Snapchat Usage and Cyber Bullying: A Case Study of Target Groups

This report explores the relationship between Snapchat usage and cyberbullying, focusing on the potential risks and vulnerable target groups. The study examines the Snap Map feature, highlighting its potential for misuse, including cyberbullying, grooming, and sexual exploitation. The report suggests strategies for mitigating these risks, such as parental controls, educational initiatives in schools, and regular checks on campuses. It also proposes modifications to the Snap Map feature and disclaimers to alert users to potential dangers. The report's primary target groups include children under 18 and young adults aged 19-22, offering insights into their online behavior and the impact of social media on their safety. The report provides a comprehensive analysis of the issue and proposes practical solutions to address cyberbullying and promote safe social media practices.

Social Media
Usage
(Student Details: )

SnapMap
A stalky new feature which
enables the users to track
their friends and even
others. A helpful tool for
stalkers and perverts
looming on the internet
2

Strategic Decision
▹ The SnapMap can be most effectively
and efficiently be used to target the
young individuals, who are not over
the age of 18 and yet use Snapchat
to stay updated and connected with
their friends.
▹ When such individuals make use of
SnapMap to tell their friends about
their location, they open themselves
to be a target of cyber bullying,
grooming, sexual exploitation and
the like.
3

Target Group
▹ The target group in context
of SnapMap can be clubbed
in two groups:
▹ Children below the age of
18
▹ Young adults between the
ages of 19-22
4

Children below
the age of 18
▹ Giving ghost
control mode to
parents
▹ With permission
of parents, carrying
out checks at
schools and other
places for possible
fake profiles being
maintained
Required Actions
Young adults
between the ages
of 19-22
▹ Raising awareness
on dangers of cyber
bullying, grooming,
and sexual
exploitation.
▹ Limiting access on
college campus of
SnapMap
5

Timeline
First Month
▹ Giving ghost
control mode
to parentsfor
children
below 18
years of age.
▹ Teaching in
schools about
the possible
misuse of
location of
children.
Six Months
▹ Regular
checks on
school
campuses and
college
campuses for
SnapMap.
▹ Regulating
the use of app
in such
places.
One Year
▹ SnapMap to
be modified to
cater to these
privacy
threats.
▹ Possible
disclaimer to
be flashed
each time
SnapMap is
used by the
two target
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