Research Design Proposal: Customer Service and Sales at ALDI - Report

This research design proposal examines the critical role of customer service in enhancing business sales, using ALDI as a case study. The report begins with an introduction to customer service, its importance, and the context of ALDI's operations. It then outlines the research objectives, questions, and the methodologies employed, including research philosophy (positivism), approach (deductive), and methods (qualitative). The study focuses on primary and secondary data collection, data sampling techniques (probability sampling with 30 respondents), and data analysis methods, primarily using questionnaires to evaluate findings. The proposal also addresses ethical considerations, referencing, and the research timeline. The aim is to analyze the significance of customer service in increasing business sales, identifying factors for customer retention and examining the impact on ALDI's sales performance and brand value. The project aims to convert negative customer attitudes into positive ones by providing better service.

Research
Methodologies

Research Design
Proposal
Part -1

Table of Contents
SUBMISSION 1: RESEARCH DESIGN PROPOSAL..................................................................1
Chapter 1: Introduction...............................................................................................................1
Chapter 2: Research Methodologies...........................................................................................2
Chapter 3: Data analysis..............................................................................................................6
Chapter 4: Ethics, Values, Referencing and Presentation...........................................................6
Time plan for research................................................................................................................7
...............................................................................................................................................7
REFERENCES................................................................................................................................8
.........................................................................................................................................................8

SUBMISSION 1: RESEARCH DESIGN PROPOSAL
TITLE: “To analyse the importance of customer service in increasing business sales”. A case
study on ALDI.
Chapter 1: Introduction
Customer service involve with set of effective policies that are regulate how company
form communication with their customers, style of address them and manage their complaints
regarding specific commodity. It can be determined that business success and service delivered
to customers are interrelated with each other. Thus, it is required for an organisation is to more
focus on their way of delivering services within market place. With the increase in competition,
company is more focus on hiring right employees at workplace who are capable for offering
effective facilities to their customers and also manage arising issues. Customer service is
essential because it will help in enhancing customer loyalty and brand value (Kim and Ko,
2012.). It help people in purchasing services from well reputed organisation and also satisfying
their needs and wants in proper manner. The report is based on ALDI which is large retailer
company and they are mainly deal in variety of products and services among their customers.
ALDI is common brand of two German family operated discount supermarket chains along with
over 10,000 stores in 20 countries. It is estimated as combined turnover which is more than 50
euro billion. The main purpose of the research is to analyse the concept of services which are
associated with customers and factors that can help firm in retaining customers. It will assist in
gaining positive results or outcomes for business success. The investigation is mainly
concentrate on value of client service and its major role performed in the business.
Along with this, it provide different advantages to the firm in order to enhance sales
performance and brand value. Customer service is essential which help in managing and
handling issues for customers and make sure they will satisfied. In terms of practical and
academic perspective, investigation on customer service is very interesting because it provide
major key to make success in the business. In addition to this, project demonstrate the ways to
convert negative attitude of customers into positive attitude by treat them equally and provide
best services. The main aspect which has been researched is that they required to maintain
customer satisfaction in order to offer them required products and services in proper way.
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Aim: “To analyse the importance of customer service in increasing business sales”. A case study
on ALDI.
Research Objectives:
 To analyse the concept of customer service.
 To identify various factors which assist in retaining satisfied customers.
 To examine the significance of customer service in enhancing sales of ALDI.
Research Questions:
 What is the concept of customer service ?
 What are the various factors which assist in retaining satisfied customers ?
 What is the significance of customer service in enhancing sales of ALDI ?
Chapter 2: Research Methodologies
Research methodology is specific procedure and method that can be used for selecting,
processing, analysing and identifying whole facts and figures regarding topic. In this part, they
permit readers to analyse whole study reliability and validity. Research can be carry out for
explaining, describing and examining the work process in better manner. It is refers to the study
method in which they can easily gain correct skill and knowledge.
Research Philosophy:
Research philosophy is the belief that can be used for collecting and gathering authentic
data and information for completing particular report (Lee and Lam, 2012). This section indicate
various types of pattern and belief which are being followed by investigator and it is required for
researcher is to select accurate philosophy for the firm in order to reach with desired results.
There are various types of research philosophy such as positivism and interpretivism. In this,
positivism believe that reality is stable and it is determined and described from objective point
view without intervention with phenomenon being studied. In this, researcher need to develop
use of maths and science models which can used in acquiring accurate data and information. On
the other hand, interpretivism intend that subjective interpretation and intervention is reality that
can be understand. In this, positivism philosophy is used by researcher for collecting and
gathering accurate data while completing this project.
Research approach:
Research approach is vital part of any scientific study regarding specific area. This
includes procedure and plan while conducting research which span a steps from broad estimation
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to detail method of data collection, analysis and interpretation. In this, research approach can be
categorised into two main aspects which includes Inductive and Deductive which are described
as under:
Deductive research – It is an approach of investigation which start with proposition of
hypothesis and end result of research is rejected or confirmed (Mason and Brown, 2013). It is
mainly consist with experiment existent concept that are specifically begin with hypotheses.
Investigator are also chained to alteration in their study directions effectively. Thus, depth
investigation is not possible in order to attain in this approach. In deductive approach, there are
certain major aim which has been completed so it is extremely structure as compared to
inductive investigation.
Inductive research – It is an approach to investigation which begin with observation and
end result of research. It can be concerned with developing and building new concept. It does not
have any place for hypotheses. This kind of investigation approaches are related with qualitative
along with report developers required to precede special primed of norms and regulations. In
this, inductive research is best suitable for small concern project that render more accurate facts
and figures regarding specific topic. In this approach, depth analysis are related to specific topic
which having small sample.
In this research project, deductive method is used for collecting and gathering effective
data in order to complete whole report.
Research Methods:
In this part, researcher need to access authentic facts and figures of investigation project
so that they can easily execute different methods and techniques in order to gain advantages
regarding research process. There are two ways through in which research can be conducted in
appropriate manner (Powell and Eddleston, 2013). It includes qualitative and quantitative
research. In qualitative research, information can be gather and collect by developing use of
qualitative method and it is mainly concentrate on managing quality. In addition to this,
quantitative method of research assist in gathering and collecting relevant data in order to
develop specific topic. This report is based on qualitative research which can be used for
gathering and assembling necessary facts while making project. It can be define as tool which
can be used to conduct research on specific topic. This includes different techniques and methods
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such as qualitative, quantitative and mixed in which project developer can choose according the
purpose of investigation. There are two types of research methods such as:
Qualitative research – It is that method which help in develop evaluating and
understanding on human and science. Qualitative research is one that provide insights and also
understanding the problem settings. It is an unorganized, exploratory research tool along with
quantitative investigation (Rodriguez, Peterson and Krishnan, 2012). This method is used for
gaining an depth understanding of human behaviour, attitude, intentions and motivations on the
basis of interpretation which help in identify people way of thinking. It is the form of research
where investigator provide more weight to the views of participants or respondents.
Quantitative research – It is the form of research which relies on specific methods of
natural science that produces numerical data and difficult information. This method of main aim
is to establishing cause and it is effect relationship between two variables by using mathematical,
statistical and computational tools. It is also known as empirical research which can effectively
measured and evaluated.
Types of data:
Primary data – It is systematic and accurate study which has been collected with the help
of different sources and method while conducting research on specific topic. Various sources
includes questionnaire, online and offline examination, face to face interviews and so more in
which investigator need to conduct study by itself. In this, primary research generally consumes
time and cost as compared with the secondary investigation method.
Secondary data – It is that kind of enquiry which acquire required data in order to
complied, gathered and collected by other writers and authors. Secondary data is mainly used by
government bodies, business organisation and trade association which are obtained from
published data (Storey, 2016). With the comparison of primary method, this data provide quick
and fast information and also consume less cost and time as well. Along with this, in term of
reliability, sometime secondary method fails in gaining desired facts and figures in adequate
way. This form of investigation render different sources that includes articles, magazines, books,
newspapers and internet and so more.
The existing investigation is create in qualitative manner. In this, both primary and
secondary data will be used in order conduct report.
Data sampling:
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This is a method and tool through which statistical investigating has been conducted by
researcher. Through this, information can be gathered by them from sample population in order
to gain information about requirement of people. Sampling is the procedure that can help data
scientists, predictive models and data analysis for drawing accurate results. For this, small and
manageable amount of data can be utilised for construct and run analytical models in easy
manner. Data sampling refers as that technique and method which help in collecting and
analysing data as per the predetermined process and method. Usually, researcher are conduct
survey on sample population and it is used for collecting authentic data from huge population. In
data sampling, cost is low while collecting data and it is faster when examining whole
population. Along with this, sampling represents whole population and it can be draw randomly.
There are some steps which involved sampling data (Terho and et. al., 2012). Through this, one
has to select population for gathering data in specify large group of people, describe methods,
random and non random method.
There are two types of data sampling which are described as under:
Probability – It is sampling method where random selection of people are done by
researchers. For this, some process is used for assure about all units in population that are get
equal chance for getting selected. Simple, stratified, cluster, multi stage are different random
sampling method which can be selected by people as per time and funds required. In this, an
individual gather and collect necessary data at reasonable price according to the pattern followed.
Therefore, it is increasing probability which are provide accurate results or outcomes.
Non probability – In this, investigator choose sample on the basis of subjective
judgement. Most of the people are provide any chance for getting part of this study. This assist
researchers in implementing exploratory study which is consider as pilot survey where they are
taken small size for conducting survey. This method is helpful and it is depend upon
investigators interest and expertise. There are various methods and techniques through which
large number of people can easily select on the basis of specific criteria such as convenience,
consecutive, quota, judgemental and snowball.
While conducting research on specific topic, probability sampling method is used on the
basis of random selection and also provide detail information regarding company goods and
services. In this procedure, there are 30 respondents are taken who are present and desired
customers of an organisation.
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Chapter 3: Data analysis
It is that activity where inspection, transforming and modelling of data is done by
investigator. In this report, questionnaire method can be used for examining and analysing data
in order to evaluate findings that can be done with the help of interpreting accumulating data. It
is required for company is to break all activities into small parts for measuring an individual
benefits which has to be evaluate by investigator. Along with this, it will assist them in discover
helpful data and information through which accurate conclusion and decision making is
conducted (Terho and et. al., 2012). Through this, there are various methods and techniques that
can be used by a single person for estimating and developing authentic interpretation on
particular topic of research. There are different tools which can be utilised by researchers such as
table, chart, graph and correlation in order to analyse data and solve analytical issues. Thus, such
methods and techniques assist them in developing correct results or outcomes.
Chapter 4: Ethics, Values, Referencing and Presentation
This is required for realise ethical consideration play an important role where researcher
undertake common ethics while conducting investigation in better manner. It is clearly
understand that all the outcomes as they add values to the research paper. In this, there are
various types of ethical consideration that includes confidentiality of information, time
management and complying with protocols. It can be analysed that all major practices are
directly connected with desired outcomes in order to acquire benefits in the research. The
research provides clear understanding and evaluation regarding specific topic.
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Time plan for research
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