Customer Service Strategy Project - Adelaide City Council Analysis

This project analyzes customer service strategies, focusing on understanding customer profiles, needs, and expectations to enhance service quality. The project encompasses various tasks, including identifying and segmenting customers (both internal and external), evaluating current customer service strategies, conducting research to address identified gaps, and proposing revised strategies. The analysis includes creating customer profiles, assessing buying patterns, and determining special skill sets required. The student explores internal customer roles and their impact on external customer service. The project reviews a current customer service strategy template, identifies objectives, customer needs, and workplace policies. A research component investigates strategic gaps, using surveys to gather data and evaluate the efficacy of proposed improvements. Finally, the project proposes a new customer service vision and strategic initiatives to enhance customer satisfaction and business performance. The project also analyzes the Adelaide City Council's customer service strategy and provides recommendations for improvement.