Detailed Business Plan for Interlinked Security Cyber Security

This document presents a comprehensive business plan for "Interlinked Security," a cyber security firm established two years ago in Leicester, England. The plan outlines the company's vision to provide safe and reliable internet business activities, detailing its marketing strategy, which includes a cost leadership approach and a focus on delivering high-quality services at competitive prices. The marketing plan includes activities such as market research, social media marketing, email marketing, and newspaper ads, with a total estimated cost of £700. The company forecasts sales of £5000 for the first quarter, with a 10% monthly increase. The operational plan describes the delivery of cyber security services tailored to client needs, adhering to legal regulations such as GDPR and the Computer Misuse Act. Financial statements, including annual income and start-up expenses, are provided, leading to the conclusion that a well-structured business plan is crucial for the success of a new business venture and to establish credibility with investors and banking institutions.

Business Plan

Introduction
Business plans in general are the formally written document which states the prime objective and
purpose of the business, ways to achieve those stated objectives along with defined time frame.
The cyber security business firm for this report is “Interlinked Secu1447939974rity” which offer
complete and wide range of services of the business institutions, government and private both,
established two years ago, at Leicester, England.

General company description
Interlinked Security was founded two years ago in Leicester, England, with the prime
objective of providing security related with cyber threats and attacks.
Vision Statement: The Company has a long term vision of providing safe, reliable and
protected business activities over internet without any worry of losing data or be a victim of
any fraudulent activity, such as phishing, spear phishing, malwares, ransomware etc.

Marketing plan
Marketing research
Marketing research is first and foremost thing each entrepreneur or business owner in order to
check the feasibility of their business ideas and analyze the numerous possible opportunities.
Product
The numerous and broad range of products and services provided by Interlinked Securities are
Virtual CISO, Incident Response Services, Compliance security consulting, digital forensics
consulting, security risk management, consulting, Ransom ware Response and Recovery,
ransomware negotiations etc. These products are at the disposal of customers at any place and
at any time.

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Cost leadership strategy is essential for the business firm to get an entry into highly
competitive industry where several players are already struggling to outperform each other and
gain dominance over cyber security business.
Interlinked Security position itself in the target market as highly trusted and reliable company
which provides complete solutions related with the cyber security and threats. With the low
price and high quality products and services, Interlinked Security differentiate itself from other
competitors who opt for a price skimming strategy to attract and gain brand recognition in the
marketplace.

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Activities Estimated Amount
Market research £100
Social media marketing (LinkedIn and
Instagram)
£80
Email Marketing £90
SMS and News letters £ 60
Ads in newspapers and business
magazines
£ 150
Announcements in local radio channel £ 165
Distribution of pamphlet £ 55
Total £700 Approximately

Sales Forecast
The company is estimating to make a sale
of their cyber security services to small
and medium business worth £5000 for the
first quarter of the same year and
expecting the increase in sales by 10%
each month for the current financial year.

Operational Plan
Operational plan is detailed outlined document which clearly stats how the team members
working in an organization contributes towards meeting the goals and objectives.
Production
Interlinked in expertise in providing cyber security services to the clients thereby there is no
production of goods but there is designing of services as per the needs and wants of business
customer. Interlinked conducts extensive research in order to identify the problem of target
audience and then recommend a best suitable solution.

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Legal environment
Legal environment for any business is defined as the laws which are passed by the government for
the business operations. Below mentioned are the laws for the Interlinked Security business:
• GDPR(General data protection Act), 2018.,
• Communication Act, 2013.,
• Privacy and Electronics Communication (ED Directive) Regulations 2003 (PECR) Act.,
• The Network and Information System Regulations Act, 2018 (NIS Regulations)
• The computer misuse act, 1990.,
• Official secrets Act, 1989.,
• The regulation of Investigatory Powers Act 2000 (RIPA)

Management and organisation
Personal financial statements
Annual Income Amount
Salary £3000
Part-Time Income £2000
Net Investment Income £20,000
Interest Income £3000
Dividend Income £6000
Real Estate Income £50,000
Other Investment Income £25000
Bonus £10,000

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Start up expenses and Capitalization
Start-up Expenses Amount
Legal £42,500
Consultants £0
Rent £15,000
Insurance £55,000
Research and Development £20,000
Expensed Equipment £13,600
Signs £800
Total Start-up Expenses £ 147,400
Start-up Assets £0
Cash Required £ 80,000
Start-up Inventory £50,000
Other current assets £150,000
Long term assets £110,000
Total Assets £390,000

Conclusion
From the above stated report it has been identified that in order to create, run and manage the
new business venture, it is essential for the entrepreneurs or business owners to have a clearly
written business plan. This plan helps the business owners in taking each successive steps
towards the development of a business firm and assist investors, government and banking
institutions to establish their credibility.