Resolving the problems of the consumers based on the complains and problems are
important part of handling the complaint of the consumers (Einwiller and Steilen 2015). In
this case, the feasible solutions are needed to be provided by the organization. In case of
the organization cannot provide any solution , the feedback and the opinion of the
consumers can be taken, so that the further improvisation can be made.
Log:
In some cases, the business experts believes that complains of the consumers can be
beneficial for the business and those complaints should be logged in . this will help the
organization to identify the similar problems in future (Istanbulluoglu 2017). In that case,
the organization can provide a quick solution to the consumers. This will increase the
consumer care service of the organization more flexible.
sculp. Apart from that the consumption of the products can be changed due to the
occasion. It has been found out that during festive session consumers get less
sensitive about price. So during the festive session target to sell the premium priced
products can be done.
Question 4:
Quantitative data is data expressing a certain quantity, amount or range.
1. Australian bureau of statistics
2. Financial market
Question 5:
Qualitative data is data is information about qualities, information that can’t be actually be
measured.
1. Questionnaire survey
2. Observe for yourself
Question 6:
1. Email
2. Customer feedback form
3. Face to face
Question 7:
According to Cole, what are the three fundamental steps in resolving a customer complaint?
Three steps to handle consumer complaint:
Listening:
Listening to consumers about their complaint is important. This will help to understand the
problems of the consumers (Istanbulluoglu 2017). Apart from that the feedback provided
by them can be helpful for the organization for the customization and modification of the
products.
Resolving:
Resolving the problems of the consumers based on the complains and problems are
important part of handling the complaint of the consumers (Einwiller and Steilen 2015). In
this case, the feasible solutions are needed to be provided by the organization. In case of
the organization cannot provide any solution , the feedback and the opinion of the
consumers can be taken, so that the further improvisation can be made.
Log:
In some cases, the business experts believes that complains of the consumers can be
beneficial for the business and those complaints should be logged in . this will help the
organization to identify the similar problems in future (Istanbulluoglu 2017). In that case,
the organization can provide a quick solution to the consumers. This will increase the
consumer care service of the organization more flexible.

Question 8:
Three important legislations that you need to consider as you develop Customer Service
policies & procedures.
Legislation Explanation
Business
structure
Business structure must be up to date. The name of the business should
be renewed and lodge of the annual returns of the company must be
done on time.
Intellectual
property
Intellectual property of the business and the organization is needed to
be protected in proper manner (Carballo Penela and Castromán Diz‐ ‐
2015). The intellectual property includes the name of the organization,
patent and the products of the organization.
Supplier
agreement and
privacy
The agreement of the organization with the supplier is needed to be
maintained in a proper way. Apart from that the organization should
maintain the privacy of the company and the confidentiality of the
information is maintained by the mutual agreement of the different
stakeholders of the organization.
Question 9:
I recently spoke with a client in regards to carrying out profile radiography. He was under
the impression we would do it conventionally and I gave him the option to mobilise digital
equipment to do the job more efficiently.
Assessment 2:
a) Yes, summer is the high and winter is the low
b) Yes
c) 8 seater
d) 6 seater
e) – Increase staff during peak period
- have a display incorporating accessories that are available
- have a discount sale during the low period to entice interest on the lead up to
summer
Assessment 3:
Scenario 2
Geographic segmentation – Within the central business district and surrounding suburbs.
Demographic segmentation – Likely 80% male and 20% female. Ranging from people in their
early 20’s to retirees.
Psychographic segmentation – likely, 40% motorcycle club members. Aspiring to go on road
trips. Good chance the males sporting a beard.
Behavioural segmentation – Motorcycle clubs and organised road trips.
Occasions – Whenever the weather is good to use the product.
Three important legislations that you need to consider as you develop Customer Service
policies & procedures.
Legislation Explanation
Business
structure
Business structure must be up to date. The name of the business should
be renewed and lodge of the annual returns of the company must be
done on time.
Intellectual
property
Intellectual property of the business and the organization is needed to
be protected in proper manner (Carballo Penela and Castromán Diz‐ ‐
2015). The intellectual property includes the name of the organization,
patent and the products of the organization.
Supplier
agreement and
privacy
The agreement of the organization with the supplier is needed to be
maintained in a proper way. Apart from that the organization should
maintain the privacy of the company and the confidentiality of the
information is maintained by the mutual agreement of the different
stakeholders of the organization.
Question 9:
I recently spoke with a client in regards to carrying out profile radiography. He was under
the impression we would do it conventionally and I gave him the option to mobilise digital
equipment to do the job more efficiently.
Assessment 2:
a) Yes, summer is the high and winter is the low
b) Yes
c) 8 seater
d) 6 seater
e) – Increase staff during peak period
- have a display incorporating accessories that are available
- have a discount sale during the low period to entice interest on the lead up to
summer
Assessment 3:
Scenario 2
Geographic segmentation – Within the central business district and surrounding suburbs.
Demographic segmentation – Likely 80% male and 20% female. Ranging from people in their
early 20’s to retirees.
Psychographic segmentation – likely, 40% motorcycle club members. Aspiring to go on road
trips. Good chance the males sporting a beard.
Behavioural segmentation – Motorcycle clubs and organised road trips.
Occasions – Whenever the weather is good to use the product.

Scenario 3
Geographic segmentation – the suburb including surrounding suburbs if there are not any
others.
Demographic segmentation – evenly split between males and females. 15% 20-27 year olds,
45% 28-45 year olds and 40% 45 to retirees.
Psychographic segmentation – People that like to show off to the neighbours and take pride
in their garden.
Behavioural segmentation – People that enjoy the outdoors and stay at home.
Occasions – Spring to Summer would be the best time to be in the garden.
Scenario 4
Geographic segmentation – National/ International.
Demographic segmentation – Male/ Female. Likely, 25% 16 to 20 year olds and 50% 20 to 35
year olds. Potentially studying, working in a studio scenario, capturing memories or social
media enthusiast.
Psychographic segmentation – self-expressive people valuing quality. Could be out going or
for capturing family moments.
Behavioural segmentation – Wanting quality media recordings and editing.
Occasions – Holidays, work and general camera use.
Scenario 5
Geographic segmentation – Within the city located and surrounding suburbs.
Demographic segmentation – Likely 65% male and 35% female, aged 35 to 60. Likely to be
Professionals, people going through a mid-life crisis and be on a reasonably good income.
Psychographic segmentation – Likely to enjoy ‘the finer things in life’, values being
respected and wants value for his money.
Behavioural segmentation – Potentially passionate about prestige vehicles.
Scenario 6
Geographic segmentation – Within 1.5 to 2-hour drive of the fascility.
Demographic segmentation – Even male/ females Likely 18 to 30 year olds
Psychographic segmentation – Likely adventurous people and or people wanting some
excitement in their lives.
Behavioural segmentation – Enjoys adrenaline
Geographic segmentation – the suburb including surrounding suburbs if there are not any
others.
Demographic segmentation – evenly split between males and females. 15% 20-27 year olds,
45% 28-45 year olds and 40% 45 to retirees.
Psychographic segmentation – People that like to show off to the neighbours and take pride
in their garden.
Behavioural segmentation – People that enjoy the outdoors and stay at home.
Occasions – Spring to Summer would be the best time to be in the garden.
Scenario 4
Geographic segmentation – National/ International.
Demographic segmentation – Male/ Female. Likely, 25% 16 to 20 year olds and 50% 20 to 35
year olds. Potentially studying, working in a studio scenario, capturing memories or social
media enthusiast.
Psychographic segmentation – self-expressive people valuing quality. Could be out going or
for capturing family moments.
Behavioural segmentation – Wanting quality media recordings and editing.
Occasions – Holidays, work and general camera use.
Scenario 5
Geographic segmentation – Within the city located and surrounding suburbs.
Demographic segmentation – Likely 65% male and 35% female, aged 35 to 60. Likely to be
Professionals, people going through a mid-life crisis and be on a reasonably good income.
Psychographic segmentation – Likely to enjoy ‘the finer things in life’, values being
respected and wants value for his money.
Behavioural segmentation – Potentially passionate about prestige vehicles.
Scenario 6
Geographic segmentation – Within 1.5 to 2-hour drive of the fascility.
Demographic segmentation – Even male/ females Likely 18 to 30 year olds
Psychographic segmentation – Likely adventurous people and or people wanting some
excitement in their lives.
Behavioural segmentation – Enjoys adrenaline
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Scenario 7
Geographic segmentation – Within the suburb/ surrounding and people visiting the beach.
Demographic segmentation – Even males/ females 12 years old to 18 being the main
customers. Likely a standard family income
Psychographic segmentation – likely, 40% motorcycle club members. Aspiring to go on road
trips. Good chance the males sport a beard.
Behavioural segmentation – Motorcycle clubs and organised road trips.
Scenario 8
Geographic segmentation – National/ International.
Demographic segmentation – Male/ Female. Likely to have a large income.
Psychographic segmentation – Values quality.
Behavioural segmentation – Will be expecting Nationally accredited equipment.
Assessment 4
Question 1:
a) Any company that requires ongoing Non-destructive testing whether it be
maintenance or construction.
b)
To whom it may concern,
We at (such n such) are aware of the current economy and the need make our services as
efficient as possible. We have developed a product called real-time radiography (RTR).
RTR can acquire the results of your weld integrity in half of the time of the conventional
weld test. This will save a significant amount of time on-site and considerable savings on our
service.
We also supply the following methods:
Magnetic particle inspection
Liquid penetrant inspection
Conventional radiography
Real time radiography
Ultrasonic inspection
Thank you for taking the time to read this referral and if you have any further questions
please don’t hesitate to contact myself on emailadress or phone ####, I will gladly assist you
with choosing the correct method for the job and or quotation.
Geographic segmentation – Within the suburb/ surrounding and people visiting the beach.
Demographic segmentation – Even males/ females 12 years old to 18 being the main
customers. Likely a standard family income
Psychographic segmentation – likely, 40% motorcycle club members. Aspiring to go on road
trips. Good chance the males sport a beard.
Behavioural segmentation – Motorcycle clubs and organised road trips.
Scenario 8
Geographic segmentation – National/ International.
Demographic segmentation – Male/ Female. Likely to have a large income.
Psychographic segmentation – Values quality.
Behavioural segmentation – Will be expecting Nationally accredited equipment.
Assessment 4
Question 1:
a) Any company that requires ongoing Non-destructive testing whether it be
maintenance or construction.
b)
To whom it may concern,
We at (such n such) are aware of the current economy and the need make our services as
efficient as possible. We have developed a product called real-time radiography (RTR).
RTR can acquire the results of your weld integrity in half of the time of the conventional
weld test. This will save a significant amount of time on-site and considerable savings on our
service.
We also supply the following methods:
Magnetic particle inspection
Liquid penetrant inspection
Conventional radiography
Real time radiography
Ultrasonic inspection
Thank you for taking the time to read this referral and if you have any further questions
please don’t hesitate to contact myself on emailadress or phone ####, I will gladly assist you
with choosing the correct method for the job and or quotation.

Kind regards,
David Calligaro
Question 2
Google, Linkedin, previous work friends and industry specific seminars.
Question 3:
a) Once communication has been made, I could have a monthly or quarterly email sent
out or with any updates to our services. Could invite the potential customer to any
functions the company hosts.
b) By following the companies on Linkedin and be aware of the up and coming work
through googling the companies acquiring the work and asking directly.
David Calligaro
Question 2
Google, Linkedin, previous work friends and industry specific seminars.
Question 3:
a) Once communication has been made, I could have a monthly or quarterly email sent
out or with any updates to our services. Could invite the potential customer to any
functions the company hosts.
b) By following the companies on Linkedin and be aware of the up and coming work
through googling the companies acquiring the work and asking directly.

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Assessment 5
Step 1
Customer feedback survey
We greatly value your opinion and are grateful you have spent the time to complete this
survey. By filling out this survey, you can help us to better serve you, the customer.
We are interested in your honest opinion. Your survey responses will remain confidential.
Please number your opinion:
1 = Excellent, 2 = Good, 3 = Satisfactory, 4 = Poor, 5 = Very Poor
Responsiveness: How do you rate our responsiveness in dealing with you?
Rate/ Comments/ Improvements
Professionalism: How do you rate our professionalism in dealing with you?
Rate/ Comments/ Improvements
Competitiveness: How do you rate the competitiveness of our products and do they
represent best value for the total cost of lifetime ownership?
Rate/ Comments/ Improvements
Delivery: How do you rate our delivery on time performance and our commitment to meet
your delivery expectations?
Rate/ Comments/ Improvements
Product Quality: How do you rate our products and service and did they meet your needs
and expectations regarding quality and performance?
Rate/ Comments/ Improvements
Step 2 – completed.
Step 1
Customer feedback survey
We greatly value your opinion and are grateful you have spent the time to complete this
survey. By filling out this survey, you can help us to better serve you, the customer.
We are interested in your honest opinion. Your survey responses will remain confidential.
Please number your opinion:
1 = Excellent, 2 = Good, 3 = Satisfactory, 4 = Poor, 5 = Very Poor
Responsiveness: How do you rate our responsiveness in dealing with you?
Rate/ Comments/ Improvements
Professionalism: How do you rate our professionalism in dealing with you?
Rate/ Comments/ Improvements
Competitiveness: How do you rate the competitiveness of our products and do they
represent best value for the total cost of lifetime ownership?
Rate/ Comments/ Improvements
Delivery: How do you rate our delivery on time performance and our commitment to meet
your delivery expectations?
Rate/ Comments/ Improvements
Product Quality: How do you rate our products and service and did they meet your needs
and expectations regarding quality and performance?
Rate/ Comments/ Improvements
Step 2 – completed.

Step 3/ 4 –
Responsiveness: Av rating – 1.2, mostly excellent.
Professionalism: Av 2.3, mostly good.
Competitiveness: Av 2.2, mostly good.
Delivery: Av 1.8, mostly good.
Product Quality: Av 1.4, even mixture of excellent and good.
Factor Responsivenes
s
Professionalis
m
Competitivenes
s
Deliver
y
Product
Quality
Survey 1 1 2 2 2 2
Survey 2 1 2 2 2 1
Survey 3 1 2 2 2 1
Survey 4 1 1 2 2 1
Survey 5 1 3 2 2 2
Survey 6 1 2 2 2 2
Survey 7 1 2 2 1 1
Survey 8 1 3 2 2 1
Survey 9 1 2 2 2 1
Survey
10
1 2 2 2 2
Survey
11
1 2 2 1 1
Survey
12
1 3 3 2 1
Survey
13
1 1 3 1 1
Survey
14
2 3 2 2 2
Survey
15
1 2 2 2 1
Survey
16
2 3 3 2 2
Survey
17
2 2 2 2 1
Survey
18
1 3 3 1 1
Survey
19
2 3 2 2 2
Survey
20
1 3 2 2 2
Avearge 1.2 2.3 2.2 1.8 1.4
Responsiveness: Av rating – 1.2, mostly excellent.
Professionalism: Av 2.3, mostly good.
Competitiveness: Av 2.2, mostly good.
Delivery: Av 1.8, mostly good.
Product Quality: Av 1.4, even mixture of excellent and good.
Factor Responsivenes
s
Professionalis
m
Competitivenes
s
Deliver
y
Product
Quality
Survey 1 1 2 2 2 2
Survey 2 1 2 2 2 1
Survey 3 1 2 2 2 1
Survey 4 1 1 2 2 1
Survey 5 1 3 2 2 2
Survey 6 1 2 2 2 2
Survey 7 1 2 2 1 1
Survey 8 1 3 2 2 1
Survey 9 1 2 2 2 1
Survey
10
1 2 2 2 2
Survey
11
1 2 2 1 1
Survey
12
1 3 3 2 1
Survey
13
1 1 3 1 1
Survey
14
2 3 2 2 2
Survey
15
1 2 2 2 1
Survey
16
2 3 3 2 2
Survey
17
2 2 2 2 1
Survey
18
1 3 3 1 1
Survey
19
2 3 2 2 2
Survey
20
1 3 2 2 2
Avearge 1.2 2.3 2.2 1.8 1.4

Step 5 -
Responsiveness: Our customers opinion is excellent of our responsiveness.
Professionalism: Good feedback on our professionalism, some comments were made about
the appearance of some employees.
Competitiveness: Good feedback on our competitiveness, some comments were made that
Joe Blogs has some cheaper products.
Delivery: Very good feedback on our delivery, we did have one suggestion that we supply a
final report quicker.
Product Quality: Very good feedback, we have had suggestions to give a more detailed
report to understand easier.
According to the survey, the following factors have not been met qualitatively,
Professionalism: The factor of professionalism has an overall rating of 2.3 and most of the
values are satisfactory. There is lot of scope for improving the satisfactory rating (8 in count)
to good. It is important for working on these factors and improve the overall rating.
Competitiveness: The factor of competitiveness has an overall rating of 2.2 and some of the
values are in satisfactory. There are some scope for improving the competitiveness of the
organization for developing the supportive feedback. The competitiveness can be improved
by the inclusion of the work development.
Step 6 –
Responsiveness: Create a casual skill pool of report writers for when work picks up.
Professionalism: Implement a mandatory inform.
Competitiveness: Having a better product, ensure the customer knows that the product is
the best on the market then they will expect to be paying a little bit extra.
Delivery: Create a casual skill pool of report writers for when work picks up
Product Quality: Have the Technical team look over the report template and look into
simplifying it where it is possible.
Step 7 –
Responsiveness: Our customers opinion is excellent of our responsiveness.
Professionalism: Good feedback on our professionalism, some comments were made about
the appearance of some employees.
Competitiveness: Good feedback on our competitiveness, some comments were made that
Joe Blogs has some cheaper products.
Delivery: Very good feedback on our delivery, we did have one suggestion that we supply a
final report quicker.
Product Quality: Very good feedback, we have had suggestions to give a more detailed
report to understand easier.
According to the survey, the following factors have not been met qualitatively,
Professionalism: The factor of professionalism has an overall rating of 2.3 and most of the
values are satisfactory. There is lot of scope for improving the satisfactory rating (8 in count)
to good. It is important for working on these factors and improve the overall rating.
Competitiveness: The factor of competitiveness has an overall rating of 2.2 and some of the
values are in satisfactory. There are some scope for improving the competitiveness of the
organization for developing the supportive feedback. The competitiveness can be improved
by the inclusion of the work development.
Step 6 –
Responsiveness: Create a casual skill pool of report writers for when work picks up.
Professionalism: Implement a mandatory inform.
Competitiveness: Having a better product, ensure the customer knows that the product is
the best on the market then they will expect to be paying a little bit extra.
Delivery: Create a casual skill pool of report writers for when work picks up
Product Quality: Have the Technical team look over the report template and look into
simplifying it where it is possible.
Step 7 –
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Company Improvement Proposal
Proposal Summary
After receiving 6 months of Customer feedback we have developed a strategy to meet our
customers needs and concerns.
Strategy for Improvements
Responsiveness: We are going to create a casual skill pool of report writers for when the
work load is higher than normal.
Professionalism: We have designed a new inform for our onsite team and would like
everyone to submit their clothing size to HR and we will order new informs for everyone.
Competitiveness: Having a better product, ensure the customer knows that the product is
the best on the market. We have developed a flyer you can present the customer with on
arrival explaining the benefits of our products.
Product Quality: We will have the Technical team look over the report template and look
into simplifying it where it is possible to help the customer understand our reports.
Benefit of Improvements
Having a casual report writers will increase our report turn over and ensure minimal errors
that occur when we are put under time pressure.
Looking profession is very important to us and directly reflects the companies image as we
sell the company to have the highest standards.
Having our customer know that that we have the best product on the market will reassure
them they have made the right decision using us and ensure future work with them.
Once we have implemented the new report template, it will be easily understood by all and
making it more customer friendly and still retain the reports integrity.
Resources and Budget requirements
With the extra personnel at peak periods for report writing and uniforms all fall within our
half yearly budget and will not affect any full-time positions.
Evaluation
We will continue our customer feedback surveys for the next 3 months and revaluate any
further needs from a customer base then.
Any feedback from our employees is muchly appreciated also and I can be contacted on
suchnsuch@gmail.com
Kind regards,
David Calligaro
Proposal Summary
After receiving 6 months of Customer feedback we have developed a strategy to meet our
customers needs and concerns.
Strategy for Improvements
Responsiveness: We are going to create a casual skill pool of report writers for when the
work load is higher than normal.
Professionalism: We have designed a new inform for our onsite team and would like
everyone to submit their clothing size to HR and we will order new informs for everyone.
Competitiveness: Having a better product, ensure the customer knows that the product is
the best on the market. We have developed a flyer you can present the customer with on
arrival explaining the benefits of our products.
Product Quality: We will have the Technical team look over the report template and look
into simplifying it where it is possible to help the customer understand our reports.
Benefit of Improvements
Having a casual report writers will increase our report turn over and ensure minimal errors
that occur when we are put under time pressure.
Looking profession is very important to us and directly reflects the companies image as we
sell the company to have the highest standards.
Having our customer know that that we have the best product on the market will reassure
them they have made the right decision using us and ensure future work with them.
Once we have implemented the new report template, it will be easily understood by all and
making it more customer friendly and still retain the reports integrity.
Resources and Budget requirements
With the extra personnel at peak periods for report writing and uniforms all fall within our
half yearly budget and will not affect any full-time positions.
Evaluation
We will continue our customer feedback surveys for the next 3 months and revaluate any
further needs from a customer base then.
Any feedback from our employees is muchly appreciated also and I can be contacted on
suchnsuch@gmail.com
Kind regards,
David Calligaro

Step 8-
The strategies supporting the development of the effective and smart work development for
development of the works. The most effective strategies for the listing of the work and
formation of the integration works. The favourable strategies for the promotion of the new
customer service strategies are,
Sample provision: The development of the sample strategy i.e. providing the implication of
the sample analysis for the strategy developed. The customers would be given some options
for using and giving the feedback to the developers.
Contest: A contest is always welcomed and it would also allow the management of the
factors for the listing of the supportive information management. The specific contest would
be helpful in developing listing development.
Influencer Marketing: The marketing of the strategy would be successfully implied for
developing the listing formation. The customers would get the benefit of supportive
management.
Digital Promotions: the influence of the digital promotion strategies like telecommunication
processes, social media promotions, and telemarketing. These strategies would be helpful
for forming the implication of the work development.
The strategies supporting the development of the effective and smart work development for
development of the works. The most effective strategies for the listing of the work and
formation of the integration works. The favourable strategies for the promotion of the new
customer service strategies are,
Sample provision: The development of the sample strategy i.e. providing the implication of
the sample analysis for the strategy developed. The customers would be given some options
for using and giving the feedback to the developers.
Contest: A contest is always welcomed and it would also allow the management of the
factors for the listing of the supportive information management. The specific contest would
be helpful in developing listing development.
Influencer Marketing: The marketing of the strategy would be successfully implied for
developing the listing formation. The customers would get the benefit of supportive
management.
Digital Promotions: the influence of the digital promotion strategies like telecommunication
processes, social media promotions, and telemarketing. These strategies would be helpful
for forming the implication of the work development.

References
Carballo Penela, A. and Castromán Diz, J.L., 2015. Environmental policies for sustainable‐ ‐
development: an analysis of the drivers of proactive environmental strategies in the service
sector. Business Strategy and the Environment, 24(8), pp.802-818.
Einwiller, S.A. and Steilen, S., 2015. Handling complaints on social network sites–An analysis
of complaints and complaint responses on Facebook and Twitter pages of large US
companies. Public Relations Review, 41(2), pp.195-204.
Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management.
Project Management Institute.
Harrison, F. and Lock, D., 2017. Advanced project management: a structured approach.
Routledge.
Hartley, S., 2009. Project Management: principles, processes and practice. Pearson
Education Australia.
Heagney, J., 2016. Fundamentals of project management. Amacom.
Istanbulluoglu, D., 2017. Complaint handling on social media: The impact of multiple
response times on consumer satisfaction. Computers in Human Behavior, 74, pp.72-82.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Lofters, A.K., Vahabi, M., Pyshnov, T., Kupets, R. and Guilcher, S.J.T., 2018. Segmenting
women eligible for cervical cancer screening using demographic, behavioural and attitudinal
characteristics. Preventive Medicine, 114, pp.134-139.
Marchewka, J.T., 2014. Information technology project management. John Wiley & Sons.
Carballo Penela, A. and Castromán Diz, J.L., 2015. Environmental policies for sustainable‐ ‐
development: an analysis of the drivers of proactive environmental strategies in the service
sector. Business Strategy and the Environment, 24(8), pp.802-818.
Einwiller, S.A. and Steilen, S., 2015. Handling complaints on social network sites–An analysis
of complaints and complaint responses on Facebook and Twitter pages of large US
companies. Public Relations Review, 41(2), pp.195-204.
Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management.
Project Management Institute.
Harrison, F. and Lock, D., 2017. Advanced project management: a structured approach.
Routledge.
Hartley, S., 2009. Project Management: principles, processes and practice. Pearson
Education Australia.
Heagney, J., 2016. Fundamentals of project management. Amacom.
Istanbulluoglu, D., 2017. Complaint handling on social media: The impact of multiple
response times on consumer satisfaction. Computers in Human Behavior, 74, pp.72-82.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Lofters, A.K., Vahabi, M., Pyshnov, T., Kupets, R. and Guilcher, S.J.T., 2018. Segmenting
women eligible for cervical cancer screening using demographic, behavioural and attitudinal
characteristics. Preventive Medicine, 114, pp.134-139.
Marchewka, J.T., 2014. Information technology project management. John Wiley & Sons.
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