BM565 Presentation: Digital Business, Technologies, and CW1 Analysis

This presentation provides a summary of findings from CW1, focusing on the impact of digital technology on businesses, particularly in the UK retail sector, using Amazon as a case study. It discusses the importance of digital and social media, the role of emerging business theories, and the opportunities and challenges presented by digital transformation. The presentation concludes with strategic recommendations for applying these findings to improve the effectiveness of organizations facing digital disruption, emphasizing the use of digital technologies to enhance sales, profitability, and customer experience. The Race Model (Reach, Act, Convert, Engage) is mentioned as a framework for digital strategy.

Digital Business and New
Technologies

Table of Content
• Introduction
• A summary of your findings from CW1
• A set of conclusions based on your CW1 summary
• Application of these conclusions to a specific sector and or profession

Introduction
The digital business and new technologies create value in business
models, customer experiences and internal capabilities that is
supporting the core operations. In today times people spends more
money online which is shifting business to digital sources of revenue
and digital channels. The digital business is procedure of applying
digital technology for reinvent business models and company products,
customer experience is transformed into innovative for creating new
value and connecting people with insights, experiences and things.

A summary of your findings from CW1
The digital business relies on technology for its operations and growth of the organisation. The finding is
based on importance of digital and social media along with new and old emerging theories of business and
management (Alexander, B., 2017). The topic provides the importance to the business organisation for
enhancing their profit as well as changing procedure of conducting business and consumer behaviour is also
influenced. The internet has played a crucial role in developing and enhancing the internet technology. The
contribution in social media results in interaction and collaboration with several individuals. The usage of
technology in digital marketing and social media provides several sites for advertising products in global
platform.

By using advanced technologies, Amazon can compete with competing companies.
The company was found to use mobile application and website to meet customers'
demands in a timely manner. It shows that all organizations, large or small, public
or private, use digital technologies to increase existing sales and profitability
levels. Amazon is one of the most famous retail brands. It uses social media
practice, innovation, and other such techniques to significantly attract the attention
of millions of customers. The company offers customers nearly 564 million items
on an online platform that may not be available in the physical market
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Continue…

A set of conclusions based on your CW1
summary
The CW1 report describes how digital technology is affecting the return on sales of
a better organization in UK retail. The overall study relates to Amazon with this
main reason to examine the IT sector on which various bases information
technology plays an important role to have an impact on the social media platform
to increase the profit and sales margin of companies in the Measure UK. It also
inferred about its opportunities and challenges, which indicate an effective way of
understanding (Chaffey, D and et.al., 2019). Developing more digital technologies
also boosted the job opportunities to get more positive results.

Continue…
Digital technology defines, for example, the production of electronic tools with an
effective resource base on which devices that contribute to increasing the profitability
and performance of the company. It also derived an advanced system of technologies
that added brand equity. It operates over the internet where buyers can access an online
outlet to create the browser like laptop, computer, smartphones and other types of
technology. Ordinarily, Amazon is one of the leading social media companies that
operates its activities on the basis of AI technology on which it creates business
productivity.
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Application of these conclusions to a specific
sector and or profession
It is analysed that the digital technologies are used in business. These techniques aid in the company's growth
and success. In the current digital age, it is a great challenge to be successful in business without
implementing the digital techniques. Various organizations work in retail. Organizations of different sizes and
ranges within the industry work here. The introduction of digital technologies contributes to increasing the
efficiency of the company. It minimizes production costs, which further helps to significantly increase the
existing sales level and profit margin. Amazon is a well-known trading organization here. It is a social media
platform that offers a wide variety of products on one platform (Luz Martín‐Peña, M and et.al., 2018).

Continue...
They use the latest and most advanced techniques to maintain a unique position in the
market. However, digital technologies are used in all professions. It helps individuals
fulfil their roles and responsibilities in significant ways.
Race Model
•Reach
•Act
•Convert
•Engage

Conclusion
With the above discussion, it is analysed that digital technologies encompass various tools,
software that is used to perform various business functions in an efficient manner. The assessment
examined the impact of digital technology on the organizations' sales and profitability. The study
is also based on how the digital transformation affects the day-to-day business of companies.
Amazon has been found to use ecommerce software that has many advantages. It is analysed that
the digital technologies are used in business. These techniques aid in the company's growth and
success
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References


Abdelaal, M.H.I and et.al., 2018. Digital business transformation and strategy: What do we know so
far?. University of Cambridge.


Alexander, B., 2017. The New Digital Storytelling: Creating Narratives with New Media--Revised
and Updated Edition. Abc-clio.


Boojihawon, D.K. and Ngoasong, Z.M., 2018. Emerging digital business models in developing
economies: The case of Cameroon. Strategic Change, 27(2), pp.129-137.
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Thank You
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