Cybertill Ltd: Impact of Digital Technology on Business Strategies

This report provides a comprehensive analysis of Cybertill Ltd's digital business operations. It begins with an overview of digital business, examining its advantages and disadvantages in the context of Cybertill's cloud-based retail technology services, including CRM, stock control, and e-commerce. The report then delves into emerging digital business models, focusing on cyber security through the Diamond Model of Intrusion Analysis and cyber ethics. It further explores the impact of new collaborative relationships and strategic alliances facilitated by digital technology, highlighting how these relationships affect Cybertill's business growth and market opportunities. Finally, the report analyzes the e-commerce principles applicable to Cybertill, offering insights into enhancing its online presence and customer engagement. The analysis covers various aspects, including the growth of the business, the importance of technology, and the need to adapt to changing market conditions. This analysis aims to help Cybertill in improving its business strategies.

Individual Report

Table of Contents
INTRODUCTION...................................................................................................................................3
MAIN BODY..........................................................................................................................................3
1. Overview of digital business with its advantages and disadvantages applied to Cybertill Ltd.............3
2. Emerging digital business models in context of key business issues such as cyber security and ethics
that organization can use.........................................................................................................................5
3. Impact of new collaborative relationships and strategic alliances through digital technology for
Cybertill Ltd............................................................................................................................................6
4. E – Commerce principles that can be used by Cybertill.......................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
Digitalization is the process through which the company or the organization initiates its
business to grow on e – commerce platforms successfully and significantly (Bloomberg, 2018).
Cybertill Ltd is the organization which deals in cloud based retail technology services provided
to the retailers and the customers.
The report will analyze an overview of digital business and its advantages assessing the
Cybertill’s strengths and weaknesses. New emerging digital business models in context of key
business issues such as cyber security and ethics that the organization uses will help in providing
the knowledge of what are the essential characteristics of the company. Along with this, impact
of new collaborative relationships and strategic alliance through digital technology of the
organization will help in making the technology aspect important for both collaboration and
alliances which the company initiates. Various e -commerce principles that could be used by the
organization will be analyzed and elaborated to know in detail their success measures and growth
effectively and efficiently.
MAIN BODY
1. Overview of digital business with its advantages and disadvantages applied to Cybertill Ltd
Cybertill Ltd is a cloud based retail technology company. The company incorporates in e
– commerce services, Customer Relationship Management (CRM), stock control, warehousing
and merchandizing modules (Kreutzer and et.al., 2017). Cybertill allows the retailers to have
access to products and the customers by maintaining both customers and product file. The
company follows this process through mail order systems, EPOS integration. Through this digital
business the company has grown the business with revenue up to 250% this year and 300% the
year before. The business is exponentially growing in the terms of increasing sales and revenue
throughout the year and accessing the customers through their interactions and actions which
they have displayed through this digital business channel (Urbach and et.al., 2017).
There are many advantages of digital business when applied to Cybertill Ltd which are
explained as follows –
New Channels with Customers – Digital business not only opens up sales channels but also
initiates and expands new ways of communicating with customers. Cybertill is excellent in
making customer interaction effortful (Sousa and et.al., 2019). Through emails and digital
presence the company is able to connect with the customers and potential retailers. This is the
main advantage which Cybertill imbibes.
Improves Productivity and Efficiency – Through digital business the Cybertill is able to increase
its efficiency and productivity which encourages the business to grow on large scale (Luo, 2021).

This process also decreases the cost of services which are being rendered to the customers and
overall business works by managing that cost. Technology is the main key source which has
helped Cybertill in increasing the company’s efficiency and productivity.
Encourages Innovation – Innovation is the best technique which allows new trends and
technologies to indulge in the business effectively. The process and technology of Cybertill has
made the procedures of digital business more convenient for the customers and the company
itself (Veleva and et.al., 2020).
Along with this, there are many disadvantages of digital business when applied to
Cybertill Ltd which are elaborated as below –
Security Issue – This is the major disadvantage of digital businesses. It will become problem for
Cybertill when the issues and problems will arise for both the customers and retailers. Therefore,
the systems should be integrated in an efficient manner which helps in allowing the customers
and the retailers make security strict and private for the users (Ištvanić and et.al., 2017).
Initial Investment – Cybertill needed initial investment at large scale which is the biggest
disadvantage to the digital business. Therefore, planning of effective strategy should be done so
that the investments are incurred at high level and the business is able to achieve the growth and
development.
Competition – Competition in the external market is the biggest disadvantage to the company
growing in digital businesses. Cybertill has many competitive in the market which makes its
digital business difficult as the techniques and tactics which are used by the company is copied
by its competitors as also there are many fast growing other digital businesses.
Therefore, advantages and disadvantages when applied to Cybertill helps in analyzing the
business in the market structure and along with this it initiates various ways through which the
company can grow business on large scale by adopting various techniques and trends which are
growing in the market (Dornberger and et.al., 2021). This will help the business grow on fast
pace and will enhance the processes which are being followed by the company to provide the
services to the customers and will easily be usable for the retailers who are involved in the
Cybertill’s digital business.
Also, digital business is the most effective and an efficient process to grow the business
and Cybertill has been on the success with this growth as it has incurred great revenues and sales
in the market. Digital business has helped the company in various forms which help the business
to develop new techniques. Technology is the main aspect which has added more delight and
favorable circumstances have been created for the business to initiate more new processes and
procedures overall in the business. Thus, through digital business the company is able to analyze
the core strengths and weaknesses and develops its strategies on the aspect of growing business
effectively and efficiently on overall basis.

2. Emerging digital business models in context of key business issues such as cyber security and
ethics that organization can use
As digital business is growing and developing on fast pace, it is necessary to analyze the
core benefits of the business by applying appropriate models in making digital business attractive
and engaging for both the customers and the company (Gunduz and et.al., 2020). Therefore, to
enhance the process of digital business and to make it emerge on the grounds of new scale
business, there are these models which have been applied to solve the key digital business issues
which have been arising. This digital business model is explained as below –
The Diamond Model of Intrusion Analysis – This model focuses on hacker’s behavior and
therefore this model is created to analyze the activities of the hackers. This model helps in
identifying the relationship between the cyber attacker and the victim who is misusing the
technology (Wirtz, 2019). With this model in working, each event of the attacker such as
intrusion is represented as diamond. Like a diamond, the event has four quadrants and each
quadrant has its features like –
 Adversary – The behavior of the individual or the group attacking the system.
 Infrastructure – This consist of the domain name, IP addresses and email addresses.
 Capabilities – What are the actions taken by the advisory which consist of malware,
manipulation, exploitation etc.
 Victim – This factor includes services, people, information or the assets which have been
attacked.
Through this model, the activities and the functions of the attackers to the business is
identified. This model allows all the AI applications to activate and navigate the attacker at any
place. This model helps in tracing what is the intention of the attacker or hacker (Sun and et.al.,
2018). Cyber security is the major issue now days which initiates such models to create
awareness and security with the individuals and the make them aware of the actions and
consequences beforehand. This model helps in initiating the processes of the security in the
business to follow the structure of what has been derived by such security measures and models
when followed.
By using this model it is possible to string together multiple events and create an activity
or group against the attackers (Gupta and et.al., 2018). Cybertill should imbibe this diamond
model in their systems so that the company can navigate and identify the measures which are to
be taken against any ill functioning or any attacking process performed by the attackers.
Cyber ethics is defined as the code of conduct towards the internet. This is defined on large
basis that how to use the internet is important for the people along with keeping in mind how to
follow and use the internet in the business (Hurlburt, 2018). Cybertill follows various cyber
ethics which has made the business reach the success to where it has outgrown and developed in

many different phrases. The cyber ethics which Cybertill follows constitutes the major ethics
which initiates the business and lets the retailers and the customers know about the effective and
efficient functioning of how digital businesses are done.
It becomes very important for the company to analyze any issue or problem easily by
following the code of conduct which has been framed by the organization to follow on large
scale. Cyber ethics also assess the company’s strengths through which they have grown and
developed through the years (ZaMan, 2019). Also the technology has played major role in the
digital business formation. This has made the company’s reputation and the standards high.
There are various cyber ethics which Cybertill follows such as copywriting or downloading.
Cyber ethics mainly consists of the components such as crime and punishment towards
the bad consequences of not following the ethics in digital business, internet hacking is also the
major ethics which should be followed by the digital businesses. Along with this there is this
major factor like cyber bullying which is done in the digital business on large scale. Although,
Cybertill does not practice such bad workings of not following the technical code of conduct on
the internet. Therefore, the diamond model for intrusion analysis and the cyber ethics will help
company or organization in maintaining proper order of all the activities and functions.
3. Impact of new collaborative relationships and strategic alliances through digital technology for
Cybertill Ltd
Impact of new collaborative relationships through digital technology helps the
business in engaging the customers and Cybertill to evaluate the processes and efficiency of
business (Xue and et.al., 2018). By forming new collaborative relationships it becomes easy for
the company or the organization to ponder upon the essential needs of the business. This helps
the company in acknowledging the efforts that have been made to build the digital business and
initiate the growth and development. Collaboration with new relationships in the digital business
market helps Cybertill to verify the processes and know the market opportunities which are made
available.
There is positive impact of new collaborative relationships through the digital technology
as digital business is growing o every stage with the new technology resources which are made
available to the customers (Caputo and et.al., 2019). This has helped both the company and the
customers to work on such exclusive measures that the technology has provided. Digital
technology is the best means through which digital business of Cybertill is growing. The retailers
are able to analyze the market and its capabilities and adapt to the changing business
environment by following and adopting the technological trends which are there in the market
and through which the company is able to provide the customers security and safety in using the
systems through digital marketing.

Through digital technology there has been a major transformation which allows the
customers and the retailers of Cybertill to enjoy the services which have been rendered by the
company (Pagani and et.al., 2017). Digital technology also helps the customers and the retailers
to interact directly on the digital platforms. The retailers of Cybertill helps the customers provide
the services of how the organization is dealing the business.
Impact of strategic alliance through digital technology for Cybertill helps in gaining new
client base and adds competitive skills. Through strategic alliances Cybertill is able to enter into
new business territories which help in growing the business more and through this the
development of the company reaches on the scale of being higher and higher. The strategic
alliances enable the company to build valuable intellectual capital. Also, the strategic alliances
initiate the mergers and acquisitions of the company. Digital technology helps in making the
strategic alliance effective when the process and the procedures of the company are in integration
and diversification stage (Vendrell‐Herrero and et.al., 2018). Technology plays major role in
making the strategic alliance effective and easily achievable. This helps the company in letting
know the strengths and weaknesses of the company. As Cybertill is the biggest digital business
of UK, therefore, it has grown with the new technological advancements which have been taken
in accordance for the perspective of growth and development.
Different sources of additional income are being generated in forming strategic alliance
with the Cybertill. Therefore, the company should initiate the process of being in the strategic
alliances as different changes which are to be taken place are effectively and efficiently applied.
Companies which are in strategic alliance with Cybertill helps in knowing that risks are being
lowered at the level of growing the business. This is the main and important step which is known
for the company to make success achievable. Reaping the benefits of competition is also
improved by the digital business which Cybertill is involved into. Strategic alliance with other
companies helps in gaining the new resources and improves the existing resources. This
enhances the reputation and perception towards the firm changes which is in alliance with
Cybertill.
Therefore, impact of new collaborative relationships and strategic alliances through
digital technology helps the company in gaining many advantages. This has helped the company
in knowing the worth and has made the processes of Cybertill more effective and efficient to the
retailers and the customers so that they can easily avail the services of the company. Digital
technology has also made its contribution that how are the processes and the organization is
working and this has made the changes and various digital transformations both for benefitting
the company and the retailers. E – Commerce has also helped in framing techniques and tactics
effectively and efficiently along with its success.

4. E – Commerce principles that can be used by Cybertill
E – Commerce is defined as the business in which the company or firms buys and sells
things over internet. E – Commerce operates in business which helps the company grow more on
the scale of development. E – Commerce helps in enhancing the systems and processes of the
firm or the company to make sure that they achieve their goals and objectives through
digitalization (Vulkan, 2020). E – Commerce also initiates the activities of the consumers on the
market through the digital platforms. Businesses are promoted through various e – commerce
websites. Therefore, e – commerce helps in initiating the business and makes the business grow
on the verge of successful modifications within and outside the business by following market
trends and techniques.
Cybertill offers out-of-the-box ready to launch websites, teal time integration options and
custom based e – commerce websites which links the retail store platform with the e – commerce
website. E – Commerce helps in managing online and in – store orders in real – time. E –
Commerce helps the business sell the products and services online and assess to maintain the
customer engagement process through it. E – Commerce capabilities are integrated with
Cybertill’s retail store platform which offers retail management solution for retail multi – store
retailers.
The retail multi – store is cloud based which provides the software to retailers so that the
process of growing the business through e – commerce is easily don on the e – commerce
platforms. This also keeps in mind the customers’ attention towards the functioning and various
other processes which are being directed towards building the business stronger and effective in
the marketplace.
There are various e – commerce principles that can be used by Cybertill are explained as
follows –
User Friendliness – An e – commerce website should be easy to navigate which allows the user
to easily access the pages and the products and services which the e – commerce avails the users.
E – Commerce websites provides the visitors the details of how and in what form are the
functionalities framed for utilizing the services online (Leshchynskyi and et.al., 2020).
Merchandising – Through merchandising Cybertill can integrate its functions into proper
workflow and can set separate rules and regulations for the e – commerce process which is to be
followed by the company. This will help the company in managing its retail merchandising
procedures efficiently.
Product Information Management – Through product information management there is full
control over the product images, product attributes and descriptions which are driven by
Cybertill. The company makes sure that the products and services are providing the useful and
all essential information to the customers.

Custom Web Design – By creating effective and engaging web design, the Cybertill helps the
customers relate and attract towards what has been provided to them. Web designers provide the
Cybertill a significant custom based web site which attracts the customers and makes more the
progress of organization on large scale.
Responsive Technology – Through various technological advancements in the company,
Cybertill will be able to integrate its systems and process as it is the biggest digital business of
UK. This will help the business to work more towards the effective changes which are to take
place. Therefore, the technology should be responsive towards the changes which are to be
adopted by Cybertill.
Know the Target Audience – By knowing the target audience or customers, Cybertill will be
able to help in achieving the goals and objectives which are set on large scale. It is very
necessary for the target audience to reach out at maximum stage (Vulkan, 2020). This is the basic
e – commerce principle which the company should follow for its development and growth
efficiently.
Security – Emphasis should be done on the security measures which are the most important e –
commerce principle among all. Digital business should focus primarily on how to make the
business secure enough so that there is no cyber attack or nay harm is not being done to the
company’s process.
Therefore, these principles will help the Cybertill to acknowledge various processes and
procedures which are being set for the perspective of growing the business on large scale.
CONCLUSION
Thus, it is concluded from the above report that an overview of digital business and its
advantages helped in assessing the Cybertill’s strengths and weaknesses. New emerging digital
business models in context of key business issues such as cyber security and ethics that the
organization uses helped in providing the knowledge of what are the essential characteristics of
the company and The Diamond Model aided in keeping well informed about the cyber security
and ethics of the company. Along with this, impact of new collaborative relationships and
strategic alliance through digital technology of the organization helped in making the technology
aspect important for both collaboration and alliances which the company initiates. Various e -
commerce principles that could be used by the organization were analyzed and elaborated to
know in detail their success measures and growth effectively and efficiently.

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