Analyzing Entrepreneurial Marketing for 3D T-Shirt Innovation Project

This project explores entrepreneurial marketing innovation, focusing on 3D T-shirts. The student analyzed four initial ideas, rejecting two after a thorough assessment of their feasibility, strengths, weaknesses, opportunities, and threats. The remaining two ideas were prioritized based on factors such as innovation, existing demand, demand potential, and consumer satisfaction. The project culminates in the finalization of a personalized and customized 3D print T-shirt innovation, targeting youth and college students. The project utilizes creative thinking techniques, including brainstorming, to generate innovative concepts. A new value curve is presented, outlining key partners, activities, value propositions, customer relationships, customer segments, key resources, distribution channels, cost structure, and revenue streams. The project employs the Blue Ocean Strategy to create an uncontested market space by differentiating the product through customized 3D prints. The business model focuses on providing personalized 3D T-shirts to a new market segment, offering value innovation by differentiating the product from existing competitors.

Entrepreneurial Marketing innovation
Creative thinking techniques for idea generation
 To bring in innovation, the work started as, in which product
innovation can be brought, and at the same time many college
students were seen wearing t-shirts with 3D prints.
 The first thought appeared is, what innovation can be brought
in this product which already have an established demand.
 For this brainstorming techniques was applied for generating
the ideas on bringing in innovation in 3D t- shirts
 4 ideas came across and all of them were critically analysed
with stating their process and cons, the strengths and weakness
attached to them, the opportunities and threats new innovation
in 3D t shirt can bring.
 With this 2 of the ideas were rejected as they did not seem
feasible after conducing a thorough analysis.
 The remaining two were prioritized in order of the ranking set
as innovation, exiting demand, power to increase the demand,
consumer satisfaction and other factors.
 After this the idea of bring an innovation of proving
personalized and customized 3D prints on the t-shirts is
finalized with a major focus on the youth and college going
students.
New Value curve
Key partners:
Suppliers of raw material (t- shirts)
Suppliers of the 3D printers
Key activities:
Printing the customised design with 3D effect given by the costumer as per specific requirement given by clients.
Value proposition:
To give them the exact product with the accurate print as per their specification and instructions given be clients. The consumer satisfaction
level regarding perfect services is being proposed.
Customer Relationship:
A honest and caring relation is set to be established with the target consumers.
This will increase consumer loyalty.
Customer Segment:
Youth and younger generation
College going students
key resources:
Funds
Human resource
Technicology
Distribution channels:
Direct contact thorough social media and internet channels.
Cost structure:
Cost of buying T-shirts
Printing T Shirts
Revenue stream:
Customised services is the value for which consumer will be willing to pay.
Cash and card payment. Will be accepted.