Entrepreneurship & Leadership: Customise Your Dress Business Plan

This report presents a comprehensive business plan for 'Customise Your Dress,' a UK-based startup specializing in customized clothing. The plan details the business's concept, offering trendy, custom-designed clothes to customers. It includes a market analysis using STP, highlighting geographic and demographic segmentation, targeting women in the Wembley area, and functional positioning by offering solutions to customer needs for customizable fabrics and designs. The report also covers competitor analysis using Porter's Five Forces, assessing competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entrants. Furthermore, the operational plan outlines the strategic context, mission, and vision of the business, focusing on personalized and exclusive production services to ensure customer satisfaction. The report also includes risk and contingency plans, sales and marketing strategies, financing and funding plans, and the management team's justification for leading the venture.

Entrepreneurship and
Leadership of Business
Ventures

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Business details............................................................................................................................1
Location ......................................................................................................................................2
Industry/ Market analysis.............................................................................................................2
Product/ Service description .......................................................................................................3
USP and competitor analysis ......................................................................................................3
Operation Plan ............................................................................................................................3
Risk and contingency Plans ........................................................................................................3
Sales and marketing strategy.......................................................................................................3
Financing and funding plan ........................................................................................................4
Management team and justification for ability to lead and manage this venture .......................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Entrepreneurship can be described as ability as well as readiness of a person to develop,
run and organise business in uncertain environment for purpose of earning profit. Business plan
refers to written document which described different details about business, its objectives and
ways in which business can attain goals of business (Bagheri, Newman and Eva, 2020). It
provides roadmap to firm for completion of different operation of company including marketing,
financial as well as operational plans. This project report includes description of business idea
that is Customise Your Dress. This is a start up business based in UK that provide trendy and
designer clothes to customer as per requirement of customer. This project report consists
explanation of opportunity, demonstration of research and evidence of market. It also analyses
industry, identify products and service in operating plan. It also consists identification of risk
and strategies to mitigate it. Moreover, it calculates cost and also justify viability of idea by
linking it with marketing activities.
MAIN BODY
Business details
Customise Your Dress is a business which can be run by sole trader that provide trendy
and party wear clothes to its customers for casual purpose, going out, bachelorette parties, night
parties and for other events. This business offer customer with different dress option in which
customer can design their dress by their own. Customer can select design options as well as
fabrics, they want for their dress. This business offers high quality for their products and also
provide timely delivery of their dress (Bendell, Sullivan and Marvel, 2019). It offers number of
designs in order to provide them choices. In order to provide additional service, business is also
offering free delivery options to customers for 0 to 10 miles from their stores.
For purpose of promotion, company has also made their account on different social media
platform like Facebook, Instagram from where they upload pictures of dresses and customer can
also order from there. Customer Your Dress Business has its own websites as customer can also
order dresses from there. For payment, this business provide different payment methods to
customers like Paytm, Google pay, credit cards, debit card, cash on delivery and others.

Location
Customise Your Dress is a business is a UK based business which has their stores in
Wembley. Wembley is existed in north west London in Suburban Town in England. It is
providing its service in physical store in Wembley which has good interior that attract customers.
It not only provides its products in physical store but also from its website. This business has its
own websites from where customer can order their favourite dress (Galvão, Marques and
Ferreira, 2020). This business also has its own social media account as customer can also check
their products and new coming from there.
Industry/ Market analysis
STP analysis:
It is one of analysis which is used by firm for purpose of analysation of product offering
of company and ways in which a firm can communicate to its target customers in order to
provide maximum benefits and also for creating specific groups. Customise Your Dress business
is also using this tool as it allows them for purpose of tarting its customer, understanding their
requirement that provide them products that create maximum values for them.
 Segmentation: Segmentation can be described as a process which allow business to
divide total heterogeneous market into different groups. It allows business to group
customer who has similar needs and habits. It allows business to focus on specific group
and provide them effective offering. Your Customise Business is dividing its total
marketing on basis of Geographic and demographic segments. It is targeting customer
who lives in specific Wembley and later expanding it. It is also providing its needs to
specific gender that is girls and women.
 Targeting: It is a process in which business select segment that provide large return and
has potential for growth. There is different basis on which business can select segment
like profitability, reachability and others (Haldar, 2019). Customise your dress is a
business which is targeting specific segment by identifying which one is most profitable
for business.
 Positioning: It is a process for creating distinct image of company in market as it allows
business to differentiate its products and service from others. It develops a distinct image
of products in minds of its target customers. For this, business includes unique selling
proposition and other things. Customise Your Dress is a business that is developing

functional positioning of its products and service. It is providing solution on basis of
problem faced by customer as customer want dress in different fabrics but this business
allows them to customise their dress as per their requirement.
Product/ Service description
In context with present business it has been identified that this organization is significantly
looking forward to develop a strong consumer base and satisfied customers in the selected target
market the present business is associated to providing customization in dress to customers as per
the requirement. Customize your dress is a start-up organization which is looking forward to
satisfy customers need and demand by providing them trendy designer clothes. It has been
identified that in order to provide and satisfied customer services in the market segment of
United Kingdom (Mehta, 2020). Company will effectively analyse the trains that are prevailing
in fashion industry and further provide consumers advises and suggestion and fulfill their needs
and demands accordingly. It has been underlined that the services that has been provided by the
respective organization is inclusive of 24/7 consumer services. understanding the needs of
demands of consumers and providing them suggestion and advertising. In addition to this in
terms with products it has been underlined that organization will significantly provide unique
and trendy clothes and services to women’s and girls in order to satisfy their needs and demands
and make them feel happy. Organization will significantly under take advantage of evaluation of
their competitor strategy in order to provide more attractive services and facilities to customers.
Furthermore it has been underlined that in order to make sure that consumers are satisfied and
happy with the product and services provided by company. Company will undertake use of
feedback system. In this organization will ask customers about their satisfaction level and further
take suggestion from them. In addition to this 24/7 consumer help services will be provided to
customers in order to make organization distinct from other startup organizations around the
provinces of United Kingdom.
USP and competitor analysis
It has been underlined that the respective organization customize your dress is a startup business
which is bases in United Kingdom that offer trendy and design the close to customers as per
their needs and demands. In this they analyse the recent and current trend in United
Kingdom fashion industry and further provide their services and facilities to customers.

With the help of taking advantage of this strategy company aim towards assuring long term
growth and success in industry and also looking forward to satisfy needs and demands of
consumers in a well defined and effective manner.
Competitors analysis
Porter’s Five Forces
Competitive Rivalry
Competitive rivalry is high including industrial sector as there are different types of
organisations those who are providing their products and services at affordable price range to
customers in the provinces of United Kingdom (Eva, Cooper and Herbert, 2019). In addition to
this it has been underlined that there are different types of organization those who are providing
various forms of colours affordability products and services to customers which is in providing
more choices of customers. In this it is essential for respective organization to provide the
product and services with the help of innovation and uniqueness in order to overcome this
competition in order to provide flexible and affordable services and products to customers.
Power of Supplier
It has been underlined that bargaining power of supplier is low in clothing industry in
United Kingdom. It has been identified that the selected industry will provide trendy and
designer clothes to customers according to their requirement. In this there are many suppliers
who are wanting to conduct their business operation which these types of organization in order to
have long term growth and sustainability in industry. With the help of taking advantage of this
facility the respective organization can generate higher revenue and can develop a strong base of
customers.
Power of buyer
It has been underlined that bargaining power of buyer is high including industry sector as
it has been identified that there are number of organization those are providing their production
services in industry which is providing customers a wide range of choice to select to organization
from where they want to purchase from. It has been underlined that number of organizations are
providing different type of products and services at affordable pricing segment which is
providing maximum and wide range of customers a selection choice. In this it essential for
Customize your dress company to provide affordable and attractive custom and more effective

and personalised services to customers in order to significantly enhance their business growth
and overcome the bargaining power of buyers. In this company can also assure consumer loyalty
in a well defined and effective manner.
Threat of Substitution
It has been underlined that threat of substitution is high in clothing industry in united
kingdom and it has been underlined that there are different type of organization those who are
providing different type of product in services in industry. In addition to this it has been
identified that increase in substitution is providing more flexible switching cost to organization
and providing them alternative options. This increase the chances of high rate of substitution that
can affect competition and growth of selected company. In this it is essential for organization to
provide unique value proposition as well as unique experience to customers. This will
significantly help them to overcome this threatened further enhance their growth in industry.
Threat of new entrants
It has been underlined that threat of new entrants is high in clothing industry in which the
selected company is going to offer their production services. It has been identified that this
industry attract new entrants in effective manner (Soltanifar, Hughes and Göcke, 2021).
However with the help of taking advantage of unique proposition as well as innovation and
uniqueness and offering personalised services and facilities to customers. The respective
organization is having opportunity to enhance their strength and overall growth. In industry in
addition to this with the help of providing unique and positive range of production services in
affordable price range enhances organization ability to overcome the threat of new entrants and
increase consumer base as well as revenue.
Operation Plan
It has been underlined that and operational planning plays important role for an
organization as it enhances their opportunity to assure success in industry. Furthermore, it has
underlined that operational plan duly assist organization to set strategic plan budget and layout
activities as well as other activities in a well defined and effective manner. It has been underlined
that the present business idea that has been selected is customising your dress. This is basically a
startup business organization those who are looking forward to influence and provide services to

customers in the provinces of United Kingdom by offering them trendy and designer clothes to
consumer according to their needs and demands.
Strategic Context for Customize your dress
Customize your dress mission is to offer personalise as well as exclusive production
services to customers and make consumer feel satisfied in a well defined and effective manner.
In addition to this it has been underlined that the main vision of selected organization is to
maximise their consumer base as well as strengthen their position in market in the provinces of
United Kingdom (Demircioglu and Chowdhury, 2021). In addition to this company is also
having mission to develop a brand name for itself. Furthermore, it has been underlined that
operational plan is important for organization asit duly target girls and women’s basically in
order to fulfill break-even point in 1.5 years. This can be effectively undertaken with the help of
conducting implementation, proper planning and execution of all the plans. It has been
underlined that the competitive market including industry in United Kingdom is high in which
number of organizations are offering affordable and attractive product and services to customers.
This increases organization need to provide more unique and innovative products and
services to customers in the provinces of United Kingdom. In addition to this company is also
need to make sure that consumers of all the income group are being targeted in order to enhance
business growth in the particular period of time for them. It has been underlined that the capital
that has been required to setup businesses being collected with the help of different type of
financial sources to unique value proposition present by this business. In addition to this it has
been underlined that the unique value proposition offered by the business will significantly help
company to gain more competitive advantage and it will help them to develop distinct image in
market segment.
Objectives
 To gain trust and offer transparency through their products and services to consumers.
 To offers services at reasonable price in order to reach maximum number of consumer
segment.
 To offer round the clock customize services and products to customers and make them
feel at home.
 To enhance revenue and reach break even point in the limited time framework.

Major Goals
It has been underlined that the most important goal of customers your business
organization is to enhance consumer base by offering them unique value proposition. In addition
to this company is looking forward to focus and strive on making women’s and girls feel special
by providing them personalised products and services with the help of transparency. The major
goal of company is to maintain transparency with consumers in order to make sure that they are
getting their money’s worth.
Key Performance Indicators (KPI)
Average Daily Rate (ADR)
This is among the one of the major key performance indicator of company in this the
average daily rate would be a key indicator for customize your dress startup business
organization (Zheng, Ahsan and DeNoble, 2020). In this organization will monitor the average
cost of services and products that has been provided in a single day. This will further be
calculated with the help of calculating the average revenue per day to the number of services and
products that has been provided in a day.
Revenue per available kennel (RevPAK)
It has been underlined that this is among the another indicator of the performance of
customer service organization. This will help in effectively measuring the operational
performance of company. This matrix with effectively help in proper understanding of future
cost that can be placed buy company for their future investment.
Market Penetration Index
It has been underlined that market penetration index will help customize your dress
company in understanding the position in their domestic market. This can be done with the help
of comparison of customize your dress to other competitors or rival in industry. Furthermore it
has been underline that this can be calculated by duly dividing the company occupancy to the
market other start up dress organization occupancy and then further multiplying it by 100. This
will effectively helps in offering penetration rate for the selected company.
Risk and contingency Plans
It has been analysed that in any business organization there are different type of internal and
external elements that can pose risk in front of them. In this it is essential for business

organization to undertake proper evaluation of the elements that are prevailing in business
environment in order to further develop strategies accordingly. With the help of analysing risk
business organization cannot only undertake use of strategies and practices accordingly but can
manage risk in a well defined and effective manner. In context with present business
environment customize your dress is operating in highly competitive business environment in the
provinces of United Kingdom. In which there are different type of competitors those who are
providing affordable and unique range of production services to customers which is enhancing
the risk associated to the business. In addition to this this it has been underlined that it continuous
change in the needs and demands of consumers is also the major risk that can be playing
significant role in affecting business long term growth and success in industry.
In this it has been underlined that in order to overcome this risk it is essential for organization
risk management officer to implement strategies accordingly it has been underlined that due to
Brexit there is risk associated to the supply of products and services. In this company with the
help of emphasising on taking use of more local suppliers can overcome this risk in effective
manner. In addition to this there is other risk which is associated to change in demand and needs
of consumer in this company with the help of taking advantage of technology such as artificial
intelligence can identify future trends and confirm to satisfy them accordingly. With the help of
taking advantage of these strategies company is having significant opportunity to overcome the
risk in a well defined and effective manner and further assure long term growth and success in
industry. It has been analysed that in order to significantly assure long term growth and success
in the market environment of United Kingdom it is important for the respective business
organization to emphasise on taking use of analysing risk at prior stage.
Sales and marketing strategy
Marketing can be described as activities of a company that is undertake for purpose of
promotion of buying and selling of products and service. It consists different types of activities
like advertisement, delivery and selling of products and service to a customer. It is important to
increase awareness of products in market that allow company to attract number of customers
towards them (Lepeley and et. al., 2019).

Marketing strategy is a game plan of business that allow them to research consumers and
also turn them into customers for purpose of its products and service. It includes value
proposition of company, data of target customer, high level of elements of business,
demographics and brand messaging of business. Customise Your Dress is a business that can opt
for different marketing and sales strategy that allow business for purpose of creating values for
firm. It allows firm for purpose of increasing sales of company and also allow them to use
reputation of company.
 Social Media Marketing: Customise Your Dress is a business which adopt social media
marketing. It describes website as well as application that offer creation and sharing of
content through users. Content share by this marketing is in form of text, videos, photos
and other things that can be distributed in private community. It is a marketing that use
social media platform in order to find out audience, build brand and also develop revenue
for business. It helps business by developing authentic content which allow business to
identify needs and interest of audience, use of data to improve business and also track
engagement by using content (Miao and et. al., 2019). Customer Your Dress is a business
which has their account on different social media platform like Instagram, Facebook and
others. It is important for purpose of increasing brand awareness and also allow firm to
sale directly from these platforms. These platforms allow Your Customise Dress to
interact with their target customers and also for attracting them for business. It is also
important for business as it allow them for purpose of understanding requirement of
customers and also for providing them products accordingly.
 Website marketing: Customise Your Dress is a business is also adopting website
marketing. It is a strategy that provide strategic promotion of website in order to increase
traffic towards business website. Aim of this strategy is to attract number of people to
attract towards products and service of company. It creates value proposition of business
and also provide them various opportunities.
Financing and funding plan
Finance can be described as one of important term for purpose of management, study as
well as creation of investment and money. It helps business for purpose acquiring money to be
invested in business and its activity. In order to manage different operation, business require
proper funds.

Funds are required by business for different activities like for purchase of machines and
equipment, payment of workers, carry out different activities of business. There is different
source from where business can access to funds (Reid and et. al., 2018). These sources include
bank loan, angel investors, friends and family, crowd funding and others. All these sources have
its own advantage and disadvantage for Customise your dress. All these sources in context of
company are mentioned below:
 Angel Investor: It is source of funds in which a person with high net worth can offer
capital for start up business for purpose of change of equity in business. These investors
provide one-time financial support to business in its early age. It provides high return
over business and also allow business to invest in stock market. It is a source of funds
which consist less risk in business and also provide support to business by sharing their
experience.
 Crowd Funding: It is one of method with which a person can funds for business. In
business, business funds by raisin money from large number of people through internet. It
is source of funds which is consider by firm for different reason as it allows firm to
access to funds in less time with no upfront fees (Ughetto and et. al., 2020). It is a source
of funds which allow firm to raise money through online platforms and also allow
investor to tract progress of business which allow firm to promote its products and
service.
 Friends and family: It is another source of fund which allow business for purpose of
accessing funds. In this, business can raise funds from their family members without any
condition. It is source of fund from where business can access to funds at any time. These
people are ready to provide support to entrepreneur.
 Bank Loan: Bank loan is a source of funds in which business can raise money from
bank. Bank provide different types of loan to business on different easy terms and
conditions. It allow entrepreneur to get funds easily but they have to pay interest on these
funds.
Management team and justification for ability to lead and manage this venture
Customise your dress is one of organisation for which different types of ability to lead
and manage this business. On basis of these competencies, I will be able to manage this business.
Some of these competencies possess by me are mentioned below:

 Leadership skills: Leadership can be described as ability of a person to persuade and
influence others for completion of work. It is important as it allow a person to guide
behaviour of others. On bass of this skills entrepreneur ensure employees are giving their
best (Vizcaíno, Cardenas and Cardenas, 2021).
 Creativity skills: This skill provide me guidance for purpose of completion a work in
unique and different manner. It is important for different reason as it allow entrepreneur
to introduce something new in business which can be differentiated from competitors. It
also allows business for purpose of satisfying needs and wants of customers in effective
manner.
 Time management skills: It is a skill which allow individual to manage time in effective
manner that allow them to saves time for purpose of productive work and avoid to waste
it over non-productive work. On basis of this skill, represent will be able to complete
different project of business on time which is important for clients specially in fashion
industry (Zheng, Ahsan and DeNoble 2020).
 Communication skill: It is one of skill which allow individual to share their ideas, skills
and capability to another person. It is important for me to convince client for purpose of
business. It will also help me to share message of firm to customers and allow them to
attract to business. It will allow me to increase number of customers towards business.
CONCLUSION
From above mentioned project report, it can be concluded that entrepreneur id a person
who contribute to business by developing ne business ideas. In order to start a business, it is
important for entrepreneur to develop a business plan. In order to carry out a business it is
essential for entrepreneur to analyse environment of business in which it provides carry out
operation. Industry analysis is one of tool which allow business for purpose of analysing
environment of business. It allows them to identify factor that create threat and opportunity for
business. In order to invest in business, entrepreneur needs to identify attractiveness of industry
in which they are making investment. There are different types of marketing and other strategies
are also developed by them that allow to attract number of customers business. It also allow
business to increase its reach and allow business to understand requirement of customers.

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