Detailed Business Pitch for Customised Furniture Investment

This project presents a comprehensive business pitch for a customised furniture company, outlining the product's features, target market, and value proposition. The pitch details the concept of offering bespoke furniture tailored to customer specifications, emphasizing the ability to meet diverse needs and preferences. It includes a marketing strategy focusing on promotional tools and customer acquisition, such as advertising, social media engagement, and attractive payment options. An economic analysis provides financial projections, including expected sales, costs, and profit margins over four years, highlighting the breakeven point. The pitch also examines the economic and competitive environments, considering factors like market demand, supplier relationships, and competitor analysis. The conclusion summarizes the key aspects of the business idea and the strategies planned for success, with references to relevant academic sources.

business pitch for
investment

Table of content
INTRODUCTION
Outline Product
Attracting customers towards making purchase
Economic Analysis of Costs, Revenues and Profits
Economic environment of the product
Competitive environemt of the prodcut
CONCLUSION
REFERENCES

INTRODUCTION
Business pitch is a proposal involve projecting the business
proposal involve products, services of the company, the essence
behind the whole proposal, fundamentals of the project and
many such aspects that clearly attract the investors to bring
money or capital into the business (Bouquet, Barsoux and
Wade, 2018).
This presentation will discuss about the customised furniture
product pitch presentation.
This pitch presentation report will discuss about the product that
company is introducing in the market to attract the heavy
success in respective market.
Details about the product will be submitted in this proposal.
Strategies consume to attract potential customers in market will
also be a part of the proposal.

Outline product
Customised furniture is a brand that will offer different customised
furniture products that will cater all the different needs and requirements
of the potential customers associated with the business entity.
This product will be delivered as per the specification submitted by the
customer at the time of placing the order.
The basic idea of the product is that customer can get the furniture based
of its own preference and choice.
In this initially customers will approach to the sales executive and fetch
all the details regarding the needs and requirements of the customers and
what are the key feature customer is looking in the product.
Based on the customer specification about the model, material, colour
combination and all other details about the product executive further send
the details in the factory premises of the company so that final product
could have been delivered and produced (Kolarevic and Duarte, 2018).

Cont.
This product will allow the company to prepare product based on the instruction and requirements of the
consumer.
The product is developed on the basis of customer choices and preference which make it more valuable in
context to the potential customer associated with the market.
The choices of customers are keep on changing as the business environment is immensely volatile in nature
that allow the consumer to entertain new and latest design and ideas that can meet up the needs and
demands of the potential customers in the best way possible.
Customised furniture as a brand will grab the opportunity to produce such products that can match up with
the expectations and requirements of the target customers (Luckman, 2018).
The uncertainty regarding the choices of customers will also be overlooked in this business idea.
All different feature related to the business model make this idea a huge success for the business entity.

Attracting customers towards making purchase
 The promotional tools to be used for attracting customers
towards making purchase of a new product like customized
furniture depends largely upon who the customers are and what
are their characteristics (PP Pieroni, McAloone and Pigosso,
2019). The certain strategy that will be used here for marketing
customized furniture are as follows:
 Furniture advertising outlets
 Paid advertising tools
 Connecting with furniture buyers through social platforms
 By developing website as gorgeous as the customized furniture
 Offering discounts and special payment options
 Customer retention strategy

Economic Analysis of cost, revenue and
profits
Particulars First year (In
millions)
Second year (In
millions)
Third year (In
millions)
Fourth year (In
millions)
Expected sales 50 55 60 62
Less: Budgeted
variable costs
48 52 56 57
Contribution
margin
2 3 4 5
Less: Fixed
costs
4 4 4 4
Profit / (loss) (2) (1) 0 1
Therefore, in third year, the company will achieve its Breakeven point as its revenues and
expenses are equal in this year and the business will be in a position of no profit no loss,
whereas in other years there are losses and profits to the business (Hillman and et.al., 2018).

Cont.

Economic environment of the product
 The demand of this product in the UK market is highly affect the profitability because the upper middle-
and upper-class customers are more attached with the furniture that have unique design and quality.
 So, the company need to increase the demand of the product by launching various campaigns and
advertisement on the different social media platforms.
 The profit percentage of the company will be low if the selected market size of the company is small.
 So, the company have to select large country with high population at the time of expanding the business to
foreign countries.
 Because it helps them in increasing their customer base along with the profit of the customized furniture
product (Pietrzak and et.al., 2017).
 The supplier is also one factor which affects the economic environment because the production will get stop
if supplier failed to supply raw-material on time.
 So, the company need to consider all the possible strategy and technique such as applying EOQ technique in
order to maintain the stocks in the warehouse all the time.

Competitive environment of the product
 The most important factor of competitive
environment that the company can consider is the
number of competitors in the same sector.
 As, the competitors of the customized furniture
production company is high in the UK market
than the respective company need to incorporate
unique design in their products by hiring highly
experienced design team.
 The expected growth rate of the home furniture
manufacturing company in the UK is 3.2% per
annum from 2021 to 2026 (Hjaila and et.al.,
2017).

CONCLUSION
Customised furniture is a brand that will offer the customised range of furniture
product.
This idea is innovative and will attract to the target customers in the respective
market.
Company will attract the target customer base such as upper middle class and upper
class economic background people as a part of this business idea as the customised
product always consume extra cost that can only afford by such customer base
(Azeem and et.al., 2019).
Different strategies such as social media marketing, digital marketing and such
strategies will be adopted to achieve the success in respective market.

REFERENCES
 Bouquet, C., Barsoux, J. L. and Wade, M., 2018. Bring your breakthrough ideas to life. Harvard Business Review. 96(6). pp.104-113.
 Kolarevic, B. and Duarte, J. P. eds., 2018. Mass customization and design democratization. Routledge.
 Luckman, S., 2018. Craft entrepreneurialism and sustainable scale: Resistance to and disavowal of the creative industries as champions of
capitalist growth. Cultural Trends. 27(5). pp.313-326.
 PP Pieroni, M., C McAloone, T. and C A Pigosso, D., 2019. Configuring new business models for circular economy through product–
service systems. Sustainability. 11(13). p.3727.
 Hillman, D. and et.al., 2018. The economic cost of inadequate sleep. Sleep. 41(8). p.zsy083.
 Luong, N. C. and et.al., 2017. Resource management in cloud networking using economic analysis and pricing models: A survey. IEEE
Communications Surveys & Tutorials. 19(2). pp.954-1001.
 Pietrzak, M. B. and et.al., 2017. Entrepreneurial environment at regional level: the case of Polish path towards sustainable socio-
economic development. Entrepreneurship and Sustainability Issues. 5(2). pp.190-203.
 Hjaila, K. and et.al., 2017. Integrated game-theory modelling for multi enterprise-wide coordination and collaboration under uncertain
competitive environment. Computers & Chemical Engineering. 98. pp.209-235.
 Azeem, M. M. and et.al., 2019. Response to stockout in grocery stores: A small city case in a changing competitive environment. Journal
of Retailing and Consumer Services. 49. pp.242-252.