Cyber Security Business Plan: Analysis of Kaboosh Tech's Strategy

This document presents a comprehensive business plan for Kaboosh Tech, a cyber security firm based in Mountain View, California. The plan outlines the company's vision to be a top-five cyber security firm within three years, detailing services like programming, cryptography, and consultancy. It includes a thorough market analysis, identifying healthcare, financial institutions, and government agencies as target markets. The plan covers pricing strategies, investment needs, and a detailed marketing and sales strategy, encompassing both traditional and digital methods. The document also specifies the sources of income and marketing strategies. The plan includes a business structure, and references to support the business model. The plan aims to offer insights into business operations, strategies, and financial planning.

Cyber Security Business Plan

Introduction: Company description:
• One of the Standard and leading cyber security firm Kaboosh Tech is situated in
Mountain View, California. They are having the business to design the cyber security
solution for different clients that includes domestic as well as corporate
• The Organization is also associated with providing of consultancy training as well as
technical support to various clients.
• Their main vision includes the ensuring of the fact that they remain in the top five cyber
security firm.

Product and services provided:
 Programming
 Cryptography
 Training
 Networking
 System Hardening
 Technical Support
 Consultancy and Advisory Services

Vision Statement
 The vision of this organization is to ensure that we are amongst the top five cyber
security firms within three years of starting our business.
 They also intend to be known for the innovativeness in the cyber security world.

Mission Statement
 Their mission statement mainly includes the following:
 For achieve the vision, they have intend to build the best business
structure
 This structure would help them see while employing only the best at
Kaboosh Tech.
 Their intention is to not only meet but exceed the expectations of
their customers

Business Structure
 The business structure of the organization has been provided below:
• Chief Executive Officer
• Administrative Manager
• Accountant
• Human Resources Manager
• Chief Information Security Officer
• Security Administrator
• Customer Service Executive
• Marketing and Sales Team
• Cleaner
• Security Guard
• Drivers

MARKET ANALYSIS
 The healthcare sector was not spared in 2015 as it was struck by major breaches that saw 80
million records being compromised. This didn’t just start in 2015, because since 2009, close
to one-third of Americans have been victims of breaches in several healthcare companies.
This act has led many healthcare companies to invest more in cyber security so as to protect
the data of their customers.
 There are majorly two types of threats that companies face, and there are inside and outside
threats. Inside threats are usually carried out by a company’s current or former employee.
According to PricewaterhouseCoopers (PwC), more than 34 percent of the cyber attacks that
occurred in 2015 were from current employees who were still working with the firm while
about 28 percent were from former employees.
 Outside cyber attacks however are often carried out by hackers, activists, government
agencies and organized crime outfits amongst other kinds of people and they are usually
carried out within minutes while using several methods such as RAM scraping, phishing,
spyware or credential theft.

Target Market
 The major target of the market includes the following:
• Healthcare companies
• Financial institutions
• Government agencies
• Tech Companies
• Celebrities
• Small businesses
• Educational institutions
• Military
• Political organizations

Pricing Strategy
 One of the very essential factor for success is the Determination of the right price
for the products and services that are being provided and for this organization it is
dependent on lot of factors that includes the way “how strong the products are,
what category of products and services the customers will be demanding, how
unique are the products, what the competitors are offering and what are the
overhead and running expenses should be”.
 Depending on the competitive market, the organization should intend to offer
discounted price on few of the products along with providing discounts on few
other incentives for the first three months of operation. This would be done in
order increase the awareness about the product and also to attract more customers.

Investments to be made
Some of the major areas where the start-up capital should be spent includes the following:
 • Total fee in order to get Kaboosh Tech registered in the United States of America – $750
 • Obtaining of the necessary licenses, permits, accounting and customer software as well as other legal expenses
– $2,250
 • Insurance policy – $2,000
 • Leasing of a facility for use for at least five years and carrying out renovations – $100,000
 • Cost required for hiring a business consultant – $2,000
 • first 3 months Operational cost– $150,000
 • Other start-up expenses – $15,000
 • expenses for Marketing promotion– $5,000
 • expenses related to Administration– $30,000
 • Cost of purchasing an official fairly used van – $20,000
 • Cost of launching a website – $1,000
 • Cost of throwing a grand opening party – $5,000
 • Miscellaneous – $8,000

Marketing and Sales Strategy
 Marketing is generally considered to be a critical angle for any business either if it is a new one or
an old one. This is mainly due to the reason that this place is associated with bringing income for
the business along with managing and developing the business.
 This is also associated with the creation of awareness amongst both existing as well as new clients
for the business.
 The significance of promoting has seen organizations keeping a different spending plan and
marketing plans, along with approaches and methodologies that will enable the business to emerge
in the commercial center.
 Due to this reason the business is conducting a thorough marketing strategy which would help
them to know who their target market is, what it is they want from the company, and what are the
things that the company should expect from them.
 The marketing research is also essential because it the organization to know what are strategies
that would be effective in the short and long run and how much the organization would need to set
aside as a marketing budget that will allow them in compete favorably against their competitors.

Sources of Income
 The organization is associated with the generation of income by offering different
services which mainly includes the following:
 Cryptography
 Networking
 Programming
 System Hardening
 Consultancy and Advisory Services
 Technical Support
 Training

Strategies to be adopted
 The marketing strategies that are to be adopted by Kaboosh Tech mainly includes:
 Providing a formal introduction about the cyber security firm by providing of
introductory letter to healthcare companies, financial institutions, government
agencies, tech companies and other stakeholders in the cyber security market
 Putting advertisements in local as well in national newspapers and tech magazines.
Along with all this advertisements are also to be given in the radio and television
stations
 Engage by negotiating with clients should be done in direct marketing as well in sales
 Installing of billboards in strategic locations all around the organization
 Using the social media platforms as well as other tech platforms for marketing the
organization vigorously.

References
 Bronk, C., 2014. Hacks on gas: Energy, cybersecurity, and US defense.
 Conklin, W.A., Cline, R.E. and Roosa, T., 2014, January. Re-engineering
cybersecurity education in the US: an analysis of the critical factors. In
System Sciences (HICSS), 2014 47th Hawaii International Conference on
(pp. 2006-2014). IEEE.
 Dua, S. and Du, X., 2016. Data mining and machine learning in
cybersecurity. Auerbach Publications.
 Fairley, P., 2016. Cybersecurity at US utilities due for an upgrade: Tech
to detect intrusions into industrial control systems will be mandatory
[news]. IEEE Spectrum, 53(5), pp.11-13.
 Flowers, A. and Zeadally, S., 2014. US policy on active cyber defense.
Journal of Homeland Security and Emergency Management, 11(2),
pp.289-308.