BSBMKG506: Planning Market Research for D. A. Garden Supplies Project

This report presents a market research plan for D.A. Garden Supplies, a company involved in nursery, garden supplies, and landscaping projects, including a cafe in a business park. The report begins with an executive summary and table of contents, followed by an introduction detailing the company's operations. It then explores the preliminary project scope, emphasizing the importance of resources. The report addresses external market research, research location, and methodology, including sample size, time requirements, and data gathering approaches. It distinguishes between primary and secondary data, data gathering methods, and sources of required data, including quantification and data processing methods. The report outlines specific research objectives, such as understanding consumer preferences and measuring the success of marketing strategies, and concludes with a summary of the importance of market research for business growth. The report also includes references to support its claims. The assignment is based on the case study provided in the assignment brief.

Running Head: PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Plan Market Research: D. A. Garden Supplies
Name of the Student:
Name of the University:
Author Note:

1PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Executive Summary
The paper focuses on the market research of D. A. Garden Supplies in the market. These
enables the company to understand the preliminary project scopes which is there in the
market for the company along with the data gathering approach which will be suitable for the
company so that they can grow in the market and can understand the market needs and wants.
Lastly, the paper focuses on the objectives that need to be focused by the company so that
they can flourish in the market along with the conclusion why market research is important
for the growth of the company.

2PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Table of Contents
Introduction................................................................................................................................3
Preliminary Project Scope..........................................................................................................3
Resources...............................................................................................................................3
External Market Research......................................................................................................3
Research Location..................................................................................................................4
Research Methodology...........................................................................................................4
Sample Size and Nature of Sample........................................................................................4
Time Required and Available................................................................................................4
Data Gathering Approach..........................................................................................................5
Types of Data.........................................................................................................................5
Data Gathering Method..........................................................................................................5
Sources of Required Data.......................................................................................................5
Quantify Research Data.........................................................................................................6
Data Processing Method........................................................................................................6
Objectives...................................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

3PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Introduction
D. A. Garden Supplies involve in the nursery as well as in garden supplies along with
the landscaping projects in the market. The company have started a small café trade inside the
nursery. These enable the company and the owner to generate revenue in the market. The
company have open their café in a business park, where they are selling breakfast as well as
the lunch. The café serves the customers in which they can take away the food as well as can
sit and dine over there. These helps the company to generate revenue in the market and
enable them to grow in the process.
Preliminary Project Scope
Resources
The company possess the essential resources, which enable them to expand in the
market and to achieve the success in the process (Lee, Oh and Jung 2014). It is crucial for the
company to possess human as well as financial and physical resources so that they can
operate effectively. D. A. Garden Supplies possess the efficient as well as sufficient resources
so that they can operate effectively in the marketplace.
External Market Research
The company D. A. Garden Supplies can consult the market research company so that
they can get the data from the market regarding the change in taste and preference of the
consumers. These enable the company to gather information with the figures to strategize
their plan accordingly. These will help them to target the consumers as well as segregate the
market (Sarstedt and Mooi 2014).

4PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Research Location
The company D. A. Garden Supplies need to conduct the research in the adjoin area
where the nursery is located along with the business park where the company possess a chain
of the café. These will enable them to analyze the change in preference of the consumers. The
company can also conduct the research where they want to open their expanded company so
that they can understand the penetration of the market.
Research Methodology
The company need to conduct both primary as well as secondary research so that they
can possess the actual figure from the primary research and expected figure from the
secondary research. These will enable the company to expand in the market and to obtain
what they want to achieve in the process (Jasti and Kodali 2014).
Sample Size and Nature of Sample
The sample size need to be more than 200 candidates so that proper information can
be gather from the market and enable the company how to modify their strategy in the
marketplace. The survey that will be conducted need to be a mixture of both close end and
open end questions and the survey need to be taken with the consent of the candidate.
Time Required and Available
To conduct the survey the time required is about 3 – 5 days as this is a long process,
which need to be done by the company so that they can provide a concrete result to the
company regarding the change in the market. The time which is available so that other
process can be done on time is around a week. These is essential to understand so that they
can grow in the market.

5PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Data Gathering Approach
Types of Data
The data must be direct and primary in the process so that the taste and preference of
the consumers in the market can be understood by the company. These will enable them to
plan the strategy accordingly and help them to grow in the market (Azad and Jha 2013). The
combination of both the primary as well as secondary data will enable the company to gather
information, which will help them to accomplish what they want to achieve from the
marketplace.
Data Gathering Method
There are mainly two types of data gathering method and they are namely primary
and secondary data gathering method. The company will be benefited with the primary data
gathering method as concrete figure is being gathered in the process with the help of surveys.
On the other hand, with the help of the secondary method the company will be able to know
what other people think about the taste and preference of the consumers in the industry
(Leech et al. 2014).
Sources of Required Data
The primary data can be obtain with the help of the surveys that will be conducted by
the market research company on behalf of the company. These data cannot be manipulated in
the process and enable them to grow in the market. On the other hand, secondary data is also
important for the company but there is a risk of data manipulation in the process (Webster
and Cameron 2013).

6PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Quantify Research Data
The research company need to conduct the survey by taking responses from more
than 200 respondents, which will enable them to provide a concrete figure to the company.
These is essential as small number of respondents may not provide that much of information
so that the company can strategize any plan for the implementation (Wood et al. 2013).
Data Processing Method
The four types of data processing methods are: real-time data processing; commercial
data processing; scientific data processing and online processing of data. The real-time data
processing will be helpful for the company to gather concrete information as it enable the
company to calculate the data in less possible time, so that they can expand in the market and
can achieve the success in the process (Ito 2013).
Objectives
There are objectives which will be fulfill with the help of the research conducted on
behalf of D. A. Garden Supplies so that the company can gain the market advantage over the
competitors in the market. They are:
 The figure gathered in the process is helpful for the company to take up the
strategy accordingly so that they can grow in the market.
 The company will be able to understand the taste and preference of the consumers
in the market.
 The success of the strategy as well as the product in the market can be measured
in the process with the help of the research that is being conducted by the market
research company.

7PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Conclusion
It can be inferred that the company need to consult a market research company so that
they are able to get the concrete information regarding the market and the latest trend in it.
These will help them to strategize their plan accordingly and enable them to lure the
customers from the market. These is essential for the company to understand so that they can
achieve what they are willing to achieve in the market. Therefore, it is important for the
company to look after the matter so that they can achieve what they want to accomplish from
the market and grow in it.


8PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
References
Azad, C. and Jha, V.K., 2013. Data mining in intrusion detection: a comparative study of
methods, types and data sets. International Journal of Information Technology and Computer
Science (IJITCS), 5(8), pp.75-90.
Ito, S., Hitachi Ltd, 2013. Stream data processing method, stream data processing program
and stream data processing apparatus for runtime query group data stagnation detection and
load balancing. U.S. Patent 8,533,730.
Jasti, N.V.K. and Kodali, R., 2014. A literature review of empirical research methodology in
lean manufacturing. International Journal of Operations & Production Management.
Lee, S.Y., Oh, S. and Jung, S., 2014. The effects of scarcity appeal on product evaluation:
Consumers' cognitive resources and company reputation. Social Behavior and Personality:
an international journal, 42(5), pp.743-756.
Leech, N.A., Molinari, A., Kabeshita, Y., Ichikawa, Y., Fitchett, D.A. and Tutmark, B.C.,
Nike Inc, 2014. Golf swing data gathering method and system. U.S. Patent 8,882,606.
Sarstedt, M. and Mooi, E., 2014. A concise guide to market research. The Process, Data,
and, 12.
Webster, R.D. and Cameron, R.B., Business Objects Software Ltd, 2013. Processing queries
against combinations of data sources. U.S. Patent 8,375,041.
Wood, S.A., Guerry, A.D., Silver, J.M. and Lacayo, M., 2013. Using social media to quantify
nature-based tourism and recreation. Scientific reports, 3, p.2976.