International Tourism and Hospitality Management Project: Da Nang

This major project delves into the impact of tourism on millennial tourists in Da Nang, Vietnam, examining its cultural significance. The project begins with an introduction outlining the topic, aims, objectives, research questions, rationale, significance, scope, and limitations. A comprehensive literature review explores Da Nang's importance as a cultural location, its appeal to millennials, the challenges it faces, and recommendations for improvement. The methodology section outlines the research approach, followed by data analysis, findings, and discussion. The conclusion summarizes the key findings and offers recommendations and addresses challenges. The project aims to understand Da Nang's role as a cultural destination, evaluate its appeal to millennial tourists, identify challenges, and provide recommendations for enhancing its attractiveness. The research explores the city's cultural attractions, safety, and potential for educational experiences, while also considering the limitations of the research and providing insights for future studies. The project is a valuable resource for students and researchers interested in tourism, cultural destinations, and the preferences of millennial travelers.