Improving Customer Experience and Efficiency at Cut Short Hairdressing

Desklib provides past papers and solved assignments. This report analyzes customer wait times and proposes solutions for Cut Short Hairdressing.

MANAGEMENT
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Question 1: Report
Introduction
“Cut short” is the popular & famous hairdressing chain which offers the services of hairdressing
in the budgeted cost to a large number of customers. The complete report identifies & evaluates
the major issue from the side of all the customers which is that they take up around 15 minutes in
checking up all the packages, being seated & for selecting the best among the different styling
preferences. For each & every small or big business organization or the institutions, time is the
most valuable thing which is to be controlled & managed very effectively & efficiently. The
effective measures are been identified & also implemented for solving out the problem & saving
the limited available time. The complete report addresses the CEO of Cut Short so that he/ she
can have a look at all the effective measures & implement the standard business strategies or the
practices accordingly. The report also specifies the need or the importance of making all the
customers understand & realize the importance of keeping up or implementing the rules or
guidelines for their benefits along with the organizational benefits.
Effective measures
For resolving out the major identified issue, implementing the effective measures is very
essential for the hairdressing chain of “Cut short” in order to embark maximum level of
profitability & efficiency. Following are some of the developed business strategies or practices
which should be conducted by “Cut short” for increasing the number of standard profits:
Pre-booking: The dressing chain “Cut short” can involve in the advance or pre-booked
appointments of its large number of customers either through the online company’s website or
internet applications on the professional accounts of the company or on the mobile phones. All
the customers should be effectively provided with all the necessary details regarding the different
packages offered by the company, the products to be used in the hair of customers, different
prices of different hairstyles so that they can easily select about which hairstyle will suit their
personality. Al those services which are being provided by the Cut short should be effectively
informed about to all the customers like the trimming style, current prevailing style, blow-wave
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& many more (Veit, et.al. 2014). The pre-booking appointments should also include the standard
date & time which should be suitable to both the service provider & the customer. This effective
business strategy will help in saving the limited valuable time & also it will be easy to manage
the time for all the customers so that they also not need to face the problem of waiting when
entered into the Cut shop. Therefore, advance appointments & planning are always beneficial for
both the customers & the company.
Payment method: Along with the booking of the advance appointments, it is also suitable to
collect the money from customers in advance only through the online mode. Nowadays, as
everything & everyone is going cashless, therefore it is suitable to collect the money through
online applications such as the credit card, Paytm, PayPal & many more. The standard rules
should be set related to the advance payment & all the customers should be very well informed
regarding those rules. The rules should be in the manner that the advance payment should be
done before 24 hours of the scheduled appointment or else, the booking can be canceled & the
company will not be responsible for the canceled pre-booking. All these guidelines need to be
shared with all the customers in the effective & in an efficient manner so that none of the
bookings can be canceled of any of the customers (Spieth, et.al. 2014). The payment guidelines
& rules can also include the standard amount of discount for paying the amount of hair cutting
within a limited time period. It can be in the manner that payment within one 2 hours of booking
will be provided with the discount of 10%, payment within the duration of 5 hours will be
provided with the discount of 2.5%. These strategies will attract the customers to pay for their
pre-bookings in advance & enhance the benefits of discount. In this manner, various other
effective strategies should also be implemented by the managers of Cut short so that the
customers do not leave or switch to the other dressing chain because of the reason for advance
payment. The service providers of Cut short should enhance the strong belief in all the customers
that the high level of professional services are being offered in then Cut short because of which it
is essential for them to follow all the defined payment rules & confirming pre-booking
appointments in the standard manner (Taneja, et.al. 2015).
Encouraging the activities: As it has been already stated that it is essential for encouraging all
the customers to pre-book their appointments in advance & to also pay for their bookings in
advance, therefore it is very essential for the CEO of Cut short to attract the maximum number of
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customers even with the fulfillment & execution of all the stated guidelines & rules. All the
customers should realize the importance of both the activities of pre-booking & advance
payment which is very essential for retaining all of the potential customers for a longer period of
time. As the competition is high in the business market, therefore it is very essential to retain all
the potential customers in the effective & in an efficient manner. When the genuine reasons are
being found out from the customers for not fulfilling the rules like in the case of emergencies
then the service providers should not force their customers to firstly payout or pre-book the
appointments, the cases of emergencies should be tackled & managed differently, or else the
negative impressions will be created among all the customers & eventually the Cut short will not
be able to retail all its potential customers & also they will not be able to attract the new
customers towards the dressing chain (Zhou, 2015). There are some different types of customers
also who take these kinds of the benefits for emergencies in the wrong way, all these customers
should be identified effectively & the extra amount of charges should be charged form them in
case of any deficiencies are found. Overall, the most difficult task is to make all the customers
realize & understand about the reason for implementing the rules & payment guidelines. The
professional services must be provided by the service providers of Cut short so that the
customers may not feel that all the guidelines are useless, the managers of Cut short should make
them understand that all the well-defined rules & payment guidelines are not only beneficial for
the company but also for all the customers. They also do not have the maximum time for waiting
to get the services of other person done. The managers or the service providers of Cut short can
also categorize the list of customers on the basis of their regular visiting or the level of retention
towards the dressing chain.Loyal & trustworthy customers are to be considered on the basis of
first priority.
Conclusion
The complete effective & the efficient report was being shared with the CEO of Cut short which
included the effective business strategies or the necessary rules or guidelines for the benefit of
the overall dressing chain & also for all the customers. The importance of valuable time is very
necessary to be understood, there are a large number of customers who visit the dressing chain of
Cut short regularly or frequently & sometimes the professional service providers are not able to
effectively & efficiently provide all the services to the customers in a professional manner
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because of the high level of entry of the maximum customers. Therefore, because of all these
reasons or considering these essential factors the managers of Cut short had to implement the
necessary rules & guidelines for the pre-booking appointments & advance payments. These
activities can be encouraged with the help of implementing other effective & efficient business
strategies. For executing a few effective business strategies, some other business practices are
required to be implemented. The dressing chain can keep up the policy of discount for paying the
advance amount of money within the limited time duration (Hanauer, et.al. 2014). This strategy
of discount will attract the maximum number of customers in a healthy & professional manner.
In the end, it has also been evaluated that the effective list should be maintained by the managers
of Cut short for setting up the level of priorities & for treating those top-level priority customers
in the healthy & effective manner. The loyal & the trustworthy customers are to be focused more
on the basis of their level of nature, attitude & level of retention in the dressing chain of Cut
short.
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Question 2
All the stated business strategies & management practices can be implemented in the standard &
proper manner, but apart from all these business strategies, the managers of Cut short can
effectively implement & also execute the other business strategies for enhancing the level of
business operations & professional services in the effective & in an efficient manner. Following
are some of the effective suggestions or effective ways that can be implemented properly &
appropriately:
Personal experiences: Apart from implementing the effective business strategies for retaining
the potential, loyal as well as the trustworthy customers, the business managers should also
conduct or implement the business strategies for attracting the newcomers or the customers in
order to increase the maximum amount of organizational profits & overall business revenue. In
order to effectively enhance this major concept, the business managers of Cut short should
implement the strategy of “sharing of personal experiences”. Under this strategy, the visited
customers should be requested to share their views & thoughts in the context of the professional
services provided to them, regarding the quality of their chosen hair style & the amount of
money being charged by them. All these thoughts can either be recorded in the video or may be
shared through the online applications on the chats. The shared personal experiences of visited
customers widely affect or influence the mind of all the new customers & help the dressing chain
of Cut short to effectively attain the maximum profits & the overall organizational revenue
(Stewart, 2014). The service providers are also required to listen from all the customers
regarding the effective suggestions if any given by the customers, so that the customers may feel
the sense of respect & dignity & they feel good while coming back to the dressing chain of Cut
short.
Professional training: All the service providers must be provided with the high level of
professional training in order to offer & deliver the wide range of effective as well as the
professional services so that the customers do not get the chance to complain about the dressing
chain of Cut short. Lack of training should not be there in any of the service providers as this
major issue can reduce the number of potential & loyal customers from the dressing chain
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(Dreher, 2014). The managers of Cut short should effectively understand that it is very important
for the complete dressing chain to be loyal in providing the professional services to all the
customers in case if it wants the same level of loyalty from all its customers. The dressing chain
needs to give what it wants to get back. The professional training must be given to each & every
service provider working in the Cut short not only regarding the making of the beautiful
hairstyles but also about treating all the customers in the fair as well as in a professional manner.
Customers are the King of the competitive business market & in order to enhance the
competitive advantage, it is very necessary to make all the customers happy & satisfied
(Diamantidis & Chatzoglou, 2014).
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References
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performance: evaluating the results of the training process. International Journal of
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 Dreher, S. (2014). Social media and the world of work: A strategic approach to
employees’ participation in social media. Corporate Communications: An International
Journal, 19(4), 344-356.
 Hanauer, D. A., Zheng, K., Singer, D. C., Gebremariam, A., & Davis, M. M. (2014).
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 Spieth, P., Schneckenberg, D., & Ricart, J. E. (2014). Business model innovation–state of
the art and future challenges for the field. R&d Management, 44(3), 237-247.
 Stewart, C. (2014). Transforming professional development to professional
learning. Journal of Adult Education, 43(1), 28-33.
 Taneja, S., Sewell, S. S., & Odom, R. Y. (2015). A culture of employee engagement: A
strategic perspective for global managers. Journal of Business Strategy, 36(3), 46-56.
 Veit, D., Clemons, E., Benlian, A., Buxmann, P., Hess, T., Kundisch, D., ... & Spann, M.
(2014). Business models. Business & Information Systems Engineering, 6(1), 45-53.
 Zhou, T. (2015). An empirical examination of users' switch from online payment to
mobile payment. International Journal of Technology and Human Interaction
(IJTHI), 11(1), 55-66.
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