This report presents a detailed business plan for D2D Luggage Delivery, a service designed to alleviate the burden of transporting luggage for students, professors, and travelers in London, United Kingdom. The plan outlines the business's mission, legal structure as a partnership, and unique selling proposition (USP) of on-time delivery at reasonable prices. It includes a comprehensive industry and competitor analysis, utilizing PESTLE and Porter's Five Forces frameworks to assess the market landscape. The report identifies the target market, which primarily includes students and professors, and details customer profiles and brand positioning. Furthermore, it elaborates on the marketing mix (product, price, place, and promotion), operational strategies, required resources, business feasibility, financial projections, and potential risks. The business aims to provide both online and offline services, focusing on convenience and safety to gain a competitive edge in the luggage delivery industry. The report concludes with a strategic overview, aiming to establish a successful and sustainable business model.
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