BSBRSK501 Assessment Task 3: Customer Survey Results Memo

This document is a customer survey results memo prepared for BSBRSK501, focusing on the performance of Nature Care Products. The memo, addressed to the Operations Manager from the Marketing Manager, summarizes findings from a customer survey conducted via Survey Monkey. The survey, sent to a random sample of 75 customers with 49 responses, assessed overall satisfaction, ease of doing business, and ease of relating to staff, as well as likelihood of repeat purchases and recommendations. Key findings indicate that customer satisfaction (53%), and ease of relating to staff (85%) are above industry averages. The memo provides detailed breakdowns of customer responses, comparing them with industry benchmarks to inform ongoing operations and marketing strategies, including the effectiveness of training provided to new retail store managers. The results highlight areas of strength and potential improvement for the business.

This document is Customer Survey Results Memo.
It is part of the supporting assessment resources for Assessment Task 3 of BSBRSK501.
Australian Smart College
7 Greenfield Parade, Bankstown NSW 2200
ABN 45 607 618 244
RTO ID: 45302 CRICOS Code: 03661E
Phone: [phone]
Website: www.ascollege.nsw.edu.au
Email: [e-mail]
Australian Smart College Pty. Ltd.
BSBRSK501- Manage risk
Student’s Resources
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Australian Smart College Pty. Ltd.
RTO ID: 45302 CRICOS Code: 03661E

This document is Customer Survey Results Memo.
It is part of the supporting assessment resources for Assessment Task 3 of BSBRSK501.
Customer Survey Results Memo
To: Operations Manager
From: Marketing Manager
As discussed at our last staff meeting, we have recently conducted a customer survey to
inform ongoing operations and marketing.
As also discussed, I am sending you the results which will also inform the effectiveness of the
training provided to the new Managers of the retail store.
Please note that survey was sent to a random sample of customers to be completed through
survey monkey. The survey was sent to 75 customers and 49 customers completed the
survey.
As this was the first customer survey, customers were asked to respond to a small number of
general questions only.
Customer survey findings are as follows:
Overall satisfaction with Nature Care Products
 26 totally satisfied
 18 somewhat satisfied
 4 dissatisfied
 1 totally dissatisfied
Industry benchmarks show that the average number of customers who indicate that they are
totally satisfied is 42%.
Based on an analysis of the figures above, our score is 53% for total satisfaction which is
above the industry average.
Ease of doing business with Nature Care Products
 20 totally satisfied
 19 somewhat satisfied
 8 dissatisfied
 2 totally dissatisfied
Industry benchmarks show that the average number of customers who indicate that they are
totally satisfied with ease of business is 47%.
Based on an analysis of the figures above, our score is 40% for total satisfaction, which is
under the industry average.
2 | P a g e
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Australian Smart College Pty. Ltd.
RTO ID: 45302 CRICOS Code: 03661E

This document is Customer Survey Results Memo.
It is part of the supporting assessment resources for Assessment Task 3 of BSBRSK501.
Ease of relating to Store Manager and staff
 42 totally satisfied
 6 somewhat satisfied
 1 dissatisfied
 0 totally dissatisfied
Industry benchmarks show that the average number of customers who indicate ease of
relating to store manager and staff is 72%.
Based on an analysis of the figures above, our score is 85% for total satisfaction, which is
above the industry average.
Customers who said they would purchase products from Nature Care Products again are:
 42 totally satisfied
 6 somewhat satisfied
 1 dissatisfied
 0 totally dissatisfied
Industry benchmarks show that the average number of customers who indicate that would
purchase products again is 72%.
Based on an analysis of the figures above, our score is 85% for total satisfaction, which is
above the industry average.
Customers who said they would recommend Nature Care Products to others
 38 totally satisfied
 8 somewhat satisfied
 3 dissatisfied
 0 totally dissatisfied
Industry benchmarks show that the average number of customers who indicate that they
would recommend the company to others is 63%.
Based on an analysis of the figures above, our score is 77% for total satisfaction which is
above the industry average.
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Australian Smart College Pty. Ltd.
RTO ID: 45302 CRICOS Code: 03661E