Analysis of Customer Shopping Habits and Tech Impact

This report examines the evolving shopping habits of customers, focusing on the impact of technological innovation and multichannel shopping on high street shopping and malls. It utilizes both primary and secondary data, including surveys and analysis of financial data from Sainsbury's retail stores between 2014 and 2018, to assess sales growth and profit fluctuations. The report aims to understand how technology and multichannel strategies influence sales and customer bases. The methodology includes online surveys of managers and the collection of data from journals and articles to analyze shopping trends. The report employs both probabilistic and non-probabilistic sampling techniques, including purposive sampling of 20 managers for qualitative research, to provide a comprehensive analysis of the issue.

Setting Objectives
Research of Customers
Evaluating Competiton
Setting Budget
Considering Communication Channels
Developing Right Message
Project the right image
Legal Formalities
Monitor and Measuring
Evaluation of Campaign and Strategy
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1,000.00
2,000.00
3,000.00
4,000.00
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6,000.00
7,000.00
8,000.00
9,000.00
1,500.00
6,500.00
3,000.00
4,500.00
7,000.00
4,600.00
2,000.00
8,500.00
1,500.00 2,000.00
Budget in £
BUSINESS DECISION MAKING
INTRODUCTION
In the present era each and every company can gain advantage and success with the perspective of
competitive advantage by taking appropriate decisions and must lay special emphasis on conducting
research by using financial tools. The present report is giving brief understanding on shopping habit of
customers preference is changing and primary and secondary data has been collected for taking decision of
retail stores and online preference with its methodology.
Secondary Data: All the data which has been already analysed, published, gathered and
evaluated by any researcher is known as secondary data. It consists of journals, books and even
scholarly papers and these sources gives information about the issues and its solution are
recommended in the best possible way. And in the present scenario of this case all the data,
trend related to multichannel shopping will be collected from journals and articles. Usually the
recent published and scholarly articles will be presenting the level of customers will be
referring multichannel shopping. The information related to trend of customer shopping from
retail outlet or sector will be surfed from internet as internet is full of information about the
trend of shopping and behaviour of customer.
1.2 Survey methodology and sampling frame
Survey methodology: This is the major implication where each and every researcher
performs the survey in more effectively manner. Survey should be conducted within specific
period and its emphasis is on choosing and applying that methods. For a deep insight, the
impact of technological innovations on the performance of sale and retail store's customer base
and responses of malls will be collected from the organisation's manager via online survey
methodology. Reason behind selecting online methodology is highly effective and time saving.
Aim: To assess the consequences on basis of
technological innovation and multichannel
shopping on high street shopping and malls in
the context of sales and customer base.
For giving a deep insight on the present
issue there is requirement of gathering both
primary and secondary data by researcher in the
respective manner:
Primary Data: On the basis of research,
information should be collected via survey,
observation, focus group etc. Usually it is collected
for accomplishing the specific aim and objective of
research. It provides some suitable and specific
information according to the issue which has to be
investigated and it is very highly effectual. To collect
information about shopping habits along with the
changes and shopping preferences by customer and
3.2 Drawing a graph with trend line which will be representing sales and profit growth
For giving a deep analysis of sales growth and cost which has been occurred in the operations of the organisation, trend line and bar graph will be
giving an appropriate view of the analysis. The fluctuations of Sainsburys sales and cost will be considered below. All the collection of data will be purely
based on secondary sources. There has been brief analysis of annual report of Sainsburys retail stores on the level of sales, cost and there volume of profit
is identified. The time period of this information is from 2014 to 2018.
Year sales (in '000) costs (in '000) profit (in '000)
2014 23303 22026 1277
2015 23949 22562 1387
2016 23775 22567 1208
2017 23506 22050 1456
2018 26224 24590 1634
2014 2015 2016 2017 2018
21500
22000
22500
23000
23500
24000
24500
25000
25500
26000
26500
Yes No
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4
6
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16
14
6
70.00% 30.00%
Figure
Percentage