AB221 Customer Service: SWOT Analysis & SMART Goals for Health Club

This assignment provides a SWOT analysis and SMART goals for Porcupine Health Club (PHC) in the context of a competitive business environment. The SWOT analysis identifies strengths (personnel, updated facilities, website, location), weaknesses (poor financial management, underestimation of competition, focus on individual training, lack of adaptation), opportunities (increasing demand for fitness, value-added services, growing health concerns), and threats (nearby competitor, popular blog, demanding consumers). SMART goals are defined for PHC, emphasizing specific, measurable, attainable, realistic, and time-bound objectives related to spreading health awareness, building brand image, and competing effectively. The assignment aims to align company statements with goals to enhance performance and achieve desired outcomes within a one-year timeframe. Desklib offers a range of solved assignments and study tools to support students in their academic endeavors.

Unit 3 [AB221: Customer Service]
Assignment Template
Us this template file.
Customer Service Planning—Aligning Company Statements with Goals
Fill in the opportunities and weaknesses sections of the SWOT below based on your viewing of the
scenario at the Porcupine Health Club and limited information provided below.
Strengths:
 Personnel that are athletes in their
own right.
 Updated facilities and equipment
 A visually appealing website.
 Great location
Weaknesses:
 Poor financial management
 Underestimation of competition
 Much focus on individual training rather
focusing on providing training to all
members.
 Does not change with time.
Opportunities:
 Increasing demand for fitness clubs
due to increasing awareness
amongst the people regarding
benefits of being health conscious.
 Increasing demand for value-added
services like yoga, healthy and
nutritionist diet, personal training, etc.
 Growing health concerns.
Threats:
 A nearby competitor has recently
opened their doors
 The competitor’s company blog is very
popular
 The consumer has become more
sophisticated and more demanding
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Unit 3 [AB221: Customer Service]
SMART Goals (see the Reading area) for PHC:
Enter the SMART goals here
Porcupine health club functions in a very competitive business environment and with regards to this,
SWOT analysis has executed for the organization to determine weaknesses and opportunities in
relevance with developing new strategies. Following are organizational SMART goals:
 Specific goals: Porcupine Health Club has made their goals; vision and mission clear as per
their functionalities that their primary motive is to spread awareness amongst the target
audience for being health conscious and fitness freaks. PHC renders number of health related
services and in order to make those services effective and efficient, club has set timelines in
order to build confidence amongst their target audience with the effectiveness of the services.
 Measurable: As PHC has already set timelines for their services, thus, it will be easy for the
organization to measure success and failure.
 Attainable: In order to attain these goals and objectives, PHC has adopted certain effective
strategies in relevance with spreading awareness amongst the target audience as well as to
build appropriate brand image in the target market. This has helped the organization to attain
their desired goals and in relevance to this, organization has also shifted towards trending
methods in advertisement and promotional context with the objective of competing in the
business environment in an effective and appropriate manner.
 Realistic: PHC has made their goals as per their functionalities and on the basis of business
trends, consumer preferences, tastes and demands. Thus, organization would easily be able
to accomplish its goals and objectives.
 Time: The goals set up by the organization are set for one year and as per the strategies
adopted by the organization, it seems easy for the organization to attain those objectives
along with enhancing its performance.
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Unit 3 [AB221: Customer Service]
Submit your completed template to the Unit 3 Assignment Dropbox.
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