Analyzing Customer Barriers to Travel: A Travel Agency Report

This report delves into the reasons behind customer reluctance to travel, particularly focusing on barriers such as physical restrictions due to the COVID-19 pandemic, emotional concerns about new variants, cultural differences, language barriers, and organizational challenges. It outlines various strategies for travel agencies to encourage travel, including website development, relationship building, discount offers, promotional campaigns, and leveraging social media. Furthermore, the report emphasizes the importance of cultural awareness in breaking down barriers and fostering positive relationships with potential travelers. It also offers actionable recommendations for travel agencies to address customer concerns, improve marketing efforts, and ultimately increase bookings. The report draws upon research from various sources to provide a comprehensive understanding of the challenges and opportunities in the travel industry.

Reasons for which customer don’t want to travel
There are various reasons that the people don’t
want to travel to other countries which includes the
following:
 Physical barrier: Due to the Covid 19
pandemic people are not think of going out
because of the restriction impose by the
government and lack of social distancing as
well. Now a days people have become health
conscious so they restrain them self to their
nation instead of going out for travelling.
 Emotional barrier: This barrier restrain
people to their country because they have fear
of being in a contact of the new variant of the
Covid pandemic. Therefore, people get
emotional by thinking the situation prevailing
in country and visualize the circumstances that
may be happen on reaching there.
 Cultural barrier: As the pandemic prevailing
in the country so the people are unaware about
the policies of the other countries related to the
Covid pandemic so they have fear to be
quarantine process. Therefore, they are not
interested in travelling to other countries and
also the country have different vales and belief
which may affect their visiting.
 Language barrier: The people who are not
aware about the language of a country where
they want to travel may get hurdle in
understanding the language of the country.
This may create misunderstanding or not able
to communicate them about their culture.
 Organizational structure barrier: This is
another barrier which may impact the visiting
of the people to another country because they
are unknown to the about the rules and
regulations and the rigid structure of the
government. The people think that they might
stuck due to abroad due to the strict rules or
hardly comeback to their country.
Strategies to persuade customers to travel
A travel agency can encourage customers to
travel by adopting the various strategies which are
describes as below:
 Create an engaging website: A travel
agency can make its website to reach to the
potential customers and encourage them to
get the tour package of the company. The
company strives to make good relationship to
the customers to make them loyal by
providing better services. By seeing the
packages dates, plans and more they can
change their mind.
 Provide information: An organization can
provide information about the laws and
regulation of the country so that they are
emphasize to travel to an another countries.
When the people know about the countries
situation so they might be perused go for
visiting. Thus, this can assist the company to
get more customers which enable to earn
more profits.
 Promotions: The Company can make
promotions to make the people, aware about
the offering so that they can be attracted
towards the travel agency. It should also share
the videos and rating made by the other
people in favor of the company.
 Discounts offers: An origination can attract
the customers by offering discount packages
of tours, provide gift cards to them which
encourage them to attract to the travel agency
and avail their offers.
 Social media presence: The company can
make the promotion of their services through
the social media platform such as Facebook,
Instagram, Snapchat etc. as the people more
active on social media.

Cultural awareness
It is an understanding or knowing about the differences between themselves and the people of the other
countries because they different background, belief, attitudes, values and so on. The people need to be aware
with the culture of the other countries because they impact the visitors and help them to prevent their values. It
help in breaking the cultural barriers and assist in building the relationship with the other countries. It improves
learning and health, increased tolerance and opportunities to come together with others. When the person interact
with the culture of the other nation so it provide worldwide vies and gaining knowledge and expose various
alternatives of learning. It provides a gateway for the development of the nation.

References
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pp.52-59.
Moline and et.al., 2007. Relationship quality with a travel agency: The influence of the
postpurchase perceived value of a tourism package. Tourism and Hospitality
Research, 7(3-4), pp.194-211.